A big part of what’ll dictate which analytics platform you should use will depend on your budget. If your company is super data rich and every department is highly dependent on accurate reporting, you might already invest in a robust paid platform that can meet your video needs. If not, there are tons of free tools you can use that are just as good as some of the bigger, paid-for options.
The growth of video marketing is presenting a unique opportunity for brands like yours. As consumers continue to prefer video to other forms of content, they’re now expecting brands of every size and in every industry to connect with them using video. Platforms are increasingly prioritizing video content, and even new devices like phones and tablets are more video ready than ever before. That means you have to take full advantage of this amazing marketing tool to be competitive. The longer you wait, the more customers you’ll lose.
Instead, invest in an external hard drive like one of the Lacie Rugged models. External hard drives come in a variety of sizes and port options (Thunderbolt, USB 3.0, etc.). Multimedia creators will use the phrase “working off of an external” to describe storing all of their project files on this hard drive. This method also makes it easier to collaborate with teammates because you can easily share the drive.

In a disconnected digital world, people are seeking out ways in which they can feel a sense of engagement and connection. That’s one explanation for how authentic storytelling through the use of video is proven to increase engagement. Whether it’s through actions like comments, likes, or shares, if people are responding to your video marketing content, that’s a great sign that you’re on the right track.


Absolutely! All WeVideo users can edit up to 4K footage in WeVideo. In fact, you can import almost any type of footage and freely mix and match with the more than 600 audio, video, and graphics media formats supported by WeVideo. See the complete list here. Unlimited subscribers can publish their videos in 1080p and 4K Ultra HD at no additional charge. Users with a Flex or Power account can purchase 1080p and 4K publish upgrades on an as-needed basis.
In the attract stage, your watch metrics, like view count, impressions, and unique users, gives you a pretty accurate account of how many people you’ve introduced your brand, product, or service to. You might have a formula for how many top-funnel users end up converting, so you can apply that to your unique user count. You can also measure your true conversion rate or use a cost per view calculator to figure out how many views your video needs before it becomes profitable. Behavior tracking can also give you a picture of how many people watch your video, browse your site, and then convert.
The company I work for really wants to make some videos that we can play for commercials or at the office. We have never made a video before, and were wondering what we should do. That is a good idea to make sure we tell a story with our videos. It would be good to make sure we appeal to our customer’s needs through stories. Thank you for all the tips!

The third tip I have for you is conversion optimization. Advertising is getting more and more expensive over time and that’s not going to change. The only way you’re going to be able to compete and stay ahead is through conversion optimization. The more you optimize your landing page for conversions the better off you’re going to be. Make sure you’re using tools like Crazy Egg which allows you to do A/B testing so you can squeeze more conversions from the traffic you’re getting.


According to HubSpot, 80% of customers remember a video they’ve watched in the last month. One of the biggest strengths of video marketing is that it’s highly visual and auditory, which means it’s easier for many users to remember than text-based content. When customers remember your video marketing content, they also remember your brand, which translates to more sales and leads for you. What’s more, customers typically like to share videos they enjoy, which can expand your online reach.
Now that you've attracted video viewers and website visitors, the next step is to convert these visitors into leads. With most inbound marketing content, this means collecting some sort of contact information via a form. Video can aid this process by visualizing a solution to the buyer's problem, whether that's before the form on a landing page or as the offer itself. Overall, the goal of this kind of video is to educate and excite.
Before you start filming, set a music budget and research your local copyright laws. Copyright law can be very difficult to decipher, especially when you're dealing with digital content. Bottom line: Most music isn't free. If you use another artist's music without permission or proper licensing, you risk video removal and legal action. In order to avoid copyright infringement, you'll need to find royalty free tunes or pay a composer to create an original score. Royalty free songs aren't free to use; they're quality songs available for a single flat fee. This means you don't have to worry about paying additional licensing fees or royalties in the future. YouTube, Pond5, and PremiumBeat are all great sites to find royalty free music.
Now come the official steps: booking talent, scheduling timelines, hiring staff, purchasing equipment and props, and more. This can get hectic if you’re handling it all on your own. You’ll need a point of contact for all your actors, production assistants, even licenses if you’re filming in certain public spaces, so it might help to bring in an agency at this step to handle all these technical details. 

Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. From Q3 of 2013, mobile video views have grown more than 233 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.

Owned distribution is always a must, though, since you own and have complete control over these channels. There’s the lowest barrier to entry here and they also have the most opportunity due to how many different options for distribution you have. If one form of owned doesn’t work, another surely will. And, if your goal is to capture leads, using your owned channels is especially crucial.


There are a lot of fantastic points in this article. Video is absolutely the way to go because of just how engaging it is with customers. But when dealing with mobile there are a couple things that you need to make sure you are doing. You need to capture their attention early since attention span on mobile (especially on apps like Facebook) is pretty low. Design the video for sound-off viewing with things like subtitles. Have a clear call to action at the end of your video. The last thing is to plan for vertical viewing since “people are 67% more likely to watch the full length of square videos than they are to watch horizontal ones.” (source: https://sundaysky.com/blog/5-mobile-video-best-practices/ )
White balance tells your camera the color temperature of the environment you're shooting in. Different types of light have different colors. For example, incandescent bulbs (like what many people put in a lamp) have a very warm color. The fluorescent lights (if you're reading this in an office, look up) are a little bit cooler. Daylight is cooler yet. Before you begin shooting, you have to adjust your camera's white balance according to your setup.

Ok, I have had two bad experiences with Neil Patel and his companies. I will explain each of them in detail so you can be certain of how pathetic and depraved Neil Patel’s businesses are. My first experience was with Neil Patel Digital, his internet marketing agency. My second experience is actually indirect. My sister had bought one of his courses and realized how pathetic Neil Patel’s courses are.

Explainer videos are videosExtended ArticleWhat Is an Explainer Video? Here's Everything You Need to KnowIf you find yourself researching a new product you recently heard about, you’re in luck - there’s probably a video for that. Most companies… Read More that teach your audience more about your company, brand, product, or service. Like social content videos, almost any video can be an explainer video, the only requirement is a focus on how your company solves a particular problem.
In recent years, videos have been making inroads in digital marketing, emerging as a powerful promotional tool for businesses to promote their wares in an exciting and engaging way. Though when it comes to video marketing, there’s some pretty definitive ‘rules’ businesses should stick to in order to get their videos right. Get them wrong and marketing videos can be more hindering to a company than profiting.
Your first opportunity to delight comes directly after the purchase. Consider sending a thank you video to welcome them into the community or an on-boarding video to get them rolling with their new purchase. Then, build out a library of educational courses or product training videos to cater to consumers who prefer self-service or simply want to expand their expertise.

Now come the official steps: booking talent, scheduling timelines, hiring staff, purchasing equipment and props, and more. This can get hectic if you’re handling it all on your own. You’ll need a point of contact for all your actors, production assistants, even licenses if you’re filming in certain public spaces, so it might help to bring in an agency at this step to handle all these technical details.
Whether you’re new to video marketing or exploring new ways of using video for marketing, in our video guide you will find everything you need to create the best video marketing strategy for your business: from setting objectives and developing a message that will resonate with your ideal client, to understanding how to create different types of videos — for events, tutorials, Instagram, etc. — and measuring the success of your video marketing approach.
Bring movie magic to the entire team with one of our group and company-sized solutions. Custom implementation? No problem. WeVideo has hundreds of whitelabel and tailored solutions across the world. Customers include some of the top universities, nonprofits, film institutions, brand name and media companies and even an entire country's education service provider.
If you’re targeting prospects and hoping to nurture them, you’re hopefully giving them a direct action to take. Measuring the ROI here means simply creating tracking links that will give you this information directly. Increases in your desired action taken should show you your exact lift in revenue. (For instance, if you count an email signup as your conversion, your lift in signups should relate directly to a lift in sales, all other things constant. Plus, you’ll have this user information on file and can then track if or when they convert.) 

When you use online video in your digital marketing strategy, you have the perfect opportunity to enhance your brand’s message and drive your company persona home. Through simple features like design and branding, to more advanced features like voice and content, video marketing is the ideal tool to strengthen your brand identity and make sure that your customers know who you are.
Deciding what story you want your video to tell can be the most fun and the most difficult part. You’ll want to outline the following four elements, which serve as theExtended ArticleHow Thoughtful Video Storytelling Can Give Your Business a Competitive AdvantageWhen you think about storytelling, you probably think about fairy tales and bedtime as a child. But storytelling can be so much more! It’s… Read More basic framework of your story. 

A lifestyle video is any video that appeals directly to your target demographic, helping them visualize how your product or service fits into their way of life. Beautiful visuals, actions shots, and stunning imagery should set the mood and epitomize the lifestyle you want to associate with your product.Client: Savoy (FILA) This means working to create a specific look or style for your video. If your product is modern and sleek, you’ll want a video with sleek, minimal design, plain backgrounds, and modern accessories. If your product serves a young, high-tech demographic, you’ll want your video to showcase tech culture, young, smart actors, and functional utility. Think of your brand aesthetic and make sure your video follows that aesthetic.
If you’re targeting prospects and hoping to nurture them, you’re hopefully giving them a direct action to take. Measuring the ROI here means simply creating tracking links that will give you this information directly. Increases in your desired action taken should show you your exact lift in revenue. (For instance, if you count an email signup as your conversion, your lift in signups should relate directly to a lift in sales, all other things constant. Plus, you’ll have this user information on file and can then track if or when they convert.)

Shooting, editing, and producing videos has previously been a time-consuming and expensive venture that has seemed unattractive to many marketers. However, it’s now easier than ever before! With programs becoming more and more accessible, cheaper, and easier to use, people are finding themselves opening up to the idea of being both behind and in front of the camera.
Publishing your video across all your owned channelsExtended ArticleHow to Distribute Your Video on Owned ChannelsIf you know content is king, you probably know distribution is queen. Creating amazing, engaging video content is difficult, but distributing it can be… Read More is probably the easiest way to distribute your video, and the one method that cannot be ignored. It includes every channel you own, like your website, PDFs, digital documents, email lists, ecommerce pages, apps, and more. These channels are the primary sources of information about your company and brand, so use every single one you can intelligently and with purpose. 

Video marketing has countless benefits, but there’s one in particular we want to focus on: improving SEO. Search engine optimization has become such an invaluable tool for marketers; 64 percent of users use search in their I-want-to-buy moments, and 71 percent visit a retailer website or app when they’re in the decision-making stage. That means it’s crucial for your website to not only rank on search engine results pages (SERPs), but rank high.
With 360° videos, viewers “scroll” around to see content from every angle — as if they were physically standing within the content. This spherical video style allows viewers to experience a location or event, such as exploring Antarctica or meeting a hammerhead shark. Virtual reality (VR) allows viewers to navigate and control their experience. These videos are usually viewed through devices such as Oculus Rift or Google Cardboard.
Your iPhone might do a great job of focusing on the subject when you take photos, but when it comes to video the camera will continue adjusting and re-adjusting as you move around the scene. To solve this problem, lock the exposure before you press record. Hold your finger down on the subject of the video until a yellow box appears with the words “AE/AF Lock”.
Instead, place a laptop below the eye-line of the camera. Break the script into short paragraphs and record it section by section until you capture a great take of each. If you plan in advance when the final video will show b-roll (supplementary footage or screenshots), you can have your talent read those lines directly off the laptop like a voice over.
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