In fact, the biggest challenges of video marketing in 2017 are strategic: How to build a solid and effective video marketing strategy, how to create content that people want to consume, and how to create engaging videos that get shared. Additionally, video content marketers need to have a solid understanding of metrics, and how they indicate a video’s success and areas for improvement.
Absolutely! All WeVideo users can edit up to 4K footage in WeVideo. In fact, you can import almost any type of footage and freely mix and match with the more than 600 audio, video, and graphics media formats supported by WeVideo. See the complete list here. Unlimited subscribers can publish their videos in 1080p and 4K Ultra HD at no additional charge. Users with a Flex or Power account can purchase 1080p and 4K publish upgrades on an as-needed basis.
According to HubSpot, 80% of customers remember a video they’ve watched in the last month. One of the biggest strengths of video marketing is that it’s highly visual and auditory, which means it’s easier for many users to remember than text-based content. When customers remember your video marketing content, they also remember your brand, which translates to more sales and leads for you. What’s more, customers typically like to share videos they enjoy, which can expand your online reach.
Lighting can also be a game-changer. Use natural light whenever possible, but if not, consider using direct lamps to provide optimal lighting for the person or object you’re filming. This will help you control shadows and contrast. On the other hand, using basic three-point lighting will help give your subject more dimension and overall make your video quality look more professional.
Use good video recording equipment to get excellent results. Go for a good selection from DSLR, which is known for good image quality, speed, quality optics and manual controls. Apart from this, you can also use video recording apps which can also help you shoot excellent video. For example, Camera Plus Pro helps in advanced video recording on any iOS device, along with other features like video filters, zooming and pause support. The hi-definition 8mm vintage camera gives your video a retro style.
The most advanced email marketing services offer custom workflows where you can specify triggers based on actions (such as opening an email or making a purchase) or on inaction (such as ignoring emails). With these services, you can also set up a series of emails (such as tutorials) to be sent to segments of users, and you can pause or stop a campaign at any time. You can also move contacts into new segments once they have completed tutorials.

Bring movie magic to the entire team with one of our group and company-sized solutions. Custom implementation? No problem. WeVideo has hundreds of whitelabel and tailored solutions across the world. Customers include some of the top universities, nonprofits, film institutions, brand name and media companies and even an entire country's education service provider.
In fact, the biggest challenges of video marketing in 2017 are strategic: How to build a solid and effective video marketing strategy, how to create content that people want to consume, and how to create engaging videos that get shared. Additionally, video content marketers need to have a solid understanding of metrics, and how they indicate a video’s success and areas for improvement.

Pam Neely has been marketing online for 15 years. She's a serial entrepreneur and an avid email and content marketing enthusiast with a background in publishing and journalism, including a New York Press Award. Her book "50 Ways to Build Your Email Marketing List" is available on Amazon.com. Pam holds a Master's Degree in Direct and Interactive Marketing from New York University. Follow her on Twitter @pamellaneely.
Today, one of the biggest trends driving the digital marketing world is responsive design. When a company’s content doesn’t perform well on a given device or browser system, the business behind it loses traffic and suffers decreased conversions as a result. Fortunately, video content is fit for consumption on all devices, ranging from computers to mobile phones. This expands video’s reach and makes it more user-friendly and consumer-focused.

Bring movie magic to the entire team with one of our group and company-sized solutions. Custom implementation? No problem. WeVideo has hundreds of whitelabel and tailored solutions across the world. Customers include some of the top universities, nonprofits, film institutions, brand name and media companies and even an entire country's education service provider.


2. The content quality is very important, but the production quality is not that important. Production quality and technical aspects have to be OK but not world class. Better production quality is correlated with more trust, but it can’t make up for the lack of substance. So, Facebook Live videos, webinar recordings, and other video material with good enough production quality will work as long as the content itself is engaging.


The best part about this Bestselling Program hands down is the fact that it is two courses wrapped in one. Not only do you learn the digital marketing part of video, but also get to learn how to produce a video yourself. Good Video Production is the key to Good Video Marketing. Through this program, you will learn about the online video landscape, details of pre-production, shooting and editing a professional video, how to get your videos viewed, ranked, clicked on and shared and finally, how to measure your results and your successes. A rare find, this one should be on top of your priority list.
Every WeVideo account, including free accounts, features a remarkable suite of creative features including Picture-in-Picture and the ability to use your own music, all at no charge. When you upgrade to a premium plan, you gain significantly more publishing time and cloud storage, support for higher resolution video, as well as access to a huge list of additional features such as green screen, slow motion controls, broadcast-quality motion titles, screen recording, and an expanded library of license-free music. More details are available here.
One of the best ways to generate results with your marketing efforts is to design each piece of content to strategically accomplish a goal. On our website, for instance, we craft our home page to accomplish a specific goal, which differs from the goal of our Contact page, so we design that differently than our home page. Same with our sales page, product page, and About page. You likely do the same.
We’ve all heard it – time and time again – video is all the rage right now. And that is especially true of social media. From visual platforms like Instagram who are now embracing video even more than images to the more serious of platforms, like LinkedIn, all social networks are clearly all about videos right now. As a business though, it can seem difficult at first glance to come up – and deliver – a great social media video marketing strategy.
As you probably know, the most common workaround for embedded videos is to create a “fallback image”. This is a static image that users will see if they can’t view the video. Or you can just make an image that looks like the video, complete with the player controls at the bottom. While I was searching through several thousand emails to find examples for you, it was these static images that just looked like videos that were used 95% of the time.
The popularity of video also means that more content at the top of the funnel has to be in video format. In B2C it’s almost obvious. But B2B-people are people, too. Video content is more likely to keep the audience in the comfort zone, and they will not engage in system 2 thinking. System 1 autopilot mental state should lead to less critical thinking, less friction, and more conversions.
Getting started shouldn't be daunting. Generally, you'll know right away whether you like a user interface (UI) or not, and most of the contenders we reviewed offer free trials so you can poke around before dropping any cash. Luckily, most of these services have modern-looking graphics and uncluttered layouts. These are not the complex business software UIs of yesterday. Be careful, though, as some free trials require a credit card. This means you need to be sure to cancel your trial before you're billed if you're not happy with the service.
If you want to make your animated gifs even smaller, run the individual frames through a tool like Jpegmini. If you use a minimizer like that first (in addition to saving for web in Photoshop, too, of course) it’s often possible to cut the size of an animated gifs down to one third of its original size. That can make the difference between having animated gifs be a viable or unrealistic technique.
Video really is not only the here and now of marketing but also the future. We’re in place where we can see UCG turn into branded content and kill it on social and, maybe, the next step will be more brands creating marketing videos for VR, AR, and the likes. All this shows us is that mastering video is super important, especially for small businesses. So these tips are super helpful for all of us because the more videos we make the better our marketing results and the better our skills. Luckily, for small brands and companies with the smaller budgets, creating video isn’t out of reach. Between live platforms like Facebook Live and YouTube Live and online tools like wistia.com and slide.ly/promo, it’s getting so much easier to create really high quality videos at any budget size. Gone are the days of spending thousands on video campaigns and so are the days of the big brands getting and staying in the spotlight. I don’t know about you, but I’m excited to see what the smaller, indie brands start to do with their small budgets and all these new(ish) video tools–especially after they read articles with great tips like this one.
Poor audio can also be a quick turn-off for viewers. Be mindful when choosing where to record, making sure to pick a space without chatty employees or loud ambient noises. Lastly, consider investing in a microphone. You want to make sure your camera is picking up a clear and audible recording, but if you aren’t using a microphone it could be more difficult. 
Video really is not only the here and now of marketing but also the future. We’re in place where we can see UCG turn into branded content and kill it on social and, maybe, the next step will be more brands creating marketing videos for VR, AR, and the likes. All this shows us is that mastering video is super important, especially for small businesses. So these tips are super helpful for all of us because the more videos we make the better our marketing results and the better our skills. Luckily, for small brands and companies with the smaller budgets, creating video isn’t out of reach. Between live platforms like Facebook Live and YouTube Live and online tools like wistia.com and slide.ly/promo, it’s getting so much easier to create really high quality videos at any budget size. Gone are the days of spending thousands on video campaigns and so are the days of the big brands getting and staying in the spotlight. I don’t know about you, but I’m excited to see what the smaller, indie brands start to do with their small budgets and all these new(ish) video tools–especially after they read articles with great tips like this one.
As Kirsty Deeble-Rogers of D-R Ads tells us, “People often spend too much time worrying about creating different content for each platform. It’s true that square videos work better on Facebook and portrait videos are better for Instagram but that doesn’t mean each platform needs difference content, just reformat your Facebook posts to work on Instagram, Twitter, etc.”
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Another good news is that your videos don’t have to be perfect. It’s the content that matters! Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Low quality and poor design didn’t matter nearly as much. So it’s fair to say that video is like pizza – when it’s bad, it’s still pretty good!
2. The content quality is very important, but the production quality is not that important. Production quality and technical aspects have to be OK but not world class. Better production quality is correlated with more trust, but it can’t make up for the lack of substance. So, Facebook Live videos, webinar recordings, and other video material with good enough production quality will work as long as the content itself is engaging.
In the last 10 years, the digital landscape has changed significantly. People are phasing out desktop and laptop computers to search the web and interact with content. Instead, they are picking up their mobile phones and tablets. What’s more, digital technology is cheaper today than it’s ever been before; there are virtually no boundaries on how, when and where people can interact with content.
Subscriptions automatically renew based on the term you selected when you created your account, either monthly or annually, until cancelled. You can cancel your subscription at any time by clicking on the “Cancel Subscription” button on the WeVideo Account tab. When you cancel your subscription, you will retain full access to your account and its full features until the end of your paid term.
The definition of video marketing is not complex. In fact, it’s rather simple: using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos — the list goes on.
Keep in mind, too, that many email marketers look at that 58% with a bit of skepticism. The real figure for HTML5 capability probably lies somewhere between the 40% Litmus saw when they mailed and the 58% Email Monks is estimating. And, of course, every list is different, so there's going to be a slight shift in any of these guestimates for your particular list.

On the surface, the how of video marketing is pretty simple: Your brand creates videos that, in some way or another, promote your company, drive sales, raise awareness of your products or services, or engage your customers. In practice, it’s a little more complicated. Like many of your marketing efforts, video marketing is data driven, so you’ll want to monitor various metrics and track customer engagement.


To learn more about how video marketing can help convert customers and increase engagement with your brand, check out the infographic below from Vidyard (and for even more information, check out its Video in Business Benchmark Report). It breaks down 16 compelling video marketing statistics in the context of viewing platforms, distribution channels, business video consumption habits, and more.
Sending video in email is still a tricky business even though marketers have been trying since the late 1990s. In this post, we’re going to go over some of the ways to get around the difficult issues with sending video in email. It seems fairly obvious that video email marketing will be more common in the future – so we might as well get used to it now!
You can easily keep track of your available storage from the My Account page when you are logged in to WeVideo. The media files uploaded to your account-e.g. video, audio, photos, etc.-take up storage space. Published videos also take up storage space. You can easily reclaim storage space by deleting published videos and media assets that you are no longer using. In addition, more storage is available by upgrading your account.
Molly K. McLaughlin is a New York-based writer and editor with more than a decade of experience covering technology. She has tested and reviewed all sorts of software, mobile apps, and gadgets. Before launching her freelance business, she was an editor at PC Magazine, covering consumer electronics, followed by a stint at ConsumerSearch.com, a revie... See Full Bio

Search engines can’t digest every word of your video like the human ear, but that doesn’t mean you can’t optimize your video for search engines. Whether you’re deciding on the name of your video or the description, think about what search terms you want to get found under; what people would be searching for when they come across this particular video - just as you would when writing a blog article
Poor audio can also be a quick turn-off for viewers. Be mindful when choosing where to record, making sure to pick a space without chatty employees or loud ambient noises. Lastly, consider investing in a microphone. You want to make sure your camera is picking up a clear and audible recording, but if you aren’t using a microphone it could be more difficult. 
From these challenges, rise video marketing best practices. And it all comes down to strategy: If you want your video marketing to have results, then you must plan, test, analyze, and test again. Yes, the goal of your videos is to tell a story and engage your customers but, from a marketing perspective, your videos must also align to your sales funnel. What is the purpose of each video? Who is the audience? How does the video further your marketing goals?
Animated gifs are increasingly being classified as videos. Though they are radically stripped down from a true video, it only takes a couple of frames to make an image appear to move. This is one of the tricks to keeping animated gifs both small and engaging – they shouldn’t be much more than six or seven frames. Often three or four frames is the sweet spot. It’s just enough motion to be engaging.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Any video you upload to YouTube should also be uploaded to Facebook. The embed code from Facebook should be used in your blog or website because if the viewer is not a fan of your Facebook page, he or she can click on video and it drops the user to your page to Like you. This is very powerful and provided a major increase in fans at my page and my client’s page.
This training program is for the ones who don’t just want organic traffic and views for their videos but want to spend some money to reach people across the world in a targeted manner. Advertising your videos can be really impactful when you want to generate lot of revenue and positive ROI from it. This program will help you set up an ad from scratch, optimise it to reach the relevant audience, how to make your paid views also earn you earned views organically and finally how to draw visitors from these videos to your money pages / landing pages where you can generate revenue.
Best Practices Calls to Action Coding Content Marketing Copywriting Customer Journey Customer Spotlight Data-Driven Marketing Deliverability Digital Marketing Email Automation Email Design Email Development Email List Email Marketing Email Templates Event Marketing Growth Hacking Marketing Automation Metrics Personalization Productivity Segmentation SEO Social Media Strategy Subject Line Testing Transactional Email
So put aside the idea that email marketing is as outdated as a fax machine, and see what adding some movement to your emails might do. Even if you don’t have extensive resources, the two lighter-weight alternatives to videos are easy to implement. Every email marketer needs to know about what’s possible now. Maybe a few of you will be inspired enough to try just one animated gif.
Are you launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their homepage explainer video was effective.
Liis, I couldn’t agree more with everything you say here. It’s such a motivating stuff . I can’t believe how far video has come since the early YouTube days. Social video is now such an important tool to modern marketing that my clients keep asking for more. The results really speak for themselves. I also love how more and more tools pop up (like slide.ly/promo and wevideo.com) to help make videos more accessible and possible for brands and companies of all sizes, not just the big brands. It’s been an interesting journey watching video grow up until now, but, I can’t wait to see what the future of video marketing will look like.

Be sure to look at the tech support offered by each of these companies, as we felt many weren't as available as we would have liked. You'll find that some offer 24/7 phone support, live chat, and email help, while others leave you to rely on online documentation and limited live support hours. The best services offer a combination of self-serve help resources—where you can search FAQs and articles to find your own answers—as well as live support via chat or phone when you can't solve an issue yourself. We cover all of these concerns in our reviews, plus you can get an overview in the feature chart above.
Creating strong video content for your business is a good way to reach a variety of markets and engage your audience. As the founder of a company that produces video content for some larger-than-life brands (ranging from RedBull to Coca-Cola), I can tell you that video is a very effective marketing tool when done well. However, more often than not, the videos I see startups and small businesses producing are done so poorly that they often end up doing more harm than good.
This training created by wizards Phil Ebiner and Michael Moyer has been attended by close to 60,000 people at last count and the attendees have some great things to say about the program. In this 6 hour class, you will learn to make your brand grow, get more views, increase your subscriber base, understand how to make high quality videos and do much more.
Thanks to its viral nature, simple accessibility and built-in value, video marketing stands out as a smart way to approach content marketing in 2017 and beyond. Video marketing is an incredible way to create content that is personal and has a real impact on your audience. It has an incomparable ability to create emotion driven sales – and sales are always personal on some level. Buyers want to feel good about their choice, and video marketing, when done correctly, is the best way to create this feeling.
Video advertising is becoming more and more affordable and widespread. Video adoption grows partly because advances in technology but also because it’s easy to spread across the globe. Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.
Bring movie magic to the entire team with one of our group and company-sized solutions. Custom implementation? No problem. WeVideo has hundreds of whitelabel and tailored solutions across the world. Customers include some of the top universities, nonprofits, film institutions, brand name and media companies and even an entire country's education service provider.
One of the best ways to generate results with your marketing efforts is to design each piece of content to strategically accomplish a goal. On our website, for instance, we craft our home page to accomplish a specific goal, which differs from the goal of our Contact page, so we design that differently than our home page. Same with our sales page, product page, and About page. You likely do the same.

To make your videos as memorable as possible, ensure that you’re keeping them in line with your brand strategy. This means keeping colors, fonts, logos and voice the same in your video marketing as they are in your blogs and articles. While videos do things text content doesn’t, users should still be able to recognize the style and format of your brand’s videos online.
A general video merges tag appears as *|YOUTUBE: [$vid=XXX] |* for YouTube and *|VIMEO: [$vid=XXX] |* for Vimeo. Here, XXX represents the ID placed at the end of the URL of the particular video. For example: Use nS5N08BNvXU in place of XXX for http://www.youtube.com/watch?v=nS5N08BNvXU. So, finally the video merge tag becomes *|YOUTUBE: [$vid= nS5N08BNvXU] |*

Yes. Experian has reported that 72% of their clients who have used animated Gif’s or cinemagraphs in emails see higher transaction-to-click rates. And last year Dell saw a 109% lift in revenue when it tested an animated gif campaign. Nobody stats are as good as Helzberg Diamonds when it comes to animated gifs. They paired up this technique with personalization and saw a 288% lift. This particular email has become the gold standard (ahem) of what’s possible:
Every WeVideo account, including free accounts, features a remarkable suite of creative features including Picture-in-Picture and the ability to use your own music, all at no charge. When you upgrade to a premium plan, you gain significantly more publishing time and cloud storage, support for higher resolution video, as well as access to a huge list of additional features such as green screen, slow motion controls, broadcast-quality motion titles, screen recording, and an expanded library of license-free music. More details are available here.
Yet when it comes to online video, specifically on YouTube, people sometimes forget that principle and bring a lot of goals to each video. You want every YouTube video to log a lot of views, gain new subscribers, encourage comments, rank #1 in search, be featured on the home page of Reddit, drive traffic to your website, generate email signups, increase sales, and more. When that’s the case, that video will likely do none of those things well.
If you can explain a new feature with an animated gif, you could send them in customer support emails to explain how to solve customers’ most common problems. Some SAAS companies actually give all their customer service people access to the screen capture app Jing. When a customer has a problem, the customer service people just make a 1-2 minute video explaining how to do what the customer wants. They send the video. This saves writing long explanations, and is more helpful to the customers.
Lighting can also be a game-changer. Use natural light whenever possible, but if not, consider using direct lamps to provide optimal lighting for the person or object you’re filming. This will help you control shadows and contrast. On the other hand, using basic three-point lighting will help give your subject more dimension and overall make your video quality look more professional.

By creating information-dense, accessible, easy-to-interact-with video content, brands can develop a substantial online following and promote customer recall. For an example of a company that’s done this particularly well, consider Headspace, a meditation app that became a $250 million business. The app offers multiple levels of meditation, employing gamification to increase engagement. Users must complete and master each meditation level before advancing. Most sessions are in video format, beautifully crafted with illustrations and layouts true to the brand. It is elegant, consistent and engaging, heavily relying on video.
Reading your article, I’m amazed at the statistics you mentioned. I didn’t realize the impact a single video could have on a business. Marketing will always bring more traffic to your site but having videos does even more so. It’s impressive that when seeing a video of a product, 74% of those people will buy what they watched. I’ll be sure to tell me friends with business about this article so they can boost their customer viewings!
Liis, I couldn’t agree more with everything you say here. It’s such a motivating stuff . I can’t believe how far video has come since the early YouTube days. Social video is now such an important tool to modern marketing that my clients keep asking for more. The results really speak for themselves. I also love how more and more tools pop up (like slide.ly/promo and wevideo.com) to help make videos more accessible and possible for brands and companies of all sizes, not just the big brands. It’s been an interesting journey watching video grow up until now, but, I can’t wait to see what the future of video marketing will look like.
The most underutilized space on YouTube is the description below the video where you can describe your service and put in your URL that can be clicked through. Add a call to action at the end of the video; for example, “If you liked this video, please click through my link below to find more information.” This is a great way to increase engagement. Also add the Annotations feature from YouTube to create links in the videos. This is very powerful.
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