Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website FixWillPower.com. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.
Shocked? Well, everyone in the internet community was shocked as well. He ran this advert on a large scale and it was promoted like his every other ad campaign. The issue with this advertisement is completely obvious, he isn’t just saying that sex sells, but he is also implying that the girl in the advertisement is so helpless and slutty that if Neil wouldn’t have hired her, she would be posing naked for magazines. This is pure sexism and an insult to all the women. I think this advert perfectly showcases Patel’s real mentality towards women.
Don’t neglect your website when it comes to publishing your video. Use it on any page that’s relevant. If you’ve got a product video, for instance, you’ll want to embed the video on your homepage, as well as your product or ecommerce pages. If you publish a blog post about your product, include the video! If you’ve got an FAQ page with questions about your product, include the video there, too!
In a 2011 study published in Psychological Science, a journal of the Association for Psychological Science, Jonah Berger found that subjects the sharing of stories or information may be driven in part by arousal. When people are physiologically aroused, whether due to emotional stimuli or otherwise, the autonomic nervous is activated, which then boosts social transmission. Simply put, evoking certain emotions can help increase the chance a message is shared.
Why would they want to rank content that’s two years old when they can rank something that’s less than one week old? When it comes to content marketing in 2019 you need to make sure that your content is also being up-to-date. If you don’t update your old content you’re not going to get as much love as people who are continuing to put out new fresh content.
Hi, thanks for a great blog. In our office we have a debate going on about whether all of this video hype that we’re experiencing from basically everywhere today is really just, well, a hype.. In line with more and more companies using video marketing, text as we know it might fade out, pictures as we know them might fade out, but if everybody starts using video, what will then happen? Today, video is commonly seen as a way to stand out and capture users’ attention, but what if every brand start publishing video solely? Will we still want to see as much video? Will we need to capture the viewers’ attention in 2 seconds instead of 10? What do you think it requires for companies to succeed with videos and stay on top if everybody else is doing the same?
Now that you've attracted video viewers and website visitors, the next step is to convert these visitors into leads. With most inbound marketing content, this means collecting some sort of contact information via a form. Video can aid this process by visualizing a solution to the buyer's problem, whether that's before the form on a landing page or as the offer itself. Overall, the goal of this kind of video is to educate and excite.
Also, make sure you’re using tools like Hellow Bar which encourages email collection. Again, this will help you get more revenue from the users and visitors that you do have. If you don’t do this as the years go on you’re going to get drowned out by the competitors because they’re going to spend more money than you and they’re going to crush you. So focus on conversion optimization even though it’s not sexy and most people don’t like talking about it in marketing.
Whether you’re looking for more impressions, more views, increased conversion rates, increased engagement, better rankings, better brand awareness, recognition, and recall—or you just want your online viewers to get to know your company from a different perspective—getting video marketing services from a reputable video marketing agency is a smart bet.
The second tip I have for you is don’t regurgitate the same information over and over again. People are tired of reading 12 SEO Tips That Will Double Your Traffic. You can Google it. There are probably different variations of that number but there are probably hundreds of articles on that subject. Write something new and fresh that hasn’t been seen before and you’re more likely to get traffic rankings and even social shares.
Thanks to its viral nature, simple accessibility and built-in value, video marketing stands out as a smart way to approach content marketing in 2017 and beyond. Video marketing is an incredible way to create content that is personal and has a real impact on your audience. It has an incomparable ability to create emotion driven sales – and sales are always personal on some level. Buyers want to feel good about their choice, and video marketing, when done correctly, is the best way to create this feeling.
Within your channel itself, you can also organize videos into playlists, making it easy for your audience to search within your content. As a social platform, viewers can engage with your videos by liking and commenting on them, providing you another chance to interact with your audience. YouTube also offers a variety of advertising options for more sophisticated targeting.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Metrics for success differ from goal to goal. We’ve classified some of the essential metrics based on where your ideal viewer falls within the marketing funnel. While tracking every single metric below would be ideal, we know your resources, data platforms, and reporting capabilities might be limited. If you can’t track them all, instead focus on tracking the metrics relevant to your goal.
All of these questions can help determine what type of video you should make and where you should post it. For example, if your target audience is not familiar with your company, you probably want to make a video that focuses on brand awareness before producing an in-depth, product video. You'll also want to host your video on a site that already has a large reach, like YouTube.
Picking the right video type is crucial to your video’s success, but so is picking the right video style. Style is a broader term that relates to your video’s tone and messaging. It affects how your actual story is told — are you using actors? Graphics? Dialogue? Specific locations? Together, these elements create your video’s style. Pick the right style and you’ll draw in the audience that’s most likely to convert.
Owned distribution is always a must, though, since you own and have complete control over these channels. There’s the lowest barrier to entry here and they also have the most opportunity due to how many different options for distribution you have. If one form of owned doesn’t work, another surely will. And, if your goal is to capture leads, using your owned channels is especially crucial.
There are endless platforms for video marketing. YouTube, broadcast television, video boards and street marketing, you name it. The possibilities are endless. With a smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way.
Extras are unique to your needs — you might benefit from behind-the-scenes footage, a quick photo session, or certain types of b-roll. Get it done! Any content you can create on set during production will only benefit you. It can add more long term value to your clients and give you more content to post. If you work with an agency, ask them what they can do. You might even ask for raw video footage so you can continue editing and repackaging your video for future use. Think about your needs and see what you can do!
Today, YouTube is the second largest search engine in the world behind Google. Whenever someone wants to learn something visually, they head there. You've likely done it yourself countless times. So just ask yourself what you could teach in your business that would help consumers solve some pain point? What got you into business in the first place?
Social video marketing is also distinct from viral marketing which is more closely aligned with the self-replicating nature of both “memorable and sufficiently” interesting content. In contrast to viral video where success is typically measured solely on the pass-along rate or the number of impressions, social video hinges upon leveraging a deeper more contextual relationship between sharer and recipient.