He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Will you publish a miniseries about wine-making as you start your own micro-vineyard on YouTube? Users publish over 300 hours of video content hourly on the platform — often hailed as the granddaddy of video platforms. However, Facebook is on the rise with its video streaming. Remember that 49 percent of consumers connect with video streaming on Facebook.
The most underutilized space on YouTube is the description below the video where you can describe your service and put in your URL that can be clicked through. Add a call to action at the end of the video; for example, “If you liked this video, please click through my link below to find more information.” This is a great way to increase engagement. Also add the Annotations feature from YouTube to create links in the videos. This is very powerful.
This training created by wizards Phil Ebiner and Michael Moyer has been attended by close to 60,000 people at last count and the attendees have some great things to say about the program. In this 6 hour class, you will learn to make your brand grow, get more views, increase your subscriber base, understand how to make high quality videos and do much more.

In fact, the biggest challenges of video marketing in 2017 are strategic: How to build a solid and effective video marketing strategy, how to create content that people want to consume, and how to create engaging videos that get shared. Additionally, video content marketers need to have a solid understanding of metrics, and how they indicate a video’s success and areas for improvement.
Yes, you read that title correctly. That out of their minds, slightly alcoholic team over at Epic Meal Time were the first to teach me about YouTube marketing. As with all successful YouTube channels, they had to build their own channel themselves. There was no network backing them or an executive producer coming on board to show them the ropes. There wasn’t even anyone with any real experience!
To learn more about how video marketing can help convert customers and increase engagement with your brand, check out the infographic below from Vidyard (and for even more information, check out its Video in Business Benchmark Report). It breaks down 16 compelling video marketing statistics in the context of viewing platforms, distribution channels, business video consumption habits, and more.
Thanks for referencing some of work here Liis. Like everything online, though, you need to be strategic in promoting your video. The content, messaging, and the promotion channels all contribute to the success or failure of your video marketing strategy.We wrote an interesting article here based on a related subjec, hope you like it ! https://thevideoanimationcompany.com/marketing/what-is-an-explainer-video-and-do-you-really-need-one 

Every WeVideo account, including free accounts, features a remarkable suite of creative features including Picture-in-Picture and the ability to use your own music, all at no charge. When you upgrade to a premium plan, you gain significantly more publishing time and cloud storage, support for higher resolution video, as well as access to a huge list of additional features such as green screen, slow motion controls, broadcast-quality motion titles, screen recording, and an expanded library of license-free music. More details are available here.
Today, one of the biggest trends driving the digital marketing world is responsive design. When a company’s content doesn’t perform well on a given device or browser system, the business behind it loses traffic and suffers decreased conversions as a result. Fortunately, video content is fit for consumption on all devices, ranging from computers to mobile phones. This expands video’s reach and makes it more user-friendly and consumer-focused.
To learn more about how video marketing can help convert customers and increase engagement with your brand, check out the infographic below from Vidyard (and for even more information, check out its Video in Business Benchmark Report). It breaks down 16 compelling video marketing statistics in the context of viewing platforms, distribution channels, business video consumption habits, and more.

Yes, you read that title correctly. That out of their minds, slightly alcoholic team over at Epic Meal Time were the first to teach me about YouTube marketing. As with all successful YouTube channels, they had to build their own channel themselves. There was no network backing them or an executive producer coming on board to show them the ropes. There wasn’t even anyone with any real experience!
The tool is quite easy to use; you start by picking one of the templates or animation styles (unless you want to start from scratch) and then it’s all about customizing it to deliver the message you want delivered: add characters to your animation from the list of available characters, play around with their clothing and the actions they’re taking and add all kinds of other animated elements.
So put aside the idea that email marketing is as outdated as a fax machine, and see what adding some movement to your emails might do. Even if you don’t have extensive resources, the two lighter-weight alternatives to videos are easy to implement. Every email marketer needs to know about what’s possible now. Maybe a few of you will be inspired enough to try just one animated gif.
We recently published an infographic on how powerful video will become. But the future has already arrived. This has been a full-on video revolution year for marketers. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.

The best part about this Bestselling Program hands down is the fact that it is two courses wrapped in one. Not only do you learn the digital marketing part of video, but also get to learn how to produce a video yourself. Good Video Production is the key to Good Video Marketing. Through this program, you will learn about the online video landscape, details of pre-production, shooting and editing a professional video, how to get your videos viewed, ranked, clicked on and shared and finally, how to measure your results and your successes. A rare find, this one should be on top of your priority list.


Currently, the online market is buzzing excitedly about upbeat trends in video email marketing that is drawing a lot of attention from viewers as well as marketers. For better email marketing results, salespeople should study the web analytics and user engagement behavior affected by video email marketing. And, if you follow the points discussed in this post, you definitely can plan things well for your business.
The best part about this Bestselling Program hands down is the fact that it is two courses wrapped in one. Not only do you learn the digital marketing part of video, but also get to learn how to produce a video yourself. Good Video Production is the key to Good Video Marketing. Through this program, you will learn about the online video landscape, details of pre-production, shooting and editing a professional video, how to get your videos viewed, ranked, clicked on and shared and finally, how to measure your results and your successes. A rare find, this one should be on top of your priority list.
Many consultants are getting conversion rates of 20% or higher by sending completely customized, highly crafted cold emails to just the right prospect. While copy is always the safe choice, a personal, videotaped message (even if it was sent as a static image that lead to the landing page with the actual video), might be just the thing to break through an executive’s filter and to really get their attention.
In this YouTube Course, you will explore how to replicate your customer experience online and build your community. Along with this, you will learn how to chalk out videos based on your brand and business. As planning the content is a crucial part of the complete process, therefore, there are specific lectures focusing on planning along with short samples for better understanding. Last but not the least you will learn to be yourself and become comfortable in front of the camera.
However, in a social media context, video marketers must remember that people share emotions, not facts. 76% of users say they would share a branded video with their friends if it was entertaining. So create fun entertaining videos to encourage social shares. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.
Sometimes businesses get so caught up in producing riveting content that they forget to prioritize branding. Sure, you need viewers to enjoy your videos, but they still need to understand the connection between the content and your company. If they don’t see the connection between the topic and your product – or, even worse, aren’t clear on who made the video – then their interest will fizzle out.
It never hurts to review your past strategies before the new year. As you review all your marketing efforts and make plans for 2019, you can keep this list in mind! It’s going to be important to avoid these video marketing mistakes to stay ahead of your competition. If you’re planning to start video marketing this upcoming year, this will help give you ideas and steer you away from common errors.

The company I work for really wants to make some videos that we can play for commercials or at the office. We have never made a video before, and were wondering what we should do. That is a good idea to make sure we tell a story with our videos. It would be good to make sure we appeal to our customer’s needs through stories. Thank you for all the tips!
On the surface, the how of video marketing is pretty simple: Your brand creates videos that, in some way or another, promote your company, drive sales, raise awareness of your products or services, or engage your customers. In practice, it’s a little more complicated. Like many of your marketing efforts, video marketing is data driven, so you’ll want to monitor various metrics and track customer engagement.
Video marketing is the growing trend. This is completely true. But, is it really effective? Of course. A company named Mint, garnered a lot of attention (approximately 700k YouTube views), and boost in sales using an incredible explainer video “Personal Finance Management With Mint – The Best Free Way to Manage Your Money”. Their video did not provide the advantage of their services, instead they beautifully explained the need of their services in a customer’s life. This is a perfect example of showing how a simple 1 or 2 minute video can change a customer’s perspective towards your brand. Your business can use similar ideas and provide value using an incredible explainer videos created by professionals such as FWA MARKETING, and gain a lot of traffic as well as profits.
Yes. Experian has reported that 72% of their clients who have used animated Gif’s or cinemagraphs in emails see higher transaction-to-click rates. And last year Dell saw a 109% lift in revenue when it tested an animated gif campaign. Nobody stats are as good as Helzberg Diamonds when it comes to animated gifs. They paired up this technique with personalization and saw a 288% lift. This particular email has become the gold standard (ahem) of what’s possible:
In recent years, videos have been making inroads in digital marketing, emerging as a powerful promotional tool for businesses to promote their wares in an exciting and engaging way. Though when it comes to video marketing, there’s some pretty definitive ‘rules’ businesses should stick to in order to get their videos right. Get them wrong and marketing videos can be more hindering to a company than profiting.
If you want to make your animated gifs even smaller, run the individual frames through a tool like Jpegmini. If you use a minimizer like that first (in addition to saving for web in Photoshop, too, of course) it’s often possible to cut the size of an animated gifs down to one third of its original size. That can make the difference between having animated gifs be a viable or unrealistic technique.
Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. From Q3 of 2013, mobile video views have grown more than 233 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.
When you are done editing your video, the next step is to “publish—our way of saying combine all the elements of your movie into a final MP4 file—at the resolution you want, so that you can share it anywhere. Publish time is the duration of your published videos. Look to the plan comparison chart on total available publish time per plan. For example, 1 hour per month will allow you to publish 20 videos that are each three minutes long, 12 videos that are each five minutes long, or any other combination that adds up to your total available publish time. Publish time is not affected by the amount of time you can spend working in the editor and/or the duration of your media assets. More information is available here.
Also, even if HTML5 videos can be viewed by more and more email users, there’s still going to be a significant group of users who can’t view embedded videos. Hopefully in a few years this group will be less than 10% for users, but we have to do our email marketing with the technology we have now. Because of that, we need to create an alternative for everyone who can’t see the videos. Fortunately, there's a great alternative to embedded videos. It's been widely tested, too.

On the surface, the how of video marketing is pretty simple: Your brand creates videos that, in some way or another, promote your company, drive sales, raise awareness of your products or services, or engage your customers. In practice, it’s a little more complicated. Like many of your marketing efforts, video marketing is data driven, so you’ll want to monitor various metrics and track customer engagement.
Beyond optimization of the video itself, video content is a key component that can be used to support other on-page optimization efforts. For example, you can use video content to provide a second option for consuming content on a page. This is a smart method for increasing user time on a page, which has a direct correlation to the ranking of your content.
There are a lot of fantastic points in this article. Video is absolutely the way to go because of just how engaging it is with customers. But when dealing with mobile there are a couple things that you need to make sure you are doing. You need to capture their attention early since attention span on mobile (especially on apps like Facebook) is pretty low. Design the video for sound-off viewing with things like subtitles. Have a clear call to action at the end of your video. The last thing is to plan for vertical viewing since “people are 67% more likely to watch the full length of square videos than they are to watch horizontal ones.” (source: https://sundaysky.com/blog/5-mobile-video-best-practices/ )
Sixty-five percent of business decision-makers visit a marketer’s website after viewing a branded video. It’s clear that quality and relevant video marketing content can dramatically improve your site’s SEO by driving people to your homepage. Additionally, video can enhance your conversion rates: HubSpot reports that 39% of business decision-makers contact a vendor after viewing a branded video.
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