On the surface, the how of video marketing is pretty simple: Your brand creates videos that, in some way or another, promote your company, drive sales, raise awareness of your products or services, or engage your customers. In practice, it’s a little more complicated. Like many of your marketing efforts, video marketing is data driven, so you’ll want to monitor various metrics and track customer engagement.
visual marketing like infographics and videos are becoming more and more useful and can easily help your brand’s growth. When creating videos to promote your business, consider videos like testimonials, success stories, service or product presentations, reviews, videos for email marketing, and many more. We provide video marketing services to promote your business. For more information visit our website.
Thanks for referencing some of work here Liis. Like everything online, though, you need to be strategic in promoting your video. The content, messaging, and the promotion channels all contribute to the success or failure of your video marketing strategy.We wrote an interesting article here based on a related subjec, hope you like it ! https://thevideoanimationcompany.com/marketing/what-is-an-explainer-video-and-do-you-really-need-one
When looking into descriptions and titles, utilize YouTube’s auto-suggest results. Begin by searching for a specific keyword/term relevant to your video content and you’ll find the most popular search terms are auto-filled. You’ll see long-tail options which can help you determine what you should incorporate into your title and description or even give you ideas for future videos.

Beyond optimization of the video itself, video content is a key component that can be used to support other on-page optimization efforts. For example, you can use video content to provide a second option for consuming content on a page. This is a smart method for increasing user time on a page, which has a direct correlation to the ranking of your content.
Keep in mind, too, that many email marketers look at that 58% with a bit of skepticism. The real figure for HTML5 capability probably lies somewhere between the 40% Litmus saw when they mailed and the 58% Email Monks is estimating. And, of course, every list is different, so there's going to be a slight shift in any of these guestimates for your particular list.
Creating strong video content for your business is a good way to reach a variety of markets and engage your audience. As the founder of a company that produces video content for some larger-than-life brands (ranging from RedBull to Coca-Cola), I can tell you that video is a very effective marketing tool when done well. However, more often than not, the videos I see startups and small businesses producing are done so poorly that they often end up doing more harm than good. 

As Kirsty Deeble-Rogers of D-R Ads tells us, “People often spend too much time worrying about creating different content for each platform. It’s true that square videos work better on Facebook and portrait videos are better for Instagram but that doesn’t mean each platform needs difference content, just reformat your Facebook posts to work on Instagram, Twitter, etc.”

When looking into descriptions and titles, utilize YouTube’s auto-suggest results. Begin by searching for a specific keyword/term relevant to your video content and you’ll find the most popular search terms are auto-filled. You’ll see long-tail options which can help you determine what you should incorporate into your title and description or even give you ideas for future videos.


So put aside the idea that email marketing is as outdated as a fax machine, and see what adding some movement to your emails might do. Even if you don’t have extensive resources, the two lighter-weight alternatives to videos are easy to implement. Every email marketer needs to know about what’s possible now. Maybe a few of you will be inspired enough to try just one animated gif.

Video marketing is the growing trend. This is completely true. But, is it really effective? Of course. A company named Mint, garnered a lot of attention (approximately 700k YouTube views), and boost in sales using an incredible explainer video “Personal Finance Management With Mint – The Best Free Way to Manage Your Money”. Their video did not provide the advantage of their services, instead they beautifully explained the need of their services in a customer’s life. This is a perfect example of showing how a simple 1 or 2 minute video can change a customer’s perspective towards your brand. Your business can use similar ideas and provide value using an incredible explainer videos created by professionals such as FWA MARKETING, and gain a lot of traffic as well as profits.


Animated gifs are increasingly being classified as videos. Though they are radically stripped down from a true video, it only takes a couple of frames to make an image appear to move. This is one of the tricks to keeping animated gifs both small and engaging – they shouldn’t be much more than six or seven frames. Often three or four frames is the sweet spot. It’s just enough motion to be engaging.
The company I work for really wants to make some videos that we can play for commercials or at the office. We have never made a video before, and were wondering what we should do. That is a good idea to make sure we tell a story with our videos. It would be good to make sure we appeal to our customer’s needs through stories. Thank you for all the tips!

Getting started shouldn't be daunting. Generally, you'll know right away whether you like a user interface (UI) or not, and most of the contenders we reviewed offer free trials so you can poke around before dropping any cash. Luckily, most of these services have modern-looking graphics and uncluttered layouts. These are not the complex business software UIs of yesterday. Be careful, though, as some free trials require a credit card. This means you need to be sure to cancel your trial before you're billed if you're not happy with the service.
Some email marketers have also used "video gifs" as fallbacks for HTML5 videos. Unfortunately, while these will play on most email clients, the images are huge (think megabytes, not kb). The image quality is also fairly low, which is why while a few retailers tried these around 2008/2009, they’re rarely seen now. Other marketers have had some success with embedding YouTube videos in Gmail, but that's not a widely used tactic anymore.
Your viewers and potential customers are very subjective. They will be critical of the quality of your video and equate it to the quality of your business. Sure, anyone can use a smartphone to make a video, but is that how you want people to see your brand? And if you hire outside talent or an agency to produce the video, does the partner you’re working with know about your industry or understand the market? Ask a lot of questions to get the answers you need. After that, it’s time decide if your video partner can produce something that reflects the quality of your company — or part ways.

These classes on video marketing will help you to learn the skills to take the first steps as a vlogger. Learn to write, film and create engaging content for your videos along with tips and advice from the instructors. The lectures have been designed to be concise and time efficient. Along with the basics of vlogging, there are courses that focus on animated storytelling in after effect among the many other techniques covered. By the end of the class, you will be proficient in the foundations of video creation and related skills.
A general video merges tag appears as *|YOUTUBE: [$vid=XXX] |* for YouTube and *|VIMEO: [$vid=XXX] |* for Vimeo. Here, XXX represents the ID placed at the end of the URL of the particular video. For example: Use nS5N08BNvXU in place of XXX for http://www.youtube.com/watch?v=nS5N08BNvXU. So, finally the video merge tag becomes *|YOUTUBE: [$vid= nS5N08BNvXU] |*
This training program is for the ones who don’t just want organic traffic and views for their videos but want to spend some money to reach people across the world in a targeted manner. Advertising your videos can be really impactful when you want to generate lot of revenue and positive ROI from it. This program will help you set up an ad from scratch, optimise it to reach the relevant audience, how to make your paid views also earn you earned views organically and finally how to draw visitors from these videos to your money pages / landing pages where you can generate revenue.
This training created by wizards Phil Ebiner and Michael Moyer has been attended by close to 60,000 people at last count and the attendees have some great things to say about the program. In this 6 hour class, you will learn to make your brand grow, get more views, increase your subscriber base, understand how to make high quality videos and do much more.

Video really is not only the here and now of marketing but also the future. We’re in place where we can see UCG turn into branded content and kill it on social and, maybe, the next step will be more brands creating marketing videos for VR, AR, and the likes. All this shows us is that mastering video is super important, especially for small businesses. So these tips are super helpful for all of us because the more videos we make the better our marketing results and the better our skills. Luckily, for small brands and companies with the smaller budgets, creating video isn’t out of reach. Between live platforms like Facebook Live and YouTube Live and online tools like wistia.com and slide.ly/promo, it’s getting so much easier to create really high quality videos at any budget size. Gone are the days of spending thousands on video campaigns and so are the days of the big brands getting and staying in the spotlight. I don’t know about you, but I’m excited to see what the smaller, indie brands start to do with their small budgets and all these new(ish) video tools–especially after they read articles with great tips like this one.


Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Moovly gives us whopping statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.
Sending video in email is still a tricky business even though marketers have been trying since the late 1990s. In this post, we’re going to go over some of the ways to get around the difficult issues with sending video in email. It seems fairly obvious that video email marketing will be more common in the future – so we might as well get used to it now!

As you are probably aware, Facebook has made a huge push into video recently. There’s a lot of research that shows uploading videos directly to Facebook as posts (instead of embedding YouTube videos in posts) can dramatically improve organic reach of video posts. As a result, smart Facebook marketers are now uploading all their videos to Facebook directly. It’s been working so well that as of October of last year, there were actually more video views on Facebook than on YouTube! You can boost your Facebook engagement simply by doing some cross-channel marketing and reaching out to email subscribers who haven’t seen the cool new videos now available on your Facebook page. And an embedded video, a static image that looks like a video, or an animated gif that’s a montage of different videos are all great ways to get more eyeballs on your Facebook videos.
When you are done editing your video, the next step is to “publish—our way of saying combine all the elements of your movie into a final MP4 file—at the resolution you want, so that you can share it anywhere. Publish time is the duration of your published videos. Look to the plan comparison chart on total available publish time per plan. For example, 1 hour per month will allow you to publish 20 videos that are each three minutes long, 12 videos that are each five minutes long, or any other combination that adds up to your total available publish time. Publish time is not affected by the amount of time you can spend working in the editor and/or the duration of your media assets. More information is available here.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Unfortunately, animated gifs don't work in Outlook. All you'll see of an animated gif in an Outlook client is the first frame of the gif. While that's a significant limitation (especially for B2B marketers, who usually have a larger percentage of Outlook users than B2C marketers), there is a work-around. Just create a first frame that also works as a static image.

To learn more about how video marketing can help convert customers and increase engagement with your brand, check out the infographic below from Vidyard (and for even more information, check out its Video in Business Benchmark Report). It breaks down 16 compelling video marketing statistics in the context of viewing platforms, distribution channels, business video consumption habits, and more.


Reading your article, I’m amazed at the statistics you mentioned. I didn’t realize the impact a single video could have on a business. Marketing will always bring more traffic to your site but having videos does even more so. It’s impressive that when seeing a video of a product, 74% of those people will buy what they watched. I’ll be sure to tell me friends with business about this article so they can boost their customer viewings!
Jide Alufa of Sophiads explains, “Many businesses create videos and launch them giving their audience the barn and the kitchen sink of information on their services which can be overwhelming. During your first videos, it’s important to teach the what, not the how. Here are some questions you can ask yourself to get you started: What is your service? What is it about? What does it do for your customers? What is the end result? What happened to others who used your service?”
For example, if your goal was to boost trust in your business, then you should share videos that provide real value to your audience, such as how-to videos and videos with useful tips, along with video case studies, behind the scenes videos and other similar types of videos that help build trust. Or, if you wanted to boost your social selling, then you’d need to take a different route: more product-related videos showcasing the value of your products or services as well as the benefits they would bring to your target audience.
Video marketing is the growing trend. This is completely true. But, is it really effective? Of course. A company named Mint, garnered a lot of attention (approximately 700k YouTube views), and boost in sales using an incredible explainer video “Personal Finance Management With Mint – The Best Free Way to Manage Your Money”. Their video did not provide the advantage of their services, instead they beautifully explained the need of their services in a customer’s life. This is a perfect example of showing how a simple 1 or 2 minute video can change a customer’s perspective towards your brand. Your business can use similar ideas and provide value using an incredible explainer videos created by professionals such as FWA MARKETING, and gain a lot of traffic as well as profits.
Shoot impromptu, personal videos to spark deeper engagement on your Facebook fan page. Keep the videos short in length (under 90 seconds) and don’t worry about getting it perfect. Usually the first take is just fine! When you look into the lens of the camera and you talk directly to your fans as if you’re in a room with them, this creates more intimacy and connection and builds better relationships with your fans.
Currently, the online market is buzzing excitedly about upbeat trends in video email marketing that is drawing a lot of attention from viewers as well as marketers. For better email marketing results, salespeople should study the web analytics and user engagement behavior affected by video email marketing. And, if you follow the points discussed in this post, you definitely can plan things well for your business. 

Pam Neely has been marketing online for 15 years. She's a serial entrepreneur and an avid email and content marketing enthusiast with a background in publishing and journalism, including a New York Press Award. Her book "50 Ways to Build Your Email Marketing List" is available on Amazon.com. Pam holds a Master's Degree in Direct and Interactive Marketing from New York University. Follow her on Twitter @pamellaneely.
Use good video recording equipment to get excellent results. Go for a good selection from DSLR, which is known for good image quality, speed, quality optics and manual controls. Apart from this, you can also use video recording apps which can also help you shoot excellent video. For example, Camera Plus Pro helps in advanced video recording on any iOS device, along with other features like video filters, zooming and pause support. The hi-definition 8mm vintage camera gives your video a retro style.
Not all corporate videos need to be serious. On the contrary, some humour can work well in generating more interest in your video. Vidyard gives an example of a humorous marketing video that proved hugely successful — a parody by cloud invoicing provider Taulia of the award-winning commercial series ‘Get Rid of Cable’ by Direct TV. As Vidyard writes:
On a more basic level, AI improves email marketing mechanics such as A/B testing and smarter audience segmentation. This can have immediate benefits in terms of optimizing your marketing strategies for different customers and sending the right content to the right people. On a more advanced note, AI can actually optimize email content for specific audiences and product campaigns. Additionally, it can help with personalizing email content right down to the individual customer level, depending on how much information you can feed it from your CRM and sales systems. Strong stuff, which means determining exactly how a potential email marketing service has implemented AI should be a key criteria for most marketers before purchasing.
Search engines can’t digest every word of your video like the human ear, but that doesn’t mean you can’t optimize your video for search engines. Whether you’re deciding on the name of your video or the description, think about what search terms you want to get found under; what people would be searching for when they come across this particular video - just as you would when writing a blog article 

The best part about this Bestselling Program hands down is the fact that it is two courses wrapped in one. Not only do you learn the digital marketing part of video, but also get to learn how to produce a video yourself. Good Video Production is the key to Good Video Marketing. Through this program, you will learn about the online video landscape, details of pre-production, shooting and editing a professional video, how to get your videos viewed, ranked, clicked on and shared and finally, how to measure your results and your successes. A rare find, this one should be on top of your priority list. 

We recently published an infographic on how powerful video will become. But the future has already arrived. This has been a full-on video revolution year for marketers. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.

Poor audio can also be a quick turn-off for viewers. Be mindful when choosing where to record, making sure to pick a space without chatty employees or loud ambient noises. Lastly, consider investing in a microphone. You want to make sure your camera is picking up a clear and audible recording, but if you aren’t using a microphone it could be more difficult. 
visual marketing like infographics and videos are becoming more and more useful and can easily help your brand’s growth. When creating videos to promote your business, consider videos like testimonials, success stories, service or product presentations, reviews, videos for email marketing, and many more. We provide video marketing services to promote your business. For more information visit our website.

2. The content quality is very important, but the production quality is not that important. Production quality and technical aspects have to be OK but not world class. Better production quality is correlated with more trust, but it can’t make up for the lack of substance. So, Facebook Live videos, webinar recordings, and other video material with good enough production quality will work as long as the content itself is engaging.
There are endless platforms for video marketing. YouTube, broadcast television, video boards and street marketing, you name it. The possibilities are endless. With a smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way. 
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