In addition to the entertainment aspect, more and more marketers are focusing on video marketing strategies because of how beneficial they are. Think about it from your own perspective for a minute. Would you rather read a long page full of text or watch a quick video to learn about a new product? Would you rather spend time reading about the steps of a company’s sales process or watch an animation to associate each step with a visual aid? If you’re like 80 percent of the population, you’d rather watch the video.
One of the most important aspects of post-production is editing your video footage. Of course, that involves cutting and splicing together your b-roll, interviews, and lifestyle footage to create your story. But it also involves adjusting other visual elements, like white balance, color, and clarity, to accurately represent the story you want to relate. These edits will create the entire look and feel of your video, which highly affects its branding. After all, when you think of an Apple store, you don’t think of dim, romantic lighting, so make sure your color edits reflect your creative vision.