It never hurts to review your past strategies before the new year. As you review all your marketing efforts and make plans for 2019, you can keep this list in mind! It’s going to be important to avoid these video marketing mistakes to stay ahead of your competition. If you’re planning to start video marketing this upcoming year, this will help give you ideas and steer you away from common errors.
Sending video in email is still a tricky business even though marketers have been trying since the late 1990s. In this post, we’re going to go over some of the ways to get around the difficult issues with sending video in email. It seems fairly obvious that video email marketing will be more common in the future – so we might as well get used to it now!
Creating strong video content for your business is a good way to reach a variety of markets and engage your audience. As the founder of a company that produces video content for some larger-than-life brands (ranging from RedBull to Coca-Cola), I can tell you that video is a very effective marketing tool when done well. However, more often than not, the videos I see startups and small businesses producing are done so poorly that they often end up doing more harm than good.
There are endless platforms for video marketing. YouTube, broadcast television, video boards and street marketing, you name it. The possibilities are endless. With a smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way.
Enterprises turn to NGDATA’s Intelligent Engagement Platform to uncover emerging opportunities in customer data and for the orchestration of hyper-relevant experiences. Through an intuitive UI, Marketers & business users gain unprecedented access to internal & external data and an AI-powered suite of capabilities to analyze, predict, and orchestrate dynamic 1:1 experiences across millions of customers in real-time. Enabling brands to deliver experiences as unique as the people who receive them, at the time and place they matter most.
We recently published an infographic on how powerful video will become. But the future has already arrived. This has been a full-on video revolution year for marketers. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.
Getting started shouldn't be daunting. Generally, you'll know right away whether you like a user interface (UI) or not, and most of the contenders we reviewed offer free trials so you can poke around before dropping any cash. Luckily, most of these services have modern-looking graphics and uncluttered layouts. These are not the complex business software UIs of yesterday. Be careful, though, as some free trials require a credit card. This means you need to be sure to cancel your trial before you're billed if you're not happy with the service.
Each of those tactics requires different tools when it comes to ceation of the source email, dissemination to specific recipients, and integration with other back-end systems, notably the accounting system, the customer relationship management (CRM) system, and possibly even the inventory management system. You can manage your contacts by simply keeping a list of names and email addresses, or you can create a complex database full of subscribers segmented by demographic slices and engagement levels. Which method you choose really just depends on how much of your budget you're willing to allocate towards the email marketing software that can give your company the features it needs.
Reading your article, I’m amazed at the statistics you mentioned. I didn’t realize the impact a single video could have on a business. Marketing will always bring more traffic to your site but having videos does even more so. It’s impressive that when seeing a video of a product, 74% of those people will buy what they watched. I’ll be sure to tell me friends with business about this article so they can boost their customer viewings!
Hi, thanks for a great blog. In our office we have a debate going on about whether all of this video hype that we’re experiencing from basically everywhere today is really just, well, a hype.. In line with more and more companies using video marketing, text as we know it might fade out, pictures as we know them might fade out, but if everybody starts using video, what will then happen? Today, video is commonly seen as a way to stand out and capture users’ attention, but what if every brand start publishing video solely? Will we still want to see as much video? Will we need to capture the viewers’ attention in 2 seconds instead of 10? What do you think it requires for companies to succeed with videos and stay on top if everybody else is doing the same?
Whether you already have a list of subscribers or are starting from scratch, email marketing services can help. All of the services we cover let you add contacts manually using copy and paste or by uploading CSV or Microsoft Excel files. Some integrate with third-party software enabling you to import Gmail and other webmail contacts, Salesforce.com and other CRM data, or other software where you might have contacts stored. Depending on the size and location of your list, third-party integration could be key. Verify whether you can export contacts as well (and how easy it is to do so) should you leave the service. Managing users who unsubscribe should also be easy so you're not accidentally contacting anyone who has opted out of your newsletters.
So put aside the idea that email marketing is as outdated as a fax machine, and see what adding some movement to your emails might do. Even if you don’t have extensive resources, the two lighter-weight alternatives to videos are easy to implement. Every email marketer needs to know about what’s possible now. Maybe a few of you will be inspired enough to try just one animated gif.
Yes. Experian has reported that 72% of their clients who have used animated Gif’s or cinemagraphs in emails see higher transaction-to-click rates. And last year Dell saw a 109% lift in revenue when it tested an animated gif campaign. Nobody stats are as good as Helzberg Diamonds when it comes to animated gifs. They paired up this technique with personalization and saw a 288% lift. This particular email has become the gold standard (ahem) of what’s possible:
If you can explain a new feature with an animated gif, you could send them in customer support emails to explain how to solve customers’ most common problems. Some SAAS companies actually give all their customer service people access to the screen capture app Jing. When a customer has a problem, the customer service people just make a 1-2 minute video explaining how to do what the customer wants. They send the video. This saves writing long explanations, and is more helpful to the customers.