Free accounts are limited to five minutes of published video time a month and 1 GB of cloud storage and 480p resolution. All users of paid WeVideo accounts enjoy the ability to publish videos without the WeVideo watermark or bumper, access to a much larger music library, better resolutions and advanced editing features like screen recording and green screen.


If you can explain a new feature with an animated gif, you could send them in customer support emails to explain how to solve customers’ most common problems. Some SAAS companies actually give all their customer service people access to the screen capture app Jing. When a customer has a problem, the customer service people just make a 1-2 minute video explaining how to do what the customer wants. They send the video. This saves writing long explanations, and is more helpful to the customers.
Animated gifs are increasingly being classified as videos. Though they are radically stripped down from a true video, it only takes a couple of frames to make an image appear to move. This is one of the tricks to keeping animated gifs both small and engaging – they shouldn’t be much more than six or seven frames. Often three or four frames is the sweet spot. It’s just enough motion to be engaging. 

As Kirsty Deeble-Rogers of D-R Ads tells us, “People often spend too much time worrying about creating different content for each platform. It’s true that square videos work better on Facebook and portrait videos are better for Instagram but that doesn’t mean each platform needs difference content, just reformat your Facebook posts to work on Instagram, Twitter, etc.” 

As you probably know, the most common workaround for embedded videos is to create a “fallback image”. This is a static image that users will see if they can’t view the video. Or you can just make an image that looks like the video, complete with the player controls at the bottom. While I was searching through several thousand emails to find examples for you, it was these static images that just looked like videos that were used 95% of the time.
When looking into descriptions and titles, utilize YouTube’s auto-suggest results. Begin by searching for a specific keyword/term relevant to your video content and you’ll find the most popular search terms are auto-filled. You’ll see long-tail options which can help you determine what you should incorporate into your title and description or even give you ideas for future videos.
Gary Vee is all about this strategy. When you have a big pillar piece of content such as a long video, you need to create micro content such as shorter videos. You can format the shorter videos for your Instagram, you Instagram Stories, your Facebook Highlights, Twitter, LinkedIn and more. Everything is telling us we need to have tons of content and the only way to keep up is to be smart and break down our great pillar content.
As a growing business, you may also be looking for a CRM solution, and you'll find that the more advanced email marketing services have begun to crossover into CRM. It makes sense: Both types of software deal with managing and communicating with customers. A handful of these services are one-stop shops, either offering both email marketing and CRM out of the box or as add-on services.
Hey Liis, Great post with a lot is stats that speak the modern scenario. Video marketing can be leveraged even better when it is a startup company. Given that startups have a limited budget and it is also very necessary for them to be noticed, animated videos are a great option. I recently wrote a blog post on why every startup company should use video marketing http://www.pixelgenio.com/video-marketing/6-reasons-every-startup-company-use-video-marketing I would appreciate your comments on my writing. Cheers!

Currently, the online market is buzzing excitedly about upbeat trends in video email marketing that is drawing a lot of attention from viewers as well as marketers. For better email marketing results, salespeople should study the web analytics and user engagement behavior affected by video email marketing. And, if you follow the points discussed in this post, you definitely can plan things well for your business.
On the surface, the how of video marketing is pretty simple: Your brand creates videos that, in some way or another, promote your company, drive sales, raise awareness of your products or services, or engage your customers. In practice, it’s a little more complicated. Like many of your marketing efforts, video marketing is data driven, so you’ll want to monitor various metrics and track customer engagement.
A little like how we are unlikely to click on an email if we’re not inspired by the subject line, an incredible one fifth of viewers click off a video within 10 seconds if they’re not interested in what they see. With this in mind, the introduction of the video is vitally important and should be made inspiring, entertaining and informative, to hook the viewer and encourage them to view the whole of the video.

Pam Neely has been marketing online for 15 years. She's a serial entrepreneur and an avid email and content marketing enthusiast with a background in publishing and journalism, including a New York Press Award. Her book "50 Ways to Build Your Email Marketing List" is available on Amazon.com. Pam holds a Master's Degree in Direct and Interactive Marketing from New York University. Follow her on Twitter @pamellaneely.

Any video you upload to YouTube should also be uploaded to Facebook. The embed code from Facebook should be used in your blog or website because if the viewer is not a fan of your Facebook page, he or she can click on video and it drops the user to your page to Like you. This is very powerful and provided a major increase in fans at my page and my client’s page.


Social media has radically expanded the options marketers have when promoting their wares. But at the core of almost every digital marketing campaign, you'll still find email. With a low cost to entry, numerous options to let you tailor a solution for your particular needs, and fantastic engagement numbers when done properly, email remains a marketing favorite.
Email marketing solutions run the gamut from basic text-based email editors to fully designed HTML or JavaScript templates. Leveraging email for marketing can take several forms, so some packages will attempt to address all of them while others will seek to specialize. For example, some businesses might decide their most effective marketing tactic is a value-add newsletter delivered to a gated community of subscribers. Others might want to tie their emails directly to their product and sales engines, providing special offers and deals to recipients.
When looking into descriptions and titles, utilize YouTube’s auto-suggest results. Begin by searching for a specific keyword/term relevant to your video content and you’ll find the most popular search terms are auto-filled. You’ll see long-tail options which can help you determine what you should incorporate into your title and description or even give you ideas for future videos.
Thanks for referencing some of work here Liis. Like everything online, though, you need to be strategic in promoting your video. The content, messaging, and the promotion channels all contribute to the success or failure of your video marketing strategy.We wrote an interesting article here based on a related subjec, hope you like it ! https://thevideoanimationcompany.com/marketing/what-is-an-explainer-video-and-do-you-really-need-one

This training program is for the ones who don’t just want organic traffic and views for their videos but want to spend some money to reach people across the world in a targeted manner. Advertising your videos can be really impactful when you want to generate lot of revenue and positive ROI from it. This program will help you set up an ad from scratch, optimise it to reach the relevant audience, how to make your paid views also earn you earned views organically and finally how to draw visitors from these videos to your money pages / landing pages where you can generate revenue.
Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website FixWillPower.com. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.
Reading your article, I’m amazed at the statistics you mentioned. I didn’t realize the impact a single video could have on a business. Marketing will always bring more traffic to your site but having videos does even more so. It’s impressive that when seeing a video of a product, 74% of those people will buy what they watched. I’ll be sure to tell me friends with business about this article so they can boost their customer viewings!
In our email marketing software review roundup, we test the top email marketing tools available based on how easy it is to create emails, build subscriber lists, set autoresponders, and pull in other communication-based tools, such as social media management and web analytics software. To that end, we selected Campaigner and MailChimp as the best pure-play email marketing services. If you need a more complex tool that can build comprehensive workflows designed to automate the email marketing process, then we recommend HubSpot and Pardot, which are better served as marketing automation tools.

Liis, I couldn’t agree more with everything you say here. It’s such a motivating stuff . I can’t believe how far video has come since the early YouTube days. Social video is now such an important tool to modern marketing that my clients keep asking for more. The results really speak for themselves. I also love how more and more tools pop up (like slide.ly/promo and wevideo.com) to help make videos more accessible and possible for brands and companies of all sizes, not just the big brands. It’s been an interesting journey watching video grow up until now, but, I can’t wait to see what the future of video marketing will look like.

By creating information-dense, accessible, easy-to-interact-with video content, brands can develop a substantial online following and promote customer recall. For an example of a company that’s done this particularly well, consider Headspace, a meditation app that became a $250 million business. The app offers multiple levels of meditation, employing gamification to increase engagement. Users must complete and master each meditation level before advancing. Most sessions are in video format, beautifully crafted with illustrations and layouts true to the brand. It is elegant, consistent and engaging, heavily relying on video.
Yes. Experian has reported that 72% of their clients who have used animated Gif’s or cinemagraphs in emails see higher transaction-to-click rates. And last year Dell saw a 109% lift in revenue when it tested an animated gif campaign. Nobody stats are as good as Helzberg Diamonds when it comes to animated gifs. They paired up this technique with personalization and saw a 288% lift. This particular email has become the gold standard (ahem) of what’s possible:

This training created by wizards Phil Ebiner and Michael Moyer has been attended by close to 60,000 people at last count and the attendees have some great things to say about the program. In this 6 hour class, you will learn to make your brand grow, get more views, increase your subscriber base, understand how to make high quality videos and do much more.
The most underutilized space on YouTube is the description below the video where you can describe your service and put in your URL that can be clicked through. Add a call to action at the end of the video; for example, “If you liked this video, please click through my link below to find more information.” This is a great way to increase engagement. Also add the Annotations feature from YouTube to create links in the videos. This is very powerful.
This training created by wizards Phil Ebiner and Michael Moyer has been attended by close to 60,000 people at last count and the attendees have some great things to say about the program. In this 6 hour class, you will learn to make your brand grow, get more views, increase your subscriber base, understand how to make high quality videos and do much more. 

Hi, thanks for a great blog. In our office we have a debate going on about whether all of this video hype that we’re experiencing from basically everywhere today is really just, well, a hype.. In line with more and more companies using video marketing, text as we know it might fade out, pictures as we know them might fade out, but if everybody starts using video, what will then happen? Today, video is commonly seen as a way to stand out and capture users’ attention, but what if every brand start publishing video solely? Will we still want to see as much video? Will we need to capture the viewers’ attention in 2 seconds instead of 10? What do you think it requires for companies to succeed with videos and stay on top if everybody else is doing the same?
Social media has radically expanded the options marketers have when promoting their wares. But at the core of almost every digital marketing campaign, you'll still find email. With a low cost to entry, numerous options to let you tailor a solution for your particular needs, and fantastic engagement numbers when done properly, email remains a marketing favorite.
Currently, the online market is buzzing excitedly about upbeat trends in video email marketing that is drawing a lot of attention from viewers as well as marketers. For better email marketing results, salespeople should study the web analytics and user engagement behavior affected by video email marketing. And, if you follow the points discussed in this post, you definitely can plan things well for your business.
Use Wildcard * search: It prompts the search engine to insert any words in place for it. It may trigger quite unexpected results, help you to brainstorm and even change the initial focus of your research. For example, “how to * hair” will find “How to cut your hair,” “How to curl your hair,” “How to: Avocado Hair Mask Tutorial” and many other interesting tutorials. 

Any video you upload to YouTube should also be uploaded to Facebook. The embed code from Facebook should be used in your blog or website because if the viewer is not a fan of your Facebook page, he or she can click on video and it drops the user to your page to Like you. This is very powerful and provided a major increase in fans at my page and my client’s page.
One of the best ways to generate results with your marketing efforts is to design each piece of content to strategically accomplish a goal. On our website, for instance, we craft our home page to accomplish a specific goal, which differs from the goal of our Contact page, so we design that differently than our home page. Same with our sales page, product page, and About page. You likely do the same.
Unfortunately, animated gifs don't work in Outlook. All you'll see of an animated gif in an Outlook client is the first frame of the gif. While that's a significant limitation (especially for B2B marketers, who usually have a larger percentage of Outlook users than B2C marketers), there is a work-around. Just create a first frame that also works as a static image. 

Yet when it comes to online video, specifically on YouTube, people sometimes forget that principle and bring a lot of goals to each video. You want every YouTube video to log a lot of views, gain new subscribers, encourage comments, rank #1 in search, be featured on the home page of Reddit, drive traffic to your website, generate email signups, increase sales, and more. When that’s the case, that video will likely do none of those things well.
Will you publish a miniseries about wine-making as you start your own micro-vineyard on YouTube? Users publish over 300 hours of video content hourly on the platform — often hailed as the granddaddy of video platforms. However, Facebook is on the rise with its video streaming. Remember that 49 percent of consumers connect with video streaming on Facebook.
When looking into descriptions and titles, utilize YouTube’s auto-suggest results. Begin by searching for a specific keyword/term relevant to your video content and you’ll find the most popular search terms are auto-filled. You’ll see long-tail options which can help you determine what you should incorporate into your title and description or even give you ideas for future videos.

There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers. Don’t let your brand be that guy – instead, your video should be centred around the story and not the sale. Remember: the same rules that apply for written content marketing apply for video marketing – concentrate on the value you’re providing for your customers.
Along with all this talk of keeping videos short for  the viewer, it’s also true shorter content is a better format for most social platforms. As Forbes notes, short, concise content triumphs over longer forms of content, particularly on social media channels. Video marketers should consider using micro-video apps, which shorten videos to less than 10 seconds, so they’re ideal of sharing on the likes of Instagram and Twitter.

Getting started shouldn't be daunting. Generally, you'll know right away whether you like a user interface (UI) or not, and most of the contenders we reviewed offer free trials so you can poke around before dropping any cash. Luckily, most of these services have modern-looking graphics and uncluttered layouts. These are not the complex business software UIs of yesterday. Be careful, though, as some free trials require a credit card. This means you need to be sure to cancel your trial before you're billed if you're not happy with the service.
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