This is any form of content which was paid for, usually by a company promoting another company or brand. It is written in the style of the site publishing it, much like native advertising, but isn’t actually an ad — it’s a valuable piece of written or visual content meant to inform the viewer. Usually, sponsored posts get organically shared via social networks, too, so they get an extra push when it comes to distribution.
With audio, you want to create a podcast. It’s easy. You can just bust out your phone, create an audio file, upload it to iTunes or Libsyn, and you’re off into the races. Same with video. You don’t actually have to go into a studio like I am and shoot all these fancy videos and pay money. You can just bust out your phone. I would even say most of the times from all the tests we’ve run that the videos that you end up running on your iPhone convert better if you’re selling a product or service. There’s nothing wrong with doing that. Just look at Tai Lopez. He’s known for just busting out his phone and recording videos and it does very well for him.
Finally, consider adding intro and outro music. Intro and outro music, or bookends, can serve as a theme for your content. These are a great choice if you don't need music throughout your entire video. Bookend music can help set the tone for your video, naturally split your content into chapters, and leave your viewers feeling they had a complete experience.

Unless you’re a creative director or production manager, you shouldn’t have to worry too much aboutExtended Article7 Things You Need to Know About Video Post-ProductionPost-production is the third and final stage of the video production process. By now, you’ve completed all pre-production preparations and have likely just wrapped… Read More the post-production process. That is, it’s helpful to know what goes on, but you likely won’t be doing anything very hands-on during this stage. Post-production revolves heavily around video editing and graphic creation, which means you’ll have either hired experienced editors or an agency, or will have assigned this work to the appropriate people. Keep an eye on timelines and make sure you familiarize yourself with the post-production process — but don’t think of taking all this work on yourself!
Thanks to its viral nature, simple accessibility and built-in value, video marketing stands out as a smart way to approach content marketing in 2017 and beyond. Video marketing is an incredible way to create content that is personal and has a real impact on your audience. It has an incomparable ability to create emotion driven sales – and sales are always personal on some level. Buyers want to feel good about their choice, and video marketing, when done correctly, is the best way to create this feeling.
Neil gets away with a LOT of stuff and it seems QuickSprout Uni is just one of those things. I’m very surprised at the number of DUMB people who trust Neil Patel even after buying his useless content. When my sister realized her mistake, she wanted a refund but guess what? There is no support on this whole freaking website and thus, there is NO WAY you can get a refund.
Growing a business isn't easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Whether you're peddling products, services or information, getting the word out has become increasingly burdensome. And without the right marketing strategies to fuel your growth, churning a profit and staying afloat is virtually impossible.
Did you know that organic engagement is highest on Facebook when posts contain videos? Or that simply including the word “video” in your email’s subject line can increase open rates by 19 percent? One company went as far as to test whether video thumbnails in an email newsletter would increase engagement and they found that it was quite successful. They reported that nearly 41 percent more people engaged with the email if it had a video thumbnail, as opposed to a static image or just text.
Video experts often credit 24fps with a more “cinematic” look, while 30fps is more common, especially for videos that need to be projected or broadcasted. A good rule of thumb is to ask the end user of your video what his or her preferences are and shoot based on that. Then, be sure your resolution is at least 1920 x 1080 to maintain quality footage.
Your iPhone might do a great job of focusing on the subject when you take photos, but when it comes to video the camera will continue adjusting and re-adjusting as you move around the scene. To solve this problem, lock the exposure before you press record. Hold your finger down on the subject of the video until a yellow box appears with the words “AE/AF Lock”.
Your iPhone might do a great job of focusing on the subject when you take photos, but when it comes to video the camera will continue adjusting and re-adjusting as you move around the scene. To solve this problem, lock the exposure before you press record. Hold your finger down on the subject of the video until a yellow box appears with the words “AE/AF Lock”.
In the last 10 years, the digital landscape has changed significantly. People are phasing out desktop and laptop computers to search the web and interact with content. Instead, they are picking up their mobile phones and tablets. What’s more, digital technology is cheaper today than it’s ever been before; there are virtually no boundaries on how, when and where people can interact with content.
The popularity of video also means that more content at the top of the funnel has to be in video format. In B2C it’s almost obvious. But B2B-people are people, too. Video content is more likely to keep the audience in the comfort zone, and they will not engage in system 2 thinking. System 1 autopilot mental state should lead to less critical thinking, less friction, and more conversions.
It’s time to nurture your prospective leads! If your audience has made it this far down the marketing funnel, your marketing efforts are paying off. Nurturing is one of the harder stages, but luckily, it’s quick and easy to measure. If you’ve done a successful job nurturing, you’ll see it in conversions. What those conversions are are up to you — you might want sales, social shares, contact information, you name it. But the completing of a desired action means your video is accomplishing exactly what you want it to.
Search algorithms are increasingly prioritizing web pages with video and videos now appear in 55 percent of Google keyword searches. Besides helping your website rank on relevant searches, videos also make your snippet (or the actual result listing content) bigger and more eye-catching, meaning searchers will likely see it before they see other results on the page.
Jon Mowat is an award winning content creator and video strategy expert. Since 2005 he has been Managing Director at Hurricane Media, the UK’s foremost video marketing agency. He previously spent 15 years at the BBC as producer and director on documentaries screened internationally on BBC 1, BBC2, Channel 4 and Discovery. He has won numerous industry awards, including three from the Royal Television Society. Jon is a regular writer and speaker on video marketing, and has been published in a range of marketing publications including Adweek, Brandwatch, CIM, Smart Insights, Social Media Today, and more.
Extras are unique to your needs — you might benefit from behind-the-scenes footage, a quick photo session, or certain types of b-roll. Get it done! Any content you can create on set during production will only benefit you. It can add more long term value to your clients and give you more content to post. If you work with an agency, ask them what they can do. You might even ask for raw video footage so you can continue editing and repackaging your video for future use. Think about your needs and see what you can do!
As you craft your story, keep in mind the people who will need to approve your video (your manager, your company’s founder, your marketing department, etc.) and the time it takes to implement their feedback. Sudden changes in scripting, messaging, goals, and more can throw your whole production off-kilter. But still, these changes are all too common. Take a look at our creative guide that’ll help you manage creative feedback from everyone on your team.
YouTube research shows that users spend a significant amount of time watching review videos that share people’s personal and unique experiences with a company or brand. Studies show these types of videos are more “trustworthy” and benefi­cial when they feel personable and honest, as opposed to professional and polished. This can help to build trust with your target audience and boost engagement through likes, shares, and comments.

Depending on your budget, your goals, your timelines, and many other variables, your go-to digital marketing strategies probably use services like pay per click (PPC), search engine optimization (SEO), social media, or maybe email marketing. (If you are interested in learning more about any of those services, we have digital marketing experts that you can contact to get started today!)


A big part of what’ll dictate which analytics platform you should use will depend on your budget. If your company is super data rich and every department is highly dependent on accurate reporting, you might already invest in a robust paid platform that can meet your video needs. If not, there are tons of free tools you can use that are just as good as some of the bigger, paid-for options.
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