A lifestyle video is any video that appeals directly to your target demographic, helping them visualize how your product or service fits into their way of life. Beautiful visuals, actions shots, and stunning imagery should set the mood and epitomize the lifestyle you want to associate with your product.Client: Savoy (FILA) This means working to create a specific look or style for your video. If your product is modern and sleek, you’ll want a video with sleek, minimal design, plain backgrounds, and modern accessories. If your product serves a young, high-tech demographic, you’ll want your video to showcase tech culture, young, smart actors, and functional utility. Think of your brand aesthetic and make sure your video follows that aesthetic.

Thanks to its viral nature, simple accessibility and built-in value, video marketing stands out as a smart way to approach content marketing in 2017 and beyond. Video marketing is an incredible way to create content that is personal and has a real impact on your audience. It has an incomparable ability to create emotion driven sales – and sales are always personal on some level. Buyers want to feel good about their choice, and video marketing, when done correctly, is the best way to create this feeling.
Sixty-five percent of business decision-makers visit a marketer’s website after viewing a branded video. It’s clear that quality and relevant video marketing content can dramatically improve your site’s SEO by driving people to your homepage. Additionally, video can enhance your conversion rates: HubSpot reports that 39% of business decision-makers contact a vendor after viewing a branded video.

A purchase may have been made, but there's still a lot of video can do to leverage the post-conversion stage of your flywheel. During the "delight stage" of the inbound methodology, your goal is to continue providing remarkable content to users that makes their interaction with your product or service as incredible as possible. It's also in hopes that they'll tell their connections about their experience or up-sell themselves. Therefore, the goal of this type of video is to encourage your customers to embrace your brand and become brand evangelists.


The company I work for really wants to make some videos that we can play for commercials or at the office. We have never made a video before, and were wondering what we should do. That is a good idea to make sure we tell a story with our videos. It would be good to make sure we appeal to our customer’s needs through stories. Thank you for all the tips!


This is any form of content which was paid for, usually by a company promoting another company or brand. It is written in the style of the site publishing it, much like native advertising, but isn’t actually an ad — it’s a valuable piece of written or visual content meant to inform the viewer. Usually, sponsored posts get organically shared via social networks, too, so they get an extra push when it comes to distribution.
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Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Moovly gives us whopping statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.
They got started on my project and did a little tweak here and there. They developed a strategy for my website, audited the current SEO health of my site and then, suggested a few implementations. During the first few days, I thought I had hired a bunch of robots to work with me. They used to work fast and hard. The problem was not this, it was something else.
Search algorithms are increasingly prioritizing web pages with video and videos now appear in 55 percent of Google keyword searches. Besides helping your website rank on relevant searches, videos also make your snippet (or the actual result listing content) bigger and more eye-catching, meaning searchers will likely see it before they see other results on the page.
Once you have results, you see where you’ve succeeded and where there’s room to grow. Fix what you can in terms of distribution, target audience, and actual video content in order toExtended ArticleHow to Optimize Your Video Content in 4 Easy StepsYou’ve created your video, you’ve shared it on your owned, paid, and earned channels, and you want to know how to optimize your video… Read More optimize the performance of your video. 

"Convert" videos may include a webinar filled with tactical advice, product demos sent via email, landing page promotional videos, case studies, or more in-depth explainer and how-to videos. For example, while an "attract" video might provide a quick tip for nailing a sales pitch, a "convert" video could be an animated explainer video that breaks down the inbound sales methodology.
The right lighting can make the difference between a beautiful, high-quality production and a shoddy, low-budget production. Lighting sets mood, lighting sets tone, lighting sets the entire look and feel of your production, so pay close attention to it. Again, you should have a professional handle this for you, but don’t forget to check your shots and approve the look and feel.
View count is important here, but so is your number of unique visitors and brand awareness and recall lift. Luckily, most video hosting platforms share these data points, so they should be easy to come by. Lifts in viewer perception are a little more difficult to find, but are often measured by surveys or quick questionnaires on platforms like Facebook and YouTube. 

Thanks to its viral nature, simple accessibility and built-in value, video marketing stands out as a smart way to approach content marketing in 2017 and beyond. Video marketing is an incredible way to create content that is personal and has a real impact on your audience. It has an incomparable ability to create emotion driven sales – and sales are always personal on some level. Buyers want to feel good about their choice, and video marketing, when done correctly, is the best way to create this feeling.
Shooting, editing, and producing videos has previously been a time-consuming and expensive venture that has seemed unattractive to many marketers. However, it’s now easier than ever before! With programs becoming more and more accessible, cheaper, and easier to use, people are finding themselves opening up to the idea of being both behind and in front of the camera.
The program even provides helpful templates that simplify the editing process. The platform supports high-quality clips like 4K video footage and makes it easy to share your work directly to a video hosting platform. Limited access to advanced color correction and editing features mean it isn't commonly used by professionals, but iMovie is still a great option if you're just starting out.
There is NO support in the QuickSprout University and their “money back guarantee” is extremely shady as there is no one you can contact if you want your money back. The videos’ length is so short that it does not provide value and don’t explain any topic in depth. And the lack of any organization makes it really difficult to navigate through this course. Finally, who the f*ck charges this much money for a course that provides little to no value!
Video marketing strategies are nothing new. Just like you wouldn’t create a commercial and buy airtime during the Super Bowl without researching and strategizing, you shouldn’t create a digital marketing video without first doing the proper research and creating a plan. Your video marketing strategy will ultimately be what guides you — your budget, your timelines, your production processes, your conversion metrics, and more. So getting this written down and finalized should be step one of your video creation process.

View count is important here, but so is your number of unique visitors and brand awareness and recall lift. Luckily, most video hosting platforms share these data points, so they should be easy to come by. Lifts in viewer perception are a little more difficult to find, but are often measured by surveys or quick questionnaires on platforms like Facebook and YouTube.

Video really is not only the here and now of marketing but also the future. We’re in place where we can see UCG turn into branded content and kill it on social and, maybe, the next step will be more brands creating marketing videos for VR, AR, and the likes. All this shows us is that mastering video is super important, especially for small businesses. So these tips are super helpful for all of us because the more videos we make the better our marketing results and the better our skills. Luckily, for small brands and companies with the smaller budgets, creating video isn’t out of reach. Between live platforms like Facebook Live and YouTube Live and online tools like wistia.com and slide.ly/promo, it’s getting so much easier to create really high quality videos at any budget size. Gone are the days of spending thousands on video campaigns and so are the days of the big brands getting and staying in the spotlight. I don’t know about you, but I’m excited to see what the smaller, indie brands start to do with their small budgets and all these new(ish) video tools–especially after they read articles with great tips like this one.
If you’re here, it’s because you know the importance of video marketing. Brands can no longer get by using written content and images alone — nowadays, that’s uninteresting and unengaging for consumers who are inundated with live streaming, interactive 360 videos, augmented reality, and more. In the United States, digital video marketing Extended Article67 Video Marketing Stats You Need to Know for 2019It’s hard to believe, but 2019 is here and that means your marketing strategy calendar should be in full effect! That’s twice as true… Read More is a $135 billion industry. That means brands everywhere are realizing the value of video and investing in its creation and distribution.
Social sharing is one of the simplest forms of earned distribution. It often happens organically, but you can encourage social shares by getting the ball rolling. Set up a schedule to post your video content from your corporate and personal accounts on every social channel you’re active on. Send a private message to friends and family to do the same. If you know anyone in a related field or industry, make sure they share your content, too! Though it’s not the best method, you can even incentivize shares by creating a contest or giveaway through an app like Rafflecopter.
Before launching any marketing campaign, it's important to determine your primary video goal. This could be to increase brand awareness, engagement, or even conversions for a free trial. It's crucial to pick out just one or two goals for each video. When you define more than that, your video will seem unfocused, making it difficult for viewers to determine what they should do next.
But this isn't just about posting your ideas on your own blog. You should start authority blogging. Use platforms like Medium to post content. Answer questions on Quora and Reddit. Or get out there onto LinkedIn's publishing platform. These are all authority domains that anyone can post on, which have massive audiences, giving you instant and immediate reach right now.

All of these questions can help determine what type of video you should make and where you should post it. For example, if your target audience is not familiar with your company, you probably want to make a video that focuses on brand awareness before producing an in-depth, product video. You'll also want to host your video on a site that already has a large reach, like YouTube.
Subscriptions automatically renew based on the term you selected when you created your account, either monthly or annually, until cancelled. You can cancel your subscription at any time by clicking on the “Cancel Subscription” button on the WeVideo Account tab. When you cancel your subscription, you will retain full access to your account and its full features until the end of your paid term.

In a disconnected digital world, people are seeking out ways in which they can feel a sense of engagement and connection. That’s one explanation for how authentic storytelling through the use of video is proven to increase engagement. Whether it’s through actions like comments, likes, or shares, if people are responding to your video marketing content, that’s a great sign that you’re on the right track.
As you begin creating videos, you'll notice a key difference between video scripts and your typical business blog post — the language. Video language should be relaxed, clear, and conversational. Avoid using complex sentence structures and eloquent clauses. Instead, connect with your audience by writing in first person and using visual language. Keep the language concise, but avoid jargon and buzzwords.

We recently published an infographic on how powerful video will become. But the future has already arrived. This has been a full-on video revolution year for marketers. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.
Neil gets away with a LOT of stuff and it seems QuickSprout Uni is just one of those things. I’m very surprised at the number of DUMB people who trust Neil Patel even after buying his useless content. When my sister realized her mistake, she wanted a refund but guess what? There is no support on this whole freaking website and thus, there is NO WAY you can get a refund.
One video is great, but the more often you post engaging video, the better. It may not be realistic to post videos every single day or for every single initiative, but if you’ve got a major campaign you’re working on or an initiative that would really benefit from video, dedicate some resources to video creation. Even overlaying text on a piece of stock footage can be highly engaging on your website and bring more visitors from organic search.
The definition of video marketing is not complex. In fact, it’s rather simple: using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos — the list goes on.
Video marketing strategies are nothing new. Just like you wouldn’t create a commercial and buy airtime during the Super Bowl without researching and strategizing, you shouldn’t create a digital marketing video without first doing the proper research and creating a plan. Your video marketing strategy will ultimately be what guides you — your budget, your timelines, your production processes, your conversion metrics, and more. So getting this written down and finalized should be step one of your video creation process.
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