The definition of video marketing is not complex. In fact, it’s rather simple: using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos — the list goes on.

He took around $95,000 from my company and gave me fake results for the same. His SEO implementations were supposed to enhance the growth of my company. But instead, they only depreciated it further and increased my expenses. They are so arrogant that they thought I will fall for their tricks again. They have contacted me many times after the incidence of the progress of my website and how they can get me back on the number one place.


Here, your main goal will likely be to attract new customers who are in the first stage of product research. You’ll want to show off not only the beauty of your product, but its utility and necessity. You’ll also want to highlight what makes your product better than the rest — since these new visitors are still doing research, you’ll want to make sure your product video sets you apart from  your competition.
Jon Mowat is an award winning content creator and video strategy expert. Since 2005 he has been Managing Director at Hurricane Media, the UK’s foremost video marketing agency. He previously spent 15 years at the BBC as producer and director on documentaries screened internationally on BBC 1, BBC2, Channel 4 and Discovery. He has won numerous industry awards, including three from the Royal Television Society. Jon is a regular writer and speaker on video marketing, and has been published in a range of marketing publications including Adweek, Brandwatch, CIM, Smart Insights, Social Media Today, and more.
White balance tells your camera the color temperature of the environment you're shooting in. Different types of light have different colors. For example, incandescent bulbs (like what many people put in a lamp) have a very warm color. The fluorescent lights (if you're reading this in an office, look up) are a little bit cooler. Daylight is cooler yet. Before you begin shooting, you have to adjust your camera's white balance according to your setup.
Video advertising is becoming more and more affordable and widespread. Video adoption grows partly because advances in technology but also because it’s easy to spread across the globe. Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.
Neil Patel is a scammer. There are no other word(s) to describe this guy. Maybe he knows a thing or two about internet marketing, SEO, etc, but everything else he does like teaching, webinars etc.. these are complete scams. Don’t be stupid and pay him to “teach” you how to create a website. You want to get traffic ? Then create a fan page, build slowly a following, create twitter page, buy media ads, make backlinks.. and work your way up. There’s no other way, there’s no shortcuts. Otherwise, everyone would be rich.
But while you're maintaining the fun level on set, remain vigilant. It's your job to pay attention to the little things, like making sure all of the mics are on or noticing if the lighting changes. Record each section many times and have your talent play with inflections. When you think they've nailed the shot … get just one more. At this point, your talent is already on a roll, and options will help tremendously during editing.
You can also re-edit your video footage. If your view-through rates are low, your viewers are losing interest quickly. Try creating a shorter cut of your video that’ll be more engaging to your audience. Maybe try adding graphics to spice up the content. Although you don’t want to entirely replace your original video, creating different versions of it may bring you better results.
There are endless platforms for video marketing. YouTube, broadcast television, video boards and street marketing, you name it. The possibilities are endless. With a smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way.
There are a lot of fantastic points in this article. Video is absolutely the way to go because of just how engaging it is with customers. But when dealing with mobile there are a couple things that you need to make sure you are doing. You need to capture their attention early since attention span on mobile (especially on apps like Facebook) is pretty low. Design the video for sound-off viewing with things like subtitles. Have a clear call to action at the end of your video. The last thing is to plan for vertical viewing since “people are 67% more likely to watch the full length of square videos than they are to watch horizontal ones.” (source: https://sundaysky.com/blog/5-mobile-video-best-practices/ )
This freaking guy had done some malicious activities to push my site’s ranking. I should have known that Neil Patel was a fraud. But they acted so coolly and professional, that it became nearly impossible to see the reality behind their lies. Google penalized my website for using black hat SEO tactics. All my marketing efforts and strategies went in vain.
There are a lot of fantastic points in this article. Video is absolutely the way to go because of just how engaging it is with customers. But when dealing with mobile there are a couple things that you need to make sure you are doing. You need to capture their attention early since attention span on mobile (especially on apps like Facebook) is pretty low. Design the video for sound-off viewing with things like subtitles. Have a clear call to action at the end of your video. The last thing is to plan for vertical viewing since “people are 67% more likely to watch the full length of square videos than they are to watch horizontal ones.” (source: https://sundaysky.com/blog/5-mobile-video-best-practices/ )
Promotional videos can foster trust as well. Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online.

But while you're maintaining the fun level on set, remain vigilant. It's your job to pay attention to the little things, like making sure all of the mics are on or noticing if the lighting changes. Record each section many times and have your talent play with inflections. When you think they've nailed the shot … get just one more. At this point, your talent is already on a roll, and options will help tremendously during editing.


Sadly, posting a video on an otherwise blank page won’t do much for your SEO. Make sure you embed your video on a page full of relevant and informative content. This will let search engine crawlers know you have not only engaging multimedia on your site, but that you provide a ton of valuable and useful information. Be sure the content relates to your video — sometimes, posting the video transcript can help a lot, too.
There are endless platforms for video marketing. YouTube, broadcast television, video boards and street marketing, you name it. The possibilities are endless. With a smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way.
In the section on preparing talent, we discussed how to record your script in short sections. If the editor were to stitch these sections together side-by-side, the subject's face and hands might abruptly switch between clips. This is called a jump cut, and for editors, it poses an interesting challenge. Thankfully, this is where b-roll comes in handy, to mask these jump cuts.
After reading some posts here and on his website and then clicked on the front page of MSN out of curiosity to find out that Robert Herjavec is teamed up with this con man….. I hope Robert has not be brainwashed. I used to respect the man from Shark’s Tank and from his other financial advice show and interviews. Now…not so much. I am sure there are others who will agree with me.
Depending on your budget, your goals, your timelines, and many other variables, your go-to digital marketing strategies probably use services like pay per click (PPC), search engine optimization (SEO), social media, or maybe email marketing. (If you are interested in learning more about any of those services, we have digital marketing experts that you can contact to get started today!)
Owned distribution is always a must, though, since you own and have complete control over these channels. There’s the lowest barrier to entry here and they also have the most opportunity due to how many different options for distribution you have. If one form of owned doesn’t work, another surely will. And, if your goal is to capture leads, using your owned channels is especially crucial.
Just like a customer testimonial or product review can help to build trust in your company, your brand, and your product, they can also help to boost engagement. Watching someone demonstrate how your product or service improved their efficiency or solved their problem is so much more believable (and memorable) than just reading an article about it.
This freaking guy had done some malicious activities to push my site’s ranking. I should have known that Neil Patel was a fraud. But they acted so coolly and professional, that it became nearly impossible to see the reality behind their lies. Google penalized my website for using black hat SEO tactics. All my marketing efforts and strategies went in vain.
Building trust within your digital community of potential clients, existing customers, and possible employee candidates should be a goal in your video marketing strategy. If you imagine a video marketing funnel, the top of the funnel type of videos should aim to introduce your company’s service or product and then explain how it can help solve a problem.
Before launching any marketing campaign, it's important to determine your primary video goal. This could be to increase brand awareness, engagement, or even conversions for a free trial. It's crucial to pick out just one or two goals for each video. When you define more than that, your video will seem unfocused, making it difficult for viewers to determine what they should do next.
This freaking guy had done some malicious activities to push my site’s ranking. I should have known that Neil Patel was a fraud. But they acted so coolly and professional, that it became nearly impossible to see the reality behind their lies. Google penalized my website for using black hat SEO tactics. All my marketing efforts and strategies went in vain.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
A little like how we are unlikely to click on an email if we’re not inspired by the subject line, an incredible one fifth of viewers click off a video within 10 seconds if they’re not interested in what they see. With this in mind, the introduction of the video is vitally important and should be made inspiring, entertaining and informative, to hook the viewer and encourage them to view the whole of the video.
Even the video stuff I described, I know a lot of you’re like, I don’t want to create video it’s too much work. But you know what, with YouTube SEO I get over a hundred thousand visitors a month just from YouTube SEO. It’s amazing. It’s a channel you have to leverage. Best of all, unlike Google SEO, with YouTube SEO you can get results in less than a week. I kid you not. I created a video on SEO and I started ranking for the term SEO on YouTube in less than one week.
No matter what your video is about, publishing it on your blog is a must. Home to informative, educational content, as well as more brand-specific marketing content, visitors will expect your blog to host any and all relevant product news you have to share. Better yet, if someone is browsing your blog, they’re ready to commit time to your content. What better way to engage them than video?
There’s a lot leading up to this day, but what a day! Production dayExtended Article7 Must-Know Tips for Production Day FilmingIt’s production day! All your planning and creative brainstorming have led to this. Whether you’re handling production yourself or have hired a team to… Read More can be crazy and hectic, or totally cool and organized. It’s when you finally see your video come to life for the first time — there’s a definite feeling of accomplishment. Exciting as it may be, there’s still a lot to do to ensure your video is the best it can be.
In the section on preparing talent, we discussed how to record your script in short sections. If the editor were to stitch these sections together side-by-side, the subject's face and hands might abruptly switch between clips. This is called a jump cut, and for editors, it poses an interesting challenge. Thankfully, this is where b-roll comes in handy, to mask these jump cuts.
The inbound methodology is the marketing and sales approach focused on attracting customers through content and interactions that are relevant and helpful. Each video you create should acknowledge your audience's challenges and provide a solution. Looking at the big picture, this content guides consumers through the journey of becoming aware of, evaluating, and purchasing your product or service.
Hi, thanks for a great blog. In our office we have a debate going on about whether all of this video hype that we’re experiencing from basically everywhere today is really just, well, a hype.. In line with more and more companies using video marketing, text as we know it might fade out, pictures as we know them might fade out, but if everybody starts using video, what will then happen? Today, video is commonly seen as a way to stand out and capture users’ attention, but what if every brand start publishing video solely? Will we still want to see as much video? Will we need to capture the viewers’ attention in 2 seconds instead of 10? What do you think it requires for companies to succeed with videos and stay on top if everybody else is doing the same?
No matter what your video is about, publishing it on your blog is a must. Home to informative, educational content, as well as more brand-specific marketing content, visitors will expect your blog to host any and all relevant product news you have to share. Better yet, if someone is browsing your blog, they’re ready to commit time to your content. What better way to engage them than video?
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Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Moovly gives us whopping statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.
Now come the official steps: booking talent, scheduling timelines, hiring staff, purchasing equipment and props, and more. This can get hectic if you’re handling it all on your own. You’ll need a point of contact for all your actors, production assistants, even licenses if you’re filming in certain public spaces, so it might help to bring in an agency at this step to handle all these technical details.
For any "attract" video, avoid speaking too much about your product. Instead, let your brand values and personality be your north star(s). Finally, because these videos can live on a variety of channels, keep in mind the strategies of each platform. For example, a Facebook video might have a square aspect ratio and text animations for soundless viewers.
Try to keep social content videos under 30 seconds. Pay attention to aspects unique to social media, like muted autoplay and video looping; you can actually use these tools to your advantage by playing with silent audio and creating seemingly endless loops. Also take advantage of highlighting positive customer feedback in your social videos — this increases your credibility and spreads positive word of mouth.
They got started on my project and did a little tweak here and there. They developed a strategy for my website, audited the current SEO health of my site and then, suggested a few implementations. During the first few days, I thought I had hired a bunch of robots to work with me. They used to work fast and hard. The problem was not this, it was something else.
When you use online video in your digital marketing strategy, you have the perfect opportunity to enhance your brand’s message and drive your company persona home. Through simple features like design and branding, to more advanced features like voice and content, video marketing is the ideal tool to strengthen your brand identity and make sure that your customers know who you are.
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