The most underutilized space on YouTube is the description below the video where you can describe your service and put in your URL that can be clicked through. Add a call to action at the end of the video; for example, “If you liked this video, please click through my link below to find more information.” This is a great way to increase engagement. Also add the Annotations feature from YouTube to create links in the videos. This is very powerful.
Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website FixWillPower.com. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.
Every WeVideo account, including free accounts, features a remarkable suite of creative features including Picture-in-Picture and the ability to use your own music, all at no charge. When you upgrade to a premium plan, you gain significantly more publishing time and cloud storage, support for higher resolution video, as well as access to a huge list of additional features such as green screen, slow motion controls, broadcast-quality motion titles, screen recording, and an expanded library of license-free music. More details are available here.
By creating information-dense, accessible, easy-to-interact-with video content, brands can develop a substantial online following and promote customer recall. For an example of a company that’s done this particularly well, consider Headspace, a meditation app that became a $250 million business. The app offers multiple levels of meditation, employing gamification to increase engagement. Users must complete and master each meditation level before advancing. Most sessions are in video format, beautifully crafted with illustrations and layouts true to the brand. It is elegant, consistent and engaging, heavily relying on video.
Similar to how all blog posts and content should have a call to action at the end, which invites the reader to take further action, such as signing up to a newsletter, or visiting a website, so too should a marketing video. Ask yourself, what do you want viewers to do when they’ve watched the video and then encourage them to do so without being overtly salesy.
A little like how we are unlikely to click on an email if we’re not inspired by the subject line, an incredible one fifth of viewers click off a video within 10 seconds if they’re not interested in what they see. With this in mind, the introduction of the video is vitally important and should be made inspiring, entertaining and informative, to hook the viewer and encourage them to view the whole of the video.

Currently, the online market is buzzing excitedly about upbeat trends in video email marketing that is drawing a lot of attention from viewers as well as marketers. For better email marketing results, salespeople should study the web analytics and user engagement behavior affected by video email marketing. And, if you follow the points discussed in this post, you definitely can plan things well for your business.


This training created by wizards Phil Ebiner and Michael Moyer has been attended by close to 60,000 people at last count and the attendees have some great things to say about the program. In this 6 hour class, you will learn to make your brand grow, get more views, increase your subscriber base, understand how to make high quality videos and do much more.
.GIFs are effective for images with simple graphics, limited colors, text images (like logos), etc. .GIFs usually are limited to 256 colors. But, it supports animation, so it is good for email design. Also, these files can be compressed into a smaller file size. Animated .GIFs do not support animation the way Flash files do, but allow you to add movement without much programming or coding. You can use jQuery to generate animated effects.
Yes. Experian has reported that 72% of their clients who have used animated Gif’s or cinemagraphs in emails see higher transaction-to-click rates. And last year Dell saw a 109% lift in revenue when it tested an animated gif campaign. Nobody stats are as good as Helzberg Diamonds when it comes to animated gifs. They paired up this technique with personalization and saw a 288% lift. This particular email has become the gold standard (ahem) of what’s possible:
Next up is building an email newsletter. The best services offer several ways to do this; you can import your own HTML, start from scratch, or use a pre-designed template. Most of these services have drag-and-drop UIs that let you choose exactly the elements you want to include, as well as image libraries in which you can store assets such as your logo or company photos. Tools that let you test your emails for spam are also essential since there are some seemingly innocuous terms that may send up red flags and drop all of your hard work into your subscribers' junk folders or, worse, get your emails banned before they ever reach their recipients.
So what's the take-away here? It’s probably still a year or more until HTML5 video in emails is more widely used. Some of the bravest email marketers might leap in now, like Chanel did with this HTML5 email that StyleCampaign created, but those will be the exception. Again, what really matters for your results is which email clients your list uses most. It’s a good idea to check your email analytics to see which email clients your subscribers use. Who knows, you might actually see an opportunity for some video testing.
Yes, you read that title correctly. That out of their minds, slightly alcoholic team over at Epic Meal Time were the first to teach me about YouTube marketing. As with all successful YouTube channels, they had to build their own channel themselves. There was no network backing them or an executive producer coming on board to show them the ropes. There wasn’t even anyone with any real experience!
visual marketing like infographics and videos are becoming more and more useful and can easily help your brand’s growth. When creating videos to promote your business, consider videos like testimonials, success stories, service or product presentations, reviews, videos for email marketing, and many more. We provide video marketing services to promote your business. For more information visit our website.
This training program is for the ones who don’t just want organic traffic and views for their videos but want to spend some money to reach people across the world in a targeted manner. Advertising your videos can be really impactful when you want to generate lot of revenue and positive ROI from it. This program will help you set up an ad from scratch, optimise it to reach the relevant audience, how to make your paid views also earn you earned views organically and finally how to draw visitors from these videos to your money pages / landing pages where you can generate revenue.

Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. From Q3 of 2013, mobile video views have grown more than 233 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.


Free accounts are limited to five minutes of published video time a month and 1 GB of cloud storage and 480p resolution. All users of paid WeVideo accounts enjoy the ability to publish videos without the WeVideo watermark or bumper, access to a much larger music library, better resolutions and advanced editing features like screen recording and green screen.
Another good news is that your videos don’t have to be perfect. It’s the content that matters! Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Low quality and poor design didn’t matter nearly as much. So it’s fair to say that video is like pizza – when it’s bad, it’s still pretty good! 

As you probably know, the most common workaround for embedded videos is to create a “fallback image”. This is a static image that users will see if they can’t view the video. Or you can just make an image that looks like the video, complete with the player controls at the bottom. While I was searching through several thousand emails to find examples for you, it was these static images that just looked like videos that were used 95% of the time.
One of the best ways to generate results with your marketing efforts is to design each piece of content to strategically accomplish a goal. On our website, for instance, we craft our home page to accomplish a specific goal, which differs from the goal of our Contact page, so we design that differently than our home page. Same with our sales page, product page, and About page. You likely do the same.
Michael Clarke, the author of “Social Media Marketing Made Stupidly Easy” has come up with a really simple lesson for everybody wanting to learn Video Marketing. He is a marketer turned entrepreneur who has built 4 profitable companies, where he incidentally uses video as his main method of lead generation and sales. Good ratings all around, this could be the simple course to help you get started.
Similar to how all blog posts and content should have a call to action at the end, which invites the reader to take further action, such as signing up to a newsletter, or visiting a website, so too should a marketing video. Ask yourself, what do you want viewers to do when they’ve watched the video and then encourage them to do so without being overtly salesy.
Every WeVideo account, including free accounts, features a remarkable suite of creative features including Picture-in-Picture and the ability to use your own music, all at no charge. When you upgrade to a premium plan, you gain significantly more publishing time and cloud storage, support for higher resolution video, as well as access to a huge list of additional features such as green screen, slow motion controls, broadcast-quality motion titles, screen recording, and an expanded library of license-free music. More details are available here.
When looking into descriptions and titles, utilize YouTube’s auto-suggest results. Begin by searching for a specific keyword/term relevant to your video content and you’ll find the most popular search terms are auto-filled. You’ll see long-tail options which can help you determine what you should incorporate into your title and description or even give you ideas for future videos.
Any video you upload to YouTube should also be uploaded to Facebook. The embed code from Facebook should be used in your blog or website because if the viewer is not a fan of your Facebook page, he or she can click on video and it drops the user to your page to Like you. This is very powerful and provided a major increase in fans at my page and my client’s page.
Animated gifs are increasingly being classified as videos. Though they are radically stripped down from a true video, it only takes a couple of frames to make an image appear to move. This is one of the tricks to keeping animated gifs both small and engaging – they shouldn’t be much more than six or seven frames. Often three or four frames is the sweet spot. It’s just enough motion to be engaging.
Next up is building an email newsletter. The best services offer several ways to do this; you can import your own HTML, start from scratch, or use a pre-designed template. Most of these services have drag-and-drop UIs that let you choose exactly the elements you want to include, as well as image libraries in which you can store assets such as your logo or company photos. Tools that let you test your emails for spam are also essential since there are some seemingly innocuous terms that may send up red flags and drop all of your hard work into your subscribers' junk folders or, worse, get your emails banned before they ever reach their recipients.
There are endless platforms for video marketing. YouTube, broadcast television, video boards and street marketing, you name it. The possibilities are endless. With a smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way.
Another good news is that your videos don’t have to be perfect. It’s the content that matters! Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Low quality and poor design didn’t matter nearly as much. So it’s fair to say that video is like pizza – when it’s bad, it’s still pretty good!

When you use online video in your digital marketing strategy, you have the perfect opportunity to enhance your brand’s message and drive your company persona home. Through simple features like design and branding, to more advanced features like voice and content, video marketing is the ideal tool to strengthen your brand identity and make sure that your customers know who you are.
One of the foundational pieces of successful video marketing is to avoid going in for the hard sell. Videos can be really effective and fruitful in creating relationships between your leads and your brand, in fact, 90% of users say video is helpful in their decision process. but not if you’re constantly pushing the viewer to buy. (Think cheesy infomercial -- You don’t want to be that guy.)
×