One of the most important aspects of post-production is editing your video footage. Of course, that involves cutting and splicing together your b-roll, interviews, and lifestyle footage to create your story. But it also involves adjusting other visual elements, like white balance, color, and clarity, to accurately represent the story you want to relate. These edits will create the entire look and feel of your video, which highly affects its branding. After all, when you think of an Apple store, you don’t think of dim, romantic lighting, so make sure your color edits reflect your creative vision. 

Testimonial videos are one of the strongest types of videos Extended Article11 Powerful Customer Testimonial Videos Done RightPicture This You’re a small business owner and you’re trying to nurture your leads into becoming customers. You’ve already attracted an audience, engaged them on… Read More you can make; they show past or current satisfied customers talking about their positive experience using your product or service.

About The Author: Blue Corona's Editorial Staff is determined to help you increase your leads and sales, optimize your marketing costs, and differentiate your brand by passing on our tribal knowledge. The team vigilantly stays on top of the latest in digital marketing, bringing you the top insights with expert commentary. Want to see something on our blog you haven't seen yet? Shoot us an email and our marketing team will get to work.
Customer testimonials are usually between 30 seconds and two minutes long and can focus on one happy customer or numerous. These videos are highly versatile, meaning you can publish them almost anywhere. You’ll just want to make sure whoever you film is wholly authentic — a forced or fake-feeling testimonial could be more detrimental to your brand, so take some time to find the perfect person.
Noble DigitalFounder, and award-winning Creative Director Allen Martinez has created successful content campaigns for some of the largest brands on the planet, including: Coca-Cola, In-Bev, Subway, Nestle, AT&T, Quest, Hilton Hotels, Burger King, Univision, Yamaha, Miller Lite, Proctor & Gamble, Heineken, Orbitz, Wrigley’s and has then used those same principals to help scale startups like: Telesign, Plated and Fundrise, BiohmHealth.

The popularity of video also means that more content at the top of the funnel has to be in video format. In B2C it’s almost obvious. But B2B-people are people, too. Video content is more likely to keep the audience in the comfort zone, and they will not engage in system 2 thinking. System 1 autopilot mental state should lead to less critical thinking, less friction, and more conversions.


There is NO support in the QuickSprout University and their “money back guarantee” is extremely shady as there is no one you can contact if you want your money back. The videos’ length is so short that it does not provide value and don’t explain any topic in depth. And the lack of any organization makes it really difficult to navigate through this course. Finally, who the f*ck charges this much money for a course that provides little to no value!


Thanks to its viral nature, simple accessibility and built-in value, video marketing stands out as a smart way to approach content marketing in 2017 and beyond. Video marketing is an incredible way to create content that is personal and has a real impact on your audience. It has an incomparable ability to create emotion driven sales – and sales are always personal on some level. Buyers want to feel good about their choice, and video marketing, when done correctly, is the best way to create this feeling.
As you craft your story, keep in mind the people who will need to approve your video (your manager, your company’s founder, your marketing department, etc.) and the time it takes to implement their feedback. Sudden changes in scripting, messaging, goals, and more can throw your whole production off-kilter. But still, these changes are all too common. Take a look at our creative guide that’ll help you manage creative feedback from everyone on your team.
Did you know that organic engagement is highest on Facebook when posts contain videos? Or that simply including the word “video” in your email’s subject line can increase open rates by 19 percent? One company went as far as to test whether video thumbnails in an email newsletter would increase engagement and they found that it was quite successful. They reported that nearly 41 percent more people engaged with the email if it had a video thumbnail, as opposed to a static image or just text.
Sixty-five percent of business decision-makers visit a marketer’s website after viewing a branded video. It’s clear that quality and relevant video marketing content can dramatically improve your site’s SEO by driving people to your homepage. Additionally, video can enhance your conversion rates: HubSpot reports that 39% of business decision-makers contact a vendor after viewing a branded video.

You or your team can develop the videos themselves. If you plan to develop videos on a regular basis with a low budget, this may be the best option for you. However, if you do this you still want to ensure that the videos maintain a level of quality – even if they’re amateur productions. Spend some time researching how to create great video and consider taking a course that can provide you with additional insights.
Marketing has moved to an omnichannel approach where you now have to use tactics like growth hacking, pay-per-click, SEO, content marketing, social media marketing, and banner ads. The list is never-ending and the more channels you use the better off you’re going to be. Most of these channels are crowded because there are so many online businesses. If you don’t use all of them you just won’t do as well in 2019.
Next, consider your audience and the overall mood for your production. Are you targeting a small audience that will appreciate the newest, underground hip-hop track, or do you need something that will appeal to many demographics? Are you creating a practical product tutorial or an upbeat event recap? Be sure to choose music that enhances the overall tone of your video.
Pixels track everyone who comes to your site, and you can build custom audiences around them. For example, if you post content about how to learn to drive a semi-truck, and you track visitors with pixels, you can then market truck driving certification to people who have already shown an interest in that already because they visited that specific page. And your conversions will skyrocket.
We’ve all heard it – time and time again – video is all the rage right now. And that is especially true of social media. From visual platforms like Instagram who are now embracing video even more than images to the more serious of platforms, like LinkedIn, all social networks are clearly all about videos right now. As a business though, it can seem difficult at first glance to come up – and deliver – a great social media video marketing strategy.
“In a prior paper, we found that emotion plays a big role in which New York Times articles make the most emailed list. But interestingly, we found that while articles evoking more positive emotions were generally more viral, some negative emotions like anxiety and anger actually increased transmission while others like sadness decreased it. In trying to understand why, it seemed like arousal might be a key factor,” says Berger,[3] the Joseph G. Campbell Jr. Assistant Professor of Marketing at the University of Pennsylvania.
Also, make sure you’re using tools like Hellow Bar which encourages email collection. Again, this will help you get more revenue from the users and visitors that you do have. If you don’t do this as the years go on you’re going to get drowned out by the competitors because they’re going to spend more money than you and they’re going to crush you. So focus on conversion optimization even though it’s not sexy and most people don’t like talking about it in marketing. 

The engage stage is the hardest to correlate to cold, hard sales. Because users aren’t necessarily looking to purchase here, they can watch your video, learn some information, and not come back to your website for a long time. Try to implement detailed tracking information to show you big-picture user behavior; drop cookies and retrieve path information for every person who views your video or goes to your site. Then, you can see what percentage of visitors end up buying from you.
About The Author: Blue Corona's Editorial Staff is determined to help you increase your leads and sales, optimize your marketing costs, and differentiate your brand by passing on our tribal knowledge. The team vigilantly stays on top of the latest in digital marketing, bringing you the top insights with expert commentary. Want to see something on our blog you haven't seen yet? Shoot us an email and our marketing team will get to work.
With audio, you want to create a podcast. It’s easy. You can just bust out your phone, create an audio file, upload it to iTunes or Libsyn, and you’re off into the races. Same with video. You don’t actually have to go into a studio like I am and shoot all these fancy videos and pay money. You can just bust out your phone. I would even say most of the times from all the tests we’ve run that the videos that you end up running on your iPhone convert better if you’re selling a product or service. There’s nothing wrong with doing that. Just look at Tai Lopez. He’s known for just busting out his phone and recording videos and it does very well for him.

There is NO support in the QuickSprout University and their “money back guarantee” is extremely shady as there is no one you can contact if you want your money back. The videos’ length is so short that it does not provide value and don’t explain any topic in depth. And the lack of any organization makes it really difficult to navigate through this course. Finally, who the f*ck charges this much money for a course that provides little to no value!


An analytics platform will give you the best overall picture of your important data and where it comes from. The good thing about these platforms are how they’re able to tie all your marketing efforts together — your advertising, your social posts, your referral sources, even audience demographics and more. These simplify tracking efforts and put all your data conveniently in one place. There are tons of analytics tools, but here are our favorites.
Earned distribution, like owned, is free. You have relatively little to lose using it other than time and effort, but unlike owned and paid, the payoff can be drastically more unpredictable. From SEO efforts that boost your search presence, to building relationships with influencers you’ve never met, you never quite know what your ROI will be — it can be enormous or it can fizzle to an end. But don’t skip earned distribution altogether! Take a little more time to think strategically about which earned channels will help you accomplish your video goals. 

Metrics for success differ from goal to goal. We’ve classified some of the essential metrics based on where your ideal viewer falls within the marketing funnel. While tracking every single metric below would be ideal, we know your resources, data platforms, and reporting capabilities might be limited. If you can’t track them all, instead focus on tracking the metrics relevant to your goal.
Animated videosExtended ArticleVideo Animation: How to Engage and Captivate Your AudienceYou might know a little about all the different types of videos there are — welcome videos, how-to videos, brand videos, and more —… Read More have the power to engage and captivate your audience like no other. Animation is an interesting style because it can be used independently of the content in your video; almost any type of video can be made in the style of animation. But animation is especially powerful when it comes to explaining difficult-to-understand concepts or technology.Client: Cargopic It’s also a great for combining with other styles. You can have a lifestyle video that uses animated graphics or animated cutaways, or you can use it entirely on its own. It’s wonderfully versatile and spices up almost any video you create.
Here, your main goal will likely be to attract new customers who are in the first stage of product research. You’ll want to show off not only the beauty of your product, but its utility and necessity. You’ll also want to highlight what makes your product better than the rest — since these new visitors are still doing research, you’ll want to make sure your product video sets you apart from  your competition.
At this point, the consumer is weighing their options and deciding on the purchase. Therefore, the goal of this kind of video is to make your audience visualize themselves using your product or service — and thriving. There's a reason 4X as many customers would rather watch a video about a product than read about it. Videos are able to display functionality and leverage emotions in ways a product description never could.

Video advertising is becoming more and more affordable and widespread. Video adoption grows partly because advances in technology but also because it’s easy to spread across the globe. Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.
The trick? Find the right influencer in your niche so that you're targeting the right audience. It's not just about spreading your message. It's about spreading your message to the right consumer base. If you can do that properly, then you can likely reach a sizable audience for not much money invested when you think about the potential profit it can return.
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