Pam Neely has been marketing online for 15 years. She's a serial entrepreneur and an avid email and content marketing enthusiast with a background in publishing and journalism, including a New York Press Award. Her book "50 Ways to Build Your Email Marketing List" is available on Amazon.com. Pam holds a Master's Degree in Direct and Interactive Marketing from New York University. Follow her on Twitter @pamellaneely.
A little like how we are unlikely to click on an email if we’re not inspired by the subject line, an incredible one fifth of viewers click off a video within 10 seconds if they’re not interested in what they see. With this in mind, the introduction of the video is vitally important and should be made inspiring, entertaining and informative, to hook the viewer and encourage them to view the whole of the video.
We’ve all heard it – time and time again – video is all the rage right now. And that is especially true of social media. From visual platforms like Instagram who are now embracing video even more than images to the more serious of platforms, like LinkedIn, all social networks are clearly all about videos right now. As a business though, it can seem difficult at first glance to come up – and deliver – a great social media video marketing strategy.
As a growing business, you may also be looking for a CRM solution, and you'll find that the more advanced email marketing services have begun to crossover into CRM. It makes sense: Both types of software deal with managing and communicating with customers. A handful of these services are one-stop shops, either offering both email marketing and CRM out of the box or as add-on services.
2. The content quality is very important, but the production quality is not that important. Production quality and technical aspects have to be OK but not world class. Better production quality is correlated with more trust, but it can’t make up for the lack of substance. So, Facebook Live videos, webinar recordings, and other video material with good enough production quality will work as long as the content itself is engaging.
One mistake we see people making is only posting video content to one channel. Are you making killer videos and then only posting them to YouTube? That is a waste of content! Reformat or edit and post your videos to every social platform that lets you post video. Even LinkedIn updated their platform in 2018, allowing people and businesses to post video in their feed. Don’t waste all the social media opportunities and “free real estate”.
Bring movie magic to the entire team with one of our group and company-sized solutions. Custom implementation? No problem. WeVideo has hundreds of whitelabel and tailored solutions across the world. Customers include some of the top universities, nonprofits, film institutions, brand name and media companies and even an entire country's education service provider.
In fact, the biggest challenges of video marketing in 2017 are strategic: How to build a solid and effective video marketing strategy, how to create content that people want to consume, and how to create engaging videos that get shared. Additionally, video content marketers need to have a solid understanding of metrics, and how they indicate a video’s success and areas for improvement.
As you are probably aware, Facebook has made a huge push into video recently. There’s a lot of research that shows uploading videos directly to Facebook as posts (instead of embedding YouTube videos in posts) can dramatically improve organic reach of video posts. As a result, smart Facebook marketers are now uploading all their videos to Facebook directly. It’s been working so well that as of October of last year, there were actually more video views on Facebook than on YouTube! You can boost your Facebook engagement simply by doing some cross-channel marketing and reaching out to email subscribers who haven’t seen the cool new videos now available on your Facebook page. And an embedded video, a static image that looks like a video, or an animated gif that’s a montage of different videos are all great ways to get more eyeballs on your Facebook videos.
Use Wildcard * search: It prompts the search engine to insert any words in place for it. It may trigger quite unexpected results, help you to brainstorm and even change the initial focus of your research. For example, “how to * hair” will find “How to cut your hair,” “How to curl your hair,” “How to: Avocado Hair Mask Tutorial” and many other interesting tutorials.
Free accounts are limited to five minutes of published video time a month and 1 GB of cloud storage and 480p resolution. All users of paid WeVideo accounts enjoy the ability to publish videos without the WeVideo watermark or bumper, access to a much larger music library, better resolutions and advanced editing features like screen recording and green screen.
The best part about this Bestselling Program hands down is the fact that it is two courses wrapped in one. Not only do you learn the digital marketing part of video, but also get to learn how to produce a video yourself. Good Video Production is the key to Good Video Marketing. Through this program, you will learn about the online video landscape, details of pre-production, shooting and editing a professional video, how to get your videos viewed, ranked, clicked on and shared and finally, how to measure your results and your successes. A rare find, this one should be on top of your priority list.
On the surface, the how of video marketing is pretty simple: Your brand creates videos that, in some way or another, promote your company, drive sales, raise awareness of your products or services, or engage your customers. In practice, it’s a little more complicated. Like many of your marketing efforts, video marketing is data driven, so you’ll want to monitor various metrics and track customer engagement.