Shocked? Well, everyone in the internet community was shocked as well. He ran this advert on a large scale and it was promoted like his every other ad campaign. The issue with this advertisement is completely obvious, he isn’t just saying that sex sells, but he is also implying that the girl in the advertisement is so helpless and slutty that if Neil wouldn’t have hired her, she would be posing naked for magazines. This is pure sexism and an insult to all the women. I think this advert perfectly showcases Patel’s real mentality towards women.
Metrics for success differ from goal to goal. We’ve classified some of the essential metrics based on where your ideal viewer falls within the marketing funnel. While tracking every single metric below would be ideal, we know your resources, data platforms, and reporting capabilities might be limited. If you can’t track them all, instead focus on tracking the metrics relevant to your goal.
Today, one of the biggest trends driving the digital marketing world is responsive design. When a company’s content doesn’t perform well on a given device or browser system, the business behind it loses traffic and suffers decreased conversions as a result. Fortunately, video content is fit for consumption on all devices, ranging from computers to mobile phones. This expands video’s reach and makes it more user-friendly and consumer-focused.
In the attract stage, your watch metrics, like view count, impressions, and unique users, gives you a pretty accurate account of how many people you’ve introduced your brand, product, or service to. You might have a formula for how many top-funnel users end up converting, so you can apply that to your unique user count. You can also measure your true conversion rate or use a cost per view calculator to figure out how many views your video needs before it becomes profitable. Behavior tracking can also give you a picture of how many people watch your video, browse your site, and then convert.
As you craft your story, keep in mind the people who will need to approve your video (your manager, your company’s founder, your marketing department, etc.) and the time it takes to implement their feedback. Sudden changes in scripting, messaging, goals, and more can throw your whole production off-kilter. But still, these changes are all too common. Take a look at our creative guide that’ll help you manage creative feedback from everyone on your team.
This freaking guy had done some malicious activities to push my site’s ranking. I should have known that Neil Patel was a fraud. But they acted so coolly and professional, that it became nearly impossible to see the reality behind their lies. Google penalized my website for using black hat SEO tactics. All my marketing efforts and strategies went in vain.
Mini-documentaries Extended ArticleAnatomy of a Mini-Doc: What It Is and How to Knock It Out of the Park“Documentary” used to be a dirty word to the average viewer. Normally educational, often stodgy, and more than a little cheesy, documentaries were the… Read More are less about your brand’s visual aesthetics and focus more on expressing your company’s core value or mission statement in a documentary-style format. This is usually accomplished through interviews with key company representatives, like founders, employees, or satisfied customers.Client: RFK - School for the Visual Arts & Humanities (LAUSD) To make a big impression, it’s important your mini-doc keeps it short and sweet. You want to highlight excellent sound bites that tell viewers exactly who you are, all while maintaining their attention. While feature-length documentaries have enough time to develop a full, three-act story, mini-docs don’t. They have to establish their story by quickly answering three crucial questions: what, why, and how. What is the focus of this video? Why should the viewer care about this? How does your subject work? This helps you get key pieces of information to your audience in a fun and interesting way.
With audio, you want to create a podcast. It’s easy. You can just bust out your phone, create an audio file, upload it to iTunes or Libsyn, and you’re off into the races. Same with video. You don’t actually have to go into a studio like I am and shoot all these fancy videos and pay money. You can just bust out your phone. I would even say most of the times from all the tests we’ve run that the videos that you end up running on your iPhone convert better if you’re selling a product or service. There’s nothing wrong with doing that. Just look at Tai Lopez. He’s known for just busting out his phone and recording videos and it does very well for him.
A little like how we are unlikely to click on an email if we’re not inspired by the subject line, an incredible one fifth of viewers click off a video within 10 seconds if they’re not interested in what they see. With this in mind, the introduction of the video is vitally important and should be made inspiring, entertaining and informative, to hook the viewer and encourage them to view the whole of the video.
Ideally, you’ll use all three distribution methods. You know your audience and hopefully you know how they’ll respond to your video. Focus on the distribution method that’ll give you the biggest return. If you’re in the film industry, focusing more on paid distribution might be your best bet. If you’re in the field of cancer research, earned media might be the way to go. Are you an entrepreneur that just launched your own startup? Spread word via your owned channels. It all really depends, so do a little research and see what fits your situation best.
The engage stage is the hardest to correlate to cold, hard sales. Because users aren’t necessarily looking to purchase here, they can watch your video, learn some information, and not come back to your website for a long time. Try to implement detailed tracking information to show you big-picture user behavior; drop cookies and retrieve path information for every person who views your video or goes to your site. Then, you can see what percentage of visitors end up buying from you.
The trick? Find the right influencer in your niche so that you're targeting the right audience. It's not just about spreading your message. It's about spreading your message to the right consumer base. If you can do that properly, then you can likely reach a sizable audience for not much money invested when you think about the potential profit it can return.