Before launching any marketing campaign, it's important to determine your primary video goal. This could be to increase brand awareness, engagement, or even conversions for a free trial. It's crucial to pick out just one or two goals for each video. When you define more than that, your video will seem unfocused, making it difficult for viewers to determine what they should do next.


Video advertising is becoming more and more affordable and widespread. Video adoption grows partly because advances in technology but also because it’s easy to spread across the globe. Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.
Commercials are brief, attention-grabbing videos Extended ArticleDemystifying the Online CommercialThe online commercial can seem like a confusing and mystifying concept. You might find yourself asking “Do I really need an online commercial?” or… Read More that highlight your company’s best features with a dynamic scene, beautiful imagery, or summary of exciting features, and end with a clear call to action. They’re the most common type of video — you’ve probably watched a ton on TV, streaming services, or video platforms like YouTube. Because their primary goal is to attract new customers, commercials are often broad in appeal and provide only the most important and relevant information a viewer might need.
View Count: View count is the number of times your video has been viewed — also referred to as reach. This metric is great to track if your goal is to increase brand awareness and have your content seen by as many people as possible. However, it's important to remember that every video hosting platform measures a view differently. For example, a view on YouTube is 30 seconds while a view on Facebook is only 3 seconds. Be sure to read the fine print before reporting on your video view count.
Also think about what emotion you want your story to impart on the viewer as you craft your story. Do you want them to laugh? Should they feel inspired or happy after watching your video? Whatever emotion you want your viewers to have, think about that as you write your script. Everything from the props and the location to the colors and the wardrobe will communicate this, so choose every detail wisely!

Now comes the script writing, the search for the perfect agency, the video review and edits, and celebrating finally having a beautiful, well-crafted video you can be proud of. The entire production process should take about two months with the right partner, but be sure to plan more time than you need for each of the following individual production stages so you don’t fall behind.

In the attract stage, your watch metrics, like view count, impressions, and unique users, gives you a pretty accurate account of how many people you’ve introduced your brand, product, or service to. You might have a formula for how many top-funnel users end up converting, so you can apply that to your unique user count. You can also measure your true conversion rate or use a cost per view calculator to figure out how many views your video needs before it becomes profitable. Behavior tracking can also give you a picture of how many people watch your video, browse your site, and then convert.
From this portal, you'll find all sorts of viewer insights. Discover what types of video content your audience likes and how they watch their videos. Then, channel those insights directly into your marketing automation software or CRM. For example, if that prospect you've been monitoring views your latest case study video, you'll be notified straight away.
Mini-documentaries Extended ArticleAnatomy of a Mini-Doc: What It Is and How to Knock It Out of the Park“Documentary” used to be a dirty word to the average viewer. Normally educational, often stodgy, and more than a little cheesy, documentaries were the… Read More are less about your brand’s visual aesthetics and focus more on expressing your company’s core value or mission statement in a documentary-style format. This is usually accomplished through interviews with key company representatives, like founders, employees, or satisfied customers.Client: RFK - School for the Visual Arts & Humanities (LAUSD) To make a big impression, it’s important your mini-doc keeps it short and sweet. You want to highlight excellent sound bites that tell viewers exactly who you are, all while maintaining their attention. While feature-length documentaries have enough time to develop a full, three-act story, mini-docs don’t. They have to establish their story by quickly answering three crucial questions: what, why, and how. What is the focus of this video? Why should the viewer care about this? How does your subject work? This helps you get key pieces of information to your audience in a fun and interesting way.
With 360° videos, viewers “scroll” around to see content from every angle — as if they were physically standing within the content. This spherical video style allows viewers to experience a location or event, such as exploring Antarctica or meeting a hammerhead shark. Virtual reality (VR) allows viewers to navigate and control their experience. These videos are usually viewed through devices such as Oculus Rift or Google Cardboard.
Turns out, the webinar had already been recorded, and wasn’t “live” at all. It was deceptively designed to appear that way — my own comments were inserted into the “chat” stream, but no one saw them except me. Every other comment in the chat was canned, along with Neil’s presentation. They tried to cover this by having the “technical” guy say “If I don’t get to your question, email me” in the chat stream.
After reading some posts here and on his website and then clicked on the front page of MSN out of curiosity to find out that Robert Herjavec is teamed up with this con man….. I hope Robert has not be brainwashed. I used to respect the man from Shark’s Tank and from his other financial advice show and interviews. Now…not so much. I am sure there are others who will agree with me.
What does it take to do that? Simply put, you have to take a step back for a moment. You have to analyze and understand the basic mechanics of your message and how to effectively reach a larger audience without losing your shirt. The secret to all of this? No matter what marketing strategy you use, if you don't have an effective sales funnel and optimize your conversions, you'll just be throwing money away.
It is estimated that 92% of people who consume mobile videos share them with other people. This is a massive portion and is higher than the share rate of many other types of content out there. Simply Measured discovered that video is shared 1,200% more than both links and text combined. Also, 60% of viewers will engage in a video post before a text post, according to Diode Digital. Because of this, video content is a powerful tool for any brand that wants to expand its reach online or enjoy wider audiences.
Bring movie magic to the entire team with one of our group and company-sized solutions. Custom implementation? No problem. WeVideo has hundreds of whitelabel and tailored solutions across the world. Customers include some of the top universities, nonprofits, film institutions, brand name and media companies and even an entire country's education service provider.
Sadly, posting a video on an otherwise blank page won’t do much for your SEO. Make sure you embed your video on a page full of relevant and informative content. This will let search engine crawlers know you have not only engaging multimedia on your site, but that you provide a ton of valuable and useful information. Be sure the content relates to your video — sometimes, posting the video transcript can help a lot, too.
Noble DigitalFounder, and award-winning Creative Director Allen Martinez has created successful content campaigns for some of the largest brands on the planet, including: Coca-Cola, In-Bev, Subway, Nestle, AT&T, Quest, Hilton Hotels, Burger King, Univision, Yamaha, Miller Lite, Proctor & Gamble, Heineken, Orbitz, Wrigley’s and has then used those same principals to help scale startups like: Telesign, Plated and Fundrise, BiohmHealth.
We encourage you to adopt this results-first frame of mind. Keeping an eye on the metrics that actually help you accomplish your video goals is more important than anything, so don’t be blinded by the glint of a high impression count — or at least not impression count alone! Learn how specific metrics actually translate to video success and you’ll get not only a million views, but tons of sales, as well.
Why would they want to rank content that’s two years old when they can rank something that’s less than one week old? When it comes to content marketing in 2019 you need to make sure that your content is also being up-to-date. If you don’t update your old content you’re not going to get as much love as people who are continuing to put out new fresh content.
If you’re targeting prospects and hoping to nurture them, you’re hopefully giving them a direct action to take. Measuring the ROI here means simply creating tracking links that will give you this information directly. Increases in your desired action taken should show you your exact lift in revenue. (For instance, if you count an email signup as your conversion, your lift in signups should relate directly to a lift in sales, all other things constant. Plus, you’ll have this user information on file and can then track if or when they convert.)
Because your definition of a “conversion” is up to you, the metrics to measure here can vary. Generally, a strong video will have a high percentage of clicks, calls, signups, or sales. A strong video may also lead to more interaction with your brand, meaning your video has maintained the viewer’s attention, but they may need just a little more information before making their decision.
Video advertising is becoming more and more affordable and widespread. Video adoption grows partly because advances in technology but also because it’s easy to spread across the globe. Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.
Video marketing strategies are nothing new. Just like you wouldn’t create a commercial and buy airtime during the Super Bowl without researching and strategizing, you shouldn’t create a digital marketing video without first doing the proper research and creating a plan. Your video marketing strategy will ultimately be what guides you — your budget, your timelines, your production processes, your conversion metrics, and more. So getting this written down and finalized should be step one of your video creation process.

Video marketing is a clear and deliberate marketing approach that involves planning, creating and sharing videos to capture the attention of specific viewers and convert them into customers. The best video marketing strategy is one that also enables you to measure your audience’s response to each campaign, so you can refine your approach for maximum impact.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Free accounts are limited to five minutes of published video time a month and 1 GB of cloud storage and 480p resolution. All users of paid WeVideo accounts enjoy the ability to publish videos without the WeVideo watermark or bumper, access to a much larger music library, better resolutions and advanced editing features like screen recording and green screen.

A note about shooting with two cameras: Your editor will need to sync the footage between the different views. To help them do this, clap your hands loudly in the view of both cameras right before you ask the first interview question … yes, just like an old fashion clapboard. Modern editing software has auto-sync features, but this loud clap will help you initially line up the clips.
The program even provides helpful templates that simplify the editing process. The platform supports high-quality clips like 4K video footage and makes it easy to share your work directly to a video hosting platform. Limited access to advanced color correction and editing features mean it isn't commonly used by professionals, but iMovie is still a great option if you're just starting out.
There is NO support in the QuickSprout University and their “money back guarantee” is extremely shady as there is no one you can contact if you want your money back. The videos’ length is so short that it does not provide value and don’t explain any topic in depth. And the lack of any organization makes it really difficult to navigate through this course. Finally, who the f*ck charges this much money for a course that provides little to no value!
The third tip I have for you is conversion optimization. Advertising is getting more and more expensive over time and that’s not going to change. The only way you’re going to be able to compete and stay ahead is through conversion optimization. The more you optimize your landing page for conversions the better off you’re going to be. Make sure you’re using tools like Crazy Egg which allows you to do A/B testing so you can squeeze more conversions from the traffic you’re getting.
Mini-documentaries Extended ArticleAnatomy of a Mini-Doc: What It Is and How to Knock It Out of the Park“Documentary” used to be a dirty word to the average viewer. Normally educational, often stodgy, and more than a little cheesy, documentaries were the… Read More are less about your brand’s visual aesthetics and focus more on expressing your company’s core value or mission statement in a documentary-style format. This is usually accomplished through interviews with key company representatives, like founders, employees, or satisfied customers.Client: RFK - School for the Visual Arts & Humanities (LAUSD) To make a big impression, it’s important your mini-doc keeps it short and sweet. You want to highlight excellent sound bites that tell viewers exactly who you are, all while maintaining their attention. While feature-length documentaries have enough time to develop a full, three-act story, mini-docs don’t. They have to establish their story by quickly answering three crucial questions: what, why, and how. What is the focus of this video? Why should the viewer care about this? How does your subject work? This helps you get key pieces of information to your audience in a fun and interesting way.
Deciding what story you want your video to tell can be the most fun and the most difficult part. You’ll want to outline the following four elements, which serve as theExtended ArticleHow Thoughtful Video Storytelling Can Give Your Business a Competitive AdvantageWhen you think about storytelling, you probably think about fairy tales and bedtime as a child. But storytelling can be so much more! It’s… Read More basic framework of your story.
Owned distribution is always a must, though, since you own and have complete control over these channels. There’s the lowest barrier to entry here and they also have the most opportunity due to how many different options for distribution you have. If one form of owned doesn’t work, another surely will. And, if your goal is to capture leads, using your owned channels is especially crucial.
Will you publish a miniseries about wine-making as you start your own micro-vineyard on YouTube? Users publish over 300 hours of video content hourly on the platform — often hailed as the granddaddy of video platforms. However, Facebook is on the rise with its video streaming. Remember that 49 percent of consumers connect with video streaming on Facebook.
Neil Patel was born on 24th April 1985 in London. His parents moved to Orange County Cali on 1987. According to his bio, he lived in a middle-class family where his mother was an unpaid teacher and father a normal guy with a 9-5. He says that his uncles were rich people and they always rubbed their wealth on his parent’s faces, and this leads him into entrepreneurship.
Once you have results, you see where you’ve succeeded and where there’s room to grow. Fix what you can in terms of distribution, target audience, and actual video content in order toExtended ArticleHow to Optimize Your Video Content in 4 Easy StepsYou’ve created your video, you’ve shared it on your owned, paid, and earned channels, and you want to know how to optimize your video… Read More optimize the performance of your video.
Growing a business isn't easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Whether you're peddling products, services or information, getting the word out has become increasingly burdensome. And without the right marketing strategies to fuel your growth, churning a profit and staying afloat is virtually impossible.
Marketing has moved to an omnichannel approach where you now have to use tactics like growth hacking, pay-per-click, SEO, content marketing, social media marketing, and banner ads. The list is never-ending and the more channels you use the better off you’re going to be. Most of these channels are crowded because there are so many online businesses. If you don’t use all of them you just won’t do as well in 2019.
The reviews & complaints posted about Neil Patel was submitted by a member or guest on this website. Any and all opinions and information are published as is. HolySmoke.org does not edit or remove any aspect of the report and is simply a consumer grievance free-speech platform. As such, HolySmoke.org cannot be held liable for the complaints and reviews posted about Neil Patel as per Section 230 of the Communications Decency Act.
Whether you’re looking for more impressions, more views, increased conversion rates, increased engagement, better rankings, better brand awareness, recognition, and recall—or you just want your online viewers to get to know your company from a different perspective—getting video marketing services from a reputable video marketing agency is a smart bet.
In the following sections, we'll cover the types of videos you should create for each stage in the image above. To start, plan to create at least two videos for each. Don't forget to include call-to-actions to help lead your audience through their purchase journey and into the role of "promoter." Over time, you can improve based on conversion rates and the content gaps you discover.
Shocked? Well, everyone in the internet community was shocked as well. He ran this advert on a large scale and it was promoted like his every other ad campaign. The issue with this advertisement is completely obvious, he isn’t just saying that sex sells, but he is also implying that the girl in the advertisement is so helpless and slutty that if Neil wouldn’t have hired her, she would be posing naked for magazines. This is pure sexism and an insult to all the women. I think this advert perfectly showcases Patel’s real mentality towards women.
In the section on preparing talent, we discussed how to record your script in short sections. If the editor were to stitch these sections together side-by-side, the subject's face and hands might abruptly switch between clips. This is called a jump cut, and for editors, it poses an interesting challenge. Thankfully, this is where b-roll comes in handy, to mask these jump cuts.
Paid distribution is super important as well, but how much you can do will likely be limited by your cash resources. You’ll want to think more strategically about where your highest-converting audience is and dedicate most of your budget there. And because there are so many different forms of paid advertising even within one single channel (Facebook has 11 different types of advertisements alone), you want to test every channel and every type of distribution method. Until you know which will give you the highest return, hold back on spending your entire distribution budget.
In a disconnected digital world, people are seeking out ways in which they can feel a sense of engagement and connection. That’s one explanation for how authentic storytelling through the use of video is proven to increase engagement. Whether it’s through actions like comments, likes, or shares, if people are responding to your video marketing content, that’s a great sign that you’re on the right track.
To make your videos as memorable as possible, ensure that you’re keeping them in line with your brand strategy. This means keeping colors, fonts, logos and voice the same in your video marketing as they are in your blogs and articles. While videos do things text content doesn’t, users should still be able to recognize the style and format of your brand’s videos online. 

With audio, you want to create a podcast. It’s easy. You can just bust out your phone, create an audio file, upload it to iTunes or Libsyn, and you’re off into the races. Same with video. You don’t actually have to go into a studio like I am and shoot all these fancy videos and pay money. You can just bust out your phone. I would even say most of the times from all the tests we’ve run that the videos that you end up running on your iPhone convert better if you’re selling a product or service. There’s nothing wrong with doing that. Just look at Tai Lopez. He’s known for just busting out his phone and recording videos and it does very well for him. 

Incorporate humor and emotion – It might surprise you, but videos that are downright funny can help with ad recall and brand awareness. Humans are designed to remember an encounter that sparks an emotional reaction, whether that’s fear, enjoyment, or humor. It makes sense—think about some ads that stick out to you: talking animals, laughing babies, epic travel ads, and other simple videos that might seem innocent enough, but are really doing an incredible job of capturing and retaining the attention of their audience.

It is estimated that 92% of people who consume mobile videos share them with other people. This is a massive portion and is higher than the share rate of many other types of content out there. Simply Measured discovered that video is shared 1,200% more than both links and text combined. Also, 60% of viewers will engage in a video post before a text post, according to Diode Digital. Because of this, video content is a powerful tool for any brand that wants to expand its reach online or enjoy wider audiences.
Social video marketing is also distinct from viral marketing which is more closely aligned with the self-replicating nature of both “memorable and sufficiently” interesting content. In contrast to viral video where success is typically measured solely on the pass-along rate or the number of impressions, social video hinges upon leveraging a deeper more contextual relationship between sharer and recipient.
Whether you’re new to video marketing or exploring new ways of using video for marketing, in our video guide you will find everything you need to create the best video marketing strategy for your business: from setting objectives and developing a message that will resonate with your ideal client, to understanding how to create different types of videos — for events, tutorials, Instagram, etc. — and measuring the success of your video marketing approach.
Search algorithms are increasingly prioritizing web pages with video and videos now appear in 55 percent of Google keyword searches. Besides helping your website rank on relevant searches, videos also make your snippet (or the actual result listing content) bigger and more eye-catching, meaning searchers will likely see it before they see other results on the page.
You can work with an agency to develop the videos. This option is more expensive, and you will often end up spending thousands of dollars for a single video. However, you get what you pay for. If you’re looking to create a single, impactful video (or if you have a healthy marketing budget), working with professionals is certainly a beneficial option.
In a disconnected digital world, people are seeking out ways in which they can feel a sense of engagement and connection. That’s one explanation for how authentic storytelling through the use of video is proven to increase engagement. Whether it’s through actions like comments, likes, or shares, if people are responding to your video marketing content, that’s a great sign that you’re on the right track.
There is NO support in the QuickSprout University and their “money back guarantee” is extremely shady as there is no one you can contact if you want your money back. The videos’ length is so short that it does not provide value and don’t explain any topic in depth. And the lack of any organization makes it really difficult to navigate through this course. Finally, who the f*ck charges this much money for a course that provides little to no value!
View count is important here, but so is your number of unique visitors and brand awareness and recall lift. Luckily, most video hosting platforms share these data points, so they should be easy to come by. Lifts in viewer perception are a little more difficult to find, but are often measured by surveys or quick questionnaires on platforms like Facebook and YouTube.
For example, if your goal was to boost trust in your business, then you should share videos that provide real value to your audience, such as how-to videos and videos with useful tips, along with video case studies, behind the scenes videos and other similar types of videos that help build trust. Or, if you wanted to boost your social selling, then you’d need to take a different route: more product-related videos showcasing the value of your products or services as well as the benefits they would bring to your target audience.
But this isn't just about posting your ideas on your own blog. You should start authority blogging. Use platforms like Medium to post content. Answer questions on Quora and Reddit. Or get out there onto LinkedIn's publishing platform. These are all authority domains that anyone can post on, which have massive audiences, giving you instant and immediate reach right now.

Media publishers and content rights holders create social videos from TV, live video feeds and pre-recorded content in order to generate engagement on social platforms and drive media distribution.[1] They use real-time video editing software to instantly create and share social videos in native formats such as vertical video for Snapchat and square video for Instagram.

Watch time and view-through rate are two of the most important metrics to measure engagement. These are the most absolute numbers that’ll give you an idea of how engaging your content is. Less absolute numbers include lifts in favorability and brand interest. You can also use things like comments and shares to measure engagement when you post your video on social media.

Native advertising embeds your video content onto a third-party website in a natural way that doesn’t disrupt the user’s experience. For instance, if you own a bakery and created a commercial about all the different types of cakes you sell, your video might be naturally embedded on a food website in an article about baking. This advertising is slightly more expensive than social or search ads, but have high returns thanks to the relevance of the content.


Free accounts are limited to five minutes of published video time a month and 1 GB of cloud storage and 480p resolution. All users of paid WeVideo accounts enjoy the ability to publish videos without the WeVideo watermark or bumper, access to a much larger music library, better resolutions and advanced editing features like screen recording and green screen.
With audio, you want to create a podcast. It’s easy. You can just bust out your phone, create an audio file, upload it to iTunes or Libsyn, and you’re off into the races. Same with video. You don’t actually have to go into a studio like I am and shoot all these fancy videos and pay money. You can just bust out your phone. I would even say most of the times from all the tests we’ve run that the videos that you end up running on your iPhone convert better if you’re selling a product or service. There’s nothing wrong with doing that. Just look at Tai Lopez. He’s known for just busting out his phone and recording videos and it does very well for him.
Turns out, the webinar had already been recorded, and wasn’t “live” at all. It was deceptively designed to appear that way — my own comments were inserted into the “chat” stream, but no one saw them except me. Every other comment in the chat was canned, along with Neil’s presentation. They tried to cover this by having the “technical” guy say “If I don’t get to your question, email me” in the chat stream.

Picking the right video type is crucial to your video’s success, but so is picking the right video style. Style is a broader term that relates to your video’s tone and messaging. It affects how your actual story is told — are you using actors? Graphics? Dialogue? Specific locations? Together, these elements create your video’s style. Pick the right style and you’ll draw in the audience that’s most likely to convert.
YouTube research shows that users spend a significant amount of time watching review videos that share people’s personal and unique experiences with a company or brand. Studies show these types of videos are more “trustworthy” and benefi­cial when they feel personable and honest, as opposed to professional and polished. This can help to build trust with your target audience and boost engagement through likes, shares, and comments.

In the attract stage, your watch metrics, like view count, impressions, and unique users, gives you a pretty accurate account of how many people you’ve introduced your brand, product, or service to. You might have a formula for how many top-funnel users end up converting, so you can apply that to your unique user count. You can also measure your true conversion rate or use a cost per view calculator to figure out how many views your video needs before it becomes profitable. Behavior tracking can also give you a picture of how many people watch your video, browse your site, and then convert.
They got started on my project and did a little tweak here and there. They developed a strategy for my website, audited the current SEO health of my site and then, suggested a few implementations. During the first few days, I thought I had hired a bunch of robots to work with me. They used to work fast and hard. The problem was not this, it was something else.
In the following sections, we'll cover the types of videos you should create for each stage in the image above. To start, plan to create at least two videos for each. Don't forget to include call-to-actions to help lead your audience through their purchase journey and into the role of "promoter." Over time, you can improve based on conversion rates and the content gaps you discover.
Hey Liis, Great post with a lot is stats that speak the modern scenario. Video marketing can be leveraged even better when it is a startup company. Given that startups have a limited budget and it is also very necessary for them to be noticed, animated videos are a great option. I recently wrote a blog post on why every startup company should use video marketing http://www.pixelgenio.com/video-marketing/6-reasons-every-startup-company-use-video-marketing I would appreciate your comments on my writing. Cheers!
Now that you've attracted video viewers and website visitors, the next step is to convert these visitors into leads. With most inbound marketing content, this means collecting some sort of contact information via a form. Video can aid this process by visualizing a solution to the buyer's problem, whether that's before the form on a landing page or as the offer itself. Overall, the goal of this kind of video is to educate and excite.

Metrics for success differ from goal to goal. We’ve classified some of the essential metrics based on where your ideal viewer falls within the marketing funnel. While tracking every single metric below would be ideal, we know your resources, data platforms, and reporting capabilities might be limited. If you can’t track them all, instead focus on tracking the metrics relevant to your goal.
Native advertising embeds your video content onto a third-party website in a natural way that doesn’t disrupt the user’s experience. For instance, if you own a bakery and created a commercial about all the different types of cakes you sell, your video might be naturally embedded on a food website in an article about baking. This advertising is slightly more expensive than social or search ads, but have high returns thanks to the relevance of the content.
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