Why would they want to rank content that’s two years old when they can rank something that’s less than one week old? When it comes to content marketing in 2019 you need to make sure that your content is also being up-to-date. If you don’t update your old content you’re not going to get as much love as people who are continuing to put out new fresh content.
The fourth tip I have for you is promoting your content. In 2019, you’ve got to spend more time promoting than writing. Again, I can’t emphasize this enough. There’s too much content on the web. It doesn’t matter how good of a content piece you write it’s not going to be seen unless you promote it. so spend more time promoting than writing. Use the 80/20 rule, 20 percent of the time writing, 80 percent promoting.

I know you’re not gonna like this third tip, but the third tip is to create video and audio based content. Text is overrated. It doesn’t help you connect with people as much as video. I still love text and I still crank out text, but the future is video. It’s much more personal and people get to know your personality and your company better. Create video-based content, upload it to YouTube, LinkedIn, and you can even do Twitter and Instagram if it’s short enough, and of course Facebook.
In recent years, videos have been making inroads in digital marketing, emerging as a powerful promotional tool for businesses to promote their wares in an exciting and engaging way. Though when it comes to video marketing, there’s some pretty definitive ‘rules’ businesses should stick to in order to get their videos right. Get them wrong and marketing videos can be more hindering to a company than profiting.
When you are done editing your video, the next step is to “publish—our way of saying combine all the elements of your movie into a final MP4 file—at the resolution you want, so that you can share it anywhere. Publish time is the duration of your published videos. Look to the plan comparison chart on total available publish time per plan. For example, 1 hour per month will allow you to publish 20 videos that are each three minutes long, 12 videos that are each five minutes long, or any other combination that adds up to your total available publish time. Publish time is not affected by the amount of time you can spend working in the editor and/or the duration of your media assets. More information is available here.
The exact settings on your camera will depend on your model, but there's likely an auto option, a bunch of presets (daylight, cloudy, tungsten, etc.), and custom. Avoid auto white balance at all costs and opt for a preset or custom instead. If you have a top-of-the-line DSLR, there may also be an option to manually set the color temperature of the room, measured in Kelvin.
A big part of what’ll dictate which analytics platform you should use will depend on your budget. If your company is super data rich and every department is highly dependent on accurate reporting, you might already invest in a robust paid platform that can meet your video needs. If not, there are tons of free tools you can use that are just as good as some of the bigger, paid-for options.
I emailed him complaining that the “live” course was actually recorded. He wrote back, making excuses about how they used to do it live before Neil got so busy, and just hadn’t had time to go back and re-record Neil’s webinar-pitching video saying “live, won’t be recorded” and update the emails to remove the “live” references. Really? You had time to develop a webinar that would take my chat comments and add them to the recorded stream, but you didn’t have time to update your marketing materials?
From your homepage to your ecommerce pages, put your video on as many pages as possible on your website; this will help not only drive more visitors to your site, but engage them once they’re there. If you have more than one video, even better! This is the first place you’ll want to start gathering video views — and probably the most impactful of all the views you’ll get.
Will you publish a miniseries about wine-making as you start your own micro-vineyard on YouTube? Users publish over 300 hours of video content hourly on the platform — often hailed as the granddaddy of video platforms. However, Facebook is on the rise with its video streaming. Remember that 49 percent of consumers connect with video streaming on Facebook.
Make sure you know what you want your video’s call to action to be. You can include your homepage URL, a “Click Here” button, a thumbnail of another video, social icons, or almost any other form of CTA. These are technically graphic elements, but require a little more thought since you’ll want to consider what your video goals are and how you want the viewer to accomplish them. Think about their user experience and how you can present your CTA in the least disruptive way possible.
Unless you’re a creative director or production manager, you shouldn’t have to worry too much aboutExtended Article7 Things You Need to Know About Video Post-ProductionPost-production is the third and final stage of the video production process. By now, you’ve completed all pre-production preparations and have likely just wrapped… Read More the post-production process. That is, it’s helpful to know what goes on, but you likely won’t be doing anything very hands-on during this stage. Post-production revolves heavily around video editing and graphic creation, which means you’ll have either hired experienced editors or an agency, or will have assigned this work to the appropriate people. Keep an eye on timelines and make sure you familiarize yourself with the post-production process — but don’t think of taking all this work on yourself!
After reading some posts here and on his website and then clicked on the front page of MSN out of curiosity to find out that Robert Herjavec is teamed up with this con man….. I hope Robert has not be brainwashed. I used to respect the man from Shark’s Tank and from his other financial advice show and interviews. Now…not so much. I am sure there are others who will agree with me.
Great tips Gabrielle! The part about the mission caught my attention a lot, it’s something I guess I understood but hadn’t really put that much thought about. It makes total sense, you don’t wanna over saturate your customers with your product, it’s better to sell them on on the depth of it (even thinking of myself as a customer it’s actually easier for me to connect with that than whatever product), so thanks a lot.
Determine whether it’s better to create the video content in-house or to hire an agency to handle it. It’s tempting to go the in-house route as it’s generally seen as the most cost effective, but that can be a mistake. As Sophia Bernazzani writes, “Videos are hard to make – and it shows. The internet is populated with far too many slideshows and photos set to music that are masquerading as videos.”

Make sure you know what you want your video’s call to action to be. You can include your homepage URL, a “Click Here” button, a thumbnail of another video, social icons, or almost any other form of CTA. These are technically graphic elements, but require a little more thought since you’ll want to consider what your video goals are and how you want the viewer to accomplish them. Think about their user experience and how you can present your CTA in the least disruptive way possible.
Watch time and view-through rate are two of the most important metrics to measure engagement. These are the most absolute numbers that’ll give you an idea of how engaging your content is. Less absolute numbers include lifts in favorability and brand interest. You can also use things like comments and shares to measure engagement when you post your video on social media.

You also want to use your data and insights to adjust your future video strategy. View-through rate should inform the length of your video, audience demographics should inform content, characters, and voice-over in your video, and most successful distribution channels should inform where to prioritize distribution efforts. Use this data to create a more detailed strategy next time around so you can set up any future marketing videos you create for success.
The program even provides helpful templates that simplify the editing process. The platform supports high-quality clips like 4K video footage and makes it easy to share your work directly to a video hosting platform. Limited access to advanced color correction and editing features mean it isn't commonly used by professionals, but iMovie is still a great option if you're just starting out.
You or your team can develop the videos themselves. If you plan to develop videos on a regular basis with a low budget, this may be the best option for you. However, if you do this you still want to ensure that the videos maintain a level of quality – even if they’re amateur productions. Spend some time researching how to create great video and consider taking a course that can provide you with additional insights.
So, before you start your video marketing campaign, make sure to re-evaluate your understanding about your audience: can you deliver more value using videos? What are the types of videos they are searching for? Are there any specific queries/keywords you can optimize? From answering these questions (the more the merrier), you can develop a comprehensive video marketing plan.

They got started on my project and did a little tweak here and there. They developed a strategy for my website, audited the current SEO health of my site and then, suggested a few implementations. During the first few days, I thought I had hired a bunch of robots to work with me. They used to work fast and hard. The problem was not this, it was something else.
Before you start filming, set a music budget and research your local copyright laws. Copyright law can be very difficult to decipher, especially when you're dealing with digital content. Bottom line: Most music isn't free. If you use another artist's music without permission or proper licensing, you risk video removal and legal action. In order to avoid copyright infringement, you'll need to find royalty free tunes or pay a composer to create an original score. Royalty free songs aren't free to use; they're quality songs available for a single flat fee. This means you don't have to worry about paying additional licensing fees or royalties in the future. YouTube, Pond5, and PremiumBeat are all great sites to find royalty free music.
Completion Rate: Completion rate is the number of people who completed your video divided by the number of people who played it. Completion rate and other engagement metrics are a great way to gauge a viewer's reaction to your video. Do you have a low completion rate? Are people all dropping off at a certain point? This might be a sign that your video content is not resonating with your target audience.
Companies used to take out loans to be able to get a video on television so they could reach as many people as possible, even in a local community. But now everyone has access to that potential for the business for FREE, and the cost of making quality video has never been cheaper. Video Marketing doesn't have to be overwhelming and it is a very practical way to grow your business both online and in the real world.
Why would they want to rank content that’s two years old when they can rank something that’s less than one week old? When it comes to content marketing in 2019 you need to make sure that your content is also being up-to-date. If you don’t update your old content you’re not going to get as much love as people who are continuing to put out new fresh content.
With an agency, you shouldn’t worry too much about these details. At Lemonlight, we schedule a creative call to review your ideas and give you feedback based on what we’ve seen work. We also provide new concepts and any direction you might need. But agreeing on a creative direction is crucial — your creative will be what communicates your branding and what will dictate how memorable your brand video is.
I know you’re not gonna like this third tip, but the third tip is to create video and audio based content. Text is overrated. It doesn’t help you connect with people as much as video. I still love text and I still crank out text, but the future is video. It’s much more personal and people get to know your personality and your company better. Create video-based content, upload it to YouTube, LinkedIn, and you can even do Twitter and Instagram if it’s short enough, and of course Facebook.
You or your team can develop the videos themselves. If you plan to develop videos on a regular basis with a low budget, this may be the best option for you. However, if you do this you still want to ensure that the videos maintain a level of quality – even if they’re amateur productions. Spend some time researching how to create great video and consider taking a course that can provide you with additional insights.
Test and listen. Think you can record the perfect voice over in just one take? Think again! Invest in a good pair of headphones and keep an eye on your audio quality throughout the recording process. It's easier to get a new take of audio than trying to fix it during the editing process. We recommend running through your script a few times, especially the first few paragraphs, to ensure that your voice is fully warmed up. If you hear popping or hissing sounds, try standing further away from the mic or invest in a pop filter.
Depending on your budget, your goals, your timelines, and many other variables, your go-to digital marketing strategies probably use services like pay per click (PPC), search engine optimization (SEO), social media, or maybe email marketing. (If you are interested in learning more about any of those services, we have digital marketing experts that you can contact to get started today!)
A note about shooting with two cameras: Your editor will need to sync the footage between the different views. To help them do this, clap your hands loudly in the view of both cameras right before you ask the first interview question … yes, just like an old fashion clapboard. Modern editing software has auto-sync features, but this loud clap will help you initially line up the clips.
They got started on my project and did a little tweak here and there. They developed a strategy for my website, audited the current SEO health of my site and then, suggested a few implementations. During the first few days, I thought I had hired a bunch of robots to work with me. They used to work fast and hard. The problem was not this, it was something else.
Lastly, here’s one more pro tip for YouTube ad: Don’t use a template or “slideshow” with your logo on it to start off your video. While you do want to show your logo somewhere within the first five seconds, it’s better to show a clip with your logo on one of your products or services—or employees—instead of plastering your logo up on the screen. Instead of letting them know who your company is, it deters many viewers from staying on your ad because it loses their attention and interest.

There are endless platforms for video marketing. YouTube, broadcast television, video boards and street marketing, you name it. The possibilities are endless. With a smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way.


These are just a few of the tangible and proven benefits of using video marketing for business. As more and more people turn to online video for entertainment, information, inspiration, and advice, it’s increasingly important for you to keep on top of evolving trends in video marketing so that your business can stay relevant and reap the benefits you deserve.
Whether you’re looking for more impressions, more views, increased conversion rates, increased engagement, better rankings, better brand awareness, recognition, and recall—or you just want your online viewers to get to know your company from a different perspective—getting video marketing services from a reputable video marketing agency is a smart bet.
Narrative videos are probably the most recognizable style of video besides animation. They use classic storytelling elements, including character building, conflict, and resolution, to tell your brand story in an entertaining and engaging way. They create a journey — one your viewer can easily follow and relate to. Client: Key Smart (Curv Group) Because their goal is to tell a story, narrative videos often work best top of funnel, when users are just learning about the problem they face and you’re introducing your brand. Whether you tell the story of how your company came to be, the story of a frustrated customer finding you for the first time, or the story of a fictional hero character, your narrative should be memorable and help your brand stay on the mind of anyone who watches it.
Most of you will not like this but search is moving to voice search. By 2020 Comscore estimates that half the searches on Google will be through voice search. Right now, two out of every five adults are using voice search. Yes, that means kids aren’t using it as much but still by 2020 they’re saying half of all searches, not just from adults, but half of all searches are going to be via voice search. So if you want to do well in 2019 you need to be leveraging voice search.
Promotional videos can foster trust as well. Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online.
After everything you just read about video marketing in 2018 and 2019, we hope you are in agreement that videos are going to be critical for your marketing strategy moving forward. Since people are more willing to watch and remember your message in a video format, instead of reading a blog post or looking at static images, you want to make sure you are putting your company and your brand in a position to reach your targeted audience.

Shocked? Well, everyone in the internet community was shocked as well. He ran this advert on a large scale and it was promoted like his every other ad campaign. The issue with this advertisement is completely obvious, he isn’t just saying that sex sells, but he is also implying that the girl in the advertisement is so helpless and slutty that if Neil wouldn’t have hired her, she would be posing naked for magazines. This is pure sexism and an insult to all the women. I think this advert perfectly showcases Patel’s real mentality towards women.
I emailed him complaining that the “live” course was actually recorded. He wrote back, making excuses about how they used to do it live before Neil got so busy, and just hadn’t had time to go back and re-record Neil’s webinar-pitching video saying “live, won’t be recorded” and update the emails to remove the “live” references. Really? You had time to develop a webinar that would take my chat comments and add them to the recorded stream, but you didn’t have time to update your marketing materials? 

Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information. I couldn’t have said it better than Mark Schaefer, the Executive Director of Schaefer Marketing Solutions:
After you've determined the type of music you need, it's time to start analyzing potential songs. Consider the song's pacing. Songs with a steady rhythm are easy to change to suit your video style. Hoping to include your favorite, Top 40 hit? Popular, radio songs are usually structured in 4-5 parts and can be difficult to transition. Try to choose simple songs that are easy to loop. If you're looking for an instrumental song, be sure to find something that was recorded with real instruments. Songs made with digital samples can make your video feel unprofessional and out of date.
Now comes the script writing, the search for the perfect agency, the video review and edits, and celebrating finally having a beautiful, well-crafted video you can be proud of. The entire production process should take about two months with the right partner, but be sure to plan more time than you need for each of the following individual production stages so you don’t fall behind.
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