Thanks for referencing some of work here Liis. Like everything online, though, you need to be strategic in promoting your video. The content, messaging, and the promotion channels all contribute to the success or failure of your video marketing strategy.We wrote an interesting article here based on a related subjec, hope you like it ! https://thevideoanimationcompany.com/marketing/what-is-an-explainer-video-and-do-you-really-need-one
View count is important here, but so is your number of unique visitors and brand awareness and recall lift. Luckily, most video hosting platforms share these data points, so they should be easy to come by. Lifts in viewer perception are a little more difficult to find, but are often measured by surveys or quick questionnaires on platforms like Facebook and YouTube.
View count is important here, but so is your number of unique visitors and brand awareness and recall lift. Luckily, most video hosting platforms share these data points, so they should be easy to come by. Lifts in viewer perception are a little more difficult to find, but are often measured by surveys or quick questionnaires on platforms like Facebook and YouTube.
Another good news is that your videos don’t have to be perfect. It’s the content that matters! Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Low quality and poor design didn’t matter nearly as much. So it’s fair to say that video is like pizza – when it’s bad, it’s still pretty good!
There’s a lot leading up to this day, but what a day! Production dayExtended Article7 Must-Know Tips for Production Day FilmingIt’s production day! All your planning and creative brainstorming have led to this. Whether you’re handling production yourself or have hired a team to… Read More can be crazy and hectic, or totally cool and organized. It’s when you finally see your video come to life for the first time — there’s a definite feeling of accomplishment. Exciting as it may be, there’s still a lot to do to ensure your video is the best it can be.
Completion Rate: Completion rate is the number of people who completed your video divided by the number of people who played it. Completion rate and other engagement metrics are a great way to gauge a viewer's reaction to your video. Do you have a low completion rate? Are people all dropping off at a certain point? This might be a sign that your video content is not resonating with your target audience.
So, before you start your video marketing campaign, make sure to re-evaluate your understanding about your audience: can you deliver more value using videos? What are the types of videos they are searching for? Are there any specific queries/keywords you can optimize? From answering these questions (the more the merrier), you can develop a comprehensive video marketing plan.
Noble DigitalFounder, and award-winning Creative Director Allen Martinez has created successful content campaigns for some of the largest brands on the planet, including: Coca-Cola, In-Bev, Subway, Nestle, AT&T, Quest, Hilton Hotels, Burger King, Univision, Yamaha, Miller Lite, Proctor & Gamble, Heineken, Orbitz, Wrigley’s and has then used those same principals to help scale startups like: Telesign, Plated and Fundrise, BiohmHealth.
If you want to attract a new set of customers to your brand, you’ll want to create an awareness stage video. If you want to engage your audience, you’ll want a consideration stage video. If you’re close to closing the sale and need to nurture your prospects, you’ll want to create a decision stage video. You can also create a video to delight those who have already purchased from you, or an internal video to help motivate your team or recruit new employees.
You can also re-edit your video footage. If your view-through rates are low, your viewers are losing interest quickly. Try creating a shorter cut of your video that’ll be more engaging to your audience. Maybe try adding graphics to spice up the content. Although you don’t want to entirely replace your original video, creating different versions of it may bring you better results.
In addition to visual editing, you can (and should) add graphic effects to your branded video. These graphic elements can include animation, text graphics, fade ins or outs, lower-third graphic overlays, interview names and titles, logos, product modeling, and more. These elements really tie all your branding efforts together, so use them smartly and you’ll have a professional video you can be proud of.
Subscriptions automatically renew based on the term you selected when you created your account, either monthly or annually, until cancelled. You can cancel your subscription at any time by clicking on the “Cancel Subscription” button on the WeVideo Account tab. When you cancel your subscription, you will retain full access to your account and its full features until the end of your paid term.
One of the most common challenges when implementing video marketing is figuring out how videos can bring more value to their audience, which is essential. Many businesses are making videos just for the reason of having videos, not to miss the bandwagon. Not only this practice won’t usually bring any results, but can disrupt your audience if you are not careful.
Neil gets away with a LOT of stuff and it seems QuickSprout Uni is just one of those things. I’m very surprised at the number of DUMB people who trust Neil Patel even after buying his useless content. When my sister realized her mistake, she wanted a refund but guess what? There is no support on this whole freaking website and thus, there is NO WAY you can get a refund.
Ideally, you’ll use all three distribution methods. You know your audience and hopefully you know how they’ll respond to your video. Focus on the distribution method that’ll give you the biggest return. If you’re in the film industry, focusing more on paid distribution might be your best bet. If you’re in the field of cancer research, earned media might be the way to go. Are you an entrepreneur that just launched your own startup? Spread word via your owned channels. It all really depends, so do a little research and see what fits your situation best.
Absolutely! All WeVideo users can edit up to 4K footage in WeVideo. In fact, you can import almost any type of footage and freely mix and match with the more than 600 audio, video, and graphics media formats supported by WeVideo. See the complete list here. Unlimited subscribers can publish their videos in 1080p and 4K Ultra HD at no additional charge. Users with a Flex or Power account can purchase 1080p and 4K publish upgrades on an as-needed basis.
Before launching any marketing campaign, it's important to determine your primary video goal. This could be to increase brand awareness, engagement, or even conversions for a free trial. It's crucial to pick out just one or two goals for each video. When you define more than that, your video will seem unfocused, making it difficult for viewers to determine what they should do next.
I know you’re not gonna like this third tip, but the third tip is to create video and audio based content. Text is overrated. It doesn’t help you connect with people as much as video. I still love text and I still crank out text, but the future is video. It’s much more personal and people get to know your personality and your company better. Create video-based content, upload it to YouTube, LinkedIn, and you can even do Twitter and Instagram if it’s short enough, and of course Facebook.
How can you optimize the video you already have? Can you add a stronger call to action? Can you share it on another platform? Think creatively about how to further your video’s reach and effectiveness. If you want more exposure, sharing your video on a new channel could help. If you’re underwhelmed by your click-throughs or conversions, see if you can add an end card with a bigger CTA, adjust the description copy, or create an incentive for clicking through, like a limited-time discount or some kind of contest.
Explainer videos are videosExtended ArticleWhat Is an Explainer Video? Here's Everything You Need to KnowIf you find yourself researching a new product you recently heard about, you’re in luck - there’s probably a video for that. Most companies… Read More that teach your audience more about your company, brand, product, or service. Like social content videos, almost any video can be an explainer video, the only requirement is a focus on how your company solves a particular problem.
The company I work for really wants to make some videos that we can play for commercials or at the office. We have never made a video before, and were wondering what we should do. That is a good idea to make sure we tell a story with our videos. It would be good to make sure we appeal to our customer’s needs through stories. Thank you for all the tips!

The third tip I have for you is conversion optimization. Advertising is getting more and more expensive over time and that’s not going to change. The only way you’re going to be able to compete and stay ahead is through conversion optimization. The more you optimize your landing page for conversions the better off you’re going to be. Make sure you’re using tools like Crazy Egg which allows you to do A/B testing so you can squeeze more conversions from the traffic you’re getting.
Even the video stuff I described, I know a lot of you’re like, I don’t want to create video it’s too much work. But you know what, with YouTube SEO I get over a hundred thousand visitors a month just from YouTube SEO. It’s amazing. It’s a channel you have to leverage. Best of all, unlike Google SEO, with YouTube SEO you can get results in less than a week. I kid you not. I created a video on SEO and I started ranking for the term SEO on YouTube in less than one week.
Sadly, posting a video on an otherwise blank page won’t do much for your SEO. Make sure you embed your video on a page full of relevant and informative content. This will let search engine crawlers know you have not only engaging multimedia on your site, but that you provide a ton of valuable and useful information. Be sure the content relates to your video — sometimes, posting the video transcript can help a lot, too.
Absolutely! All WeVideo users can edit up to 4K footage in WeVideo. In fact, you can import almost any type of footage and freely mix and match with the more than 600 audio, video, and graphics media formats supported by WeVideo. See the complete list here. Unlimited subscribers can publish their videos in 1080p and 4K Ultra HD at no additional charge. Users with a Flex or Power account can purchase 1080p and 4K publish upgrades on an as-needed basis.
I emailed him complaining that the “live” course was actually recorded. He wrote back, making excuses about how they used to do it live before Neil got so busy, and just hadn’t had time to go back and re-record Neil’s webinar-pitching video saying “live, won’t be recorded” and update the emails to remove the “live” references. Really? You had time to develop a webinar that would take my chat comments and add them to the recorded stream, but you didn’t have time to update your marketing materials?
Around the world, 91 percent of consumers are likely to reward brands for authenticity and share the brand with friends and family, and 62 percent are likely to purchase from or show greater interest in purchasing from a brand that authentically expresses itself. Interestingly, U.S. consumers were less likely to build trust with new brands as compared to others globally, particularly the openness expressed by Asian consumers. For U.S.-based businesses marketing domestically, video content is the key to building trust.
Metrics for success differ from goal to goal. We’ve classified some of the essential metrics based on where your ideal viewer falls within the marketing funnel. While tracking every single metric below would be ideal, we know your resources, data platforms, and reporting capabilities might be limited. If you can’t track them all, instead focus on tracking the metrics relevant to your goal.
One video is great, but the more often you post engaging video, the better. It may not be realistic to post videos every single day or for every single initiative, but if you’ve got a major campaign you’re working on or an initiative that would really benefit from video, dedicate some resources to video creation. Even overlaying text on a piece of stock footage can be highly engaging on your website and bring more visitors from organic search.
Metrics for success differ from goal to goal. We’ve classified some of the essential metrics based on where your ideal viewer falls within the marketing funnel. While tracking every single metric below would be ideal, we know your resources, data platforms, and reporting capabilities might be limited. If you can’t track them all, instead focus on tracking the metrics relevant to your goal. 

In recent years, videos have been making inroads in digital marketing, emerging as a powerful promotional tool for businesses to promote their wares in an exciting and engaging way. Though when it comes to video marketing, there’s some pretty definitive ‘rules’ businesses should stick to in order to get their videos right. Get them wrong and marketing videos can be more hindering to a company than profiting.
Testimonial videos are one of the strongest types of videos Extended Article11 Powerful Customer Testimonial Videos Done RightPicture This You’re a small business owner and you’re trying to nurture your leads into becoming customers. You’ve already attracted an audience, engaged them on… Read More you can make; they show past or current satisfied customers talking about their positive experience using your product or service.
Just like a customer testimonial or product review can help to build trust in your company, your brand, and your product, they can also help to boost engagement. Watching someone demonstrate how your product or service improved their efficiency or solved their problem is so much more believable (and memorable) than just reading an article about it.
How can you optimize the video you already have? Can you add a stronger call to action? Can you share it on another platform? Think creatively about how to further your video’s reach and effectiveness. If you want more exposure, sharing your video on a new channel could help. If you’re underwhelmed by your click-throughs or conversions, see if you can add an end card with a bigger CTA, adjust the description copy, or create an incentive for clicking through, like a limited-time discount or some kind of contest.

A big part of what’ll dictate which analytics platform you should use will depend on your budget. If your company is super data rich and every department is highly dependent on accurate reporting, you might already invest in a robust paid platform that can meet your video needs. If not, there are tons of free tools you can use that are just as good as some of the bigger, paid-for options.


Shocked? Well, everyone in the internet community was shocked as well. He ran this advert on a large scale and it was promoted like his every other ad campaign. The issue with this advertisement is completely obvious, he isn’t just saying that sex sells, but he is also implying that the girl in the advertisement is so helpless and slutty that if Neil wouldn’t have hired her, she would be posing naked for magazines. This is pure sexism and an insult to all the women. I think this advert perfectly showcases Patel’s real mentality towards women.
×