Sixty-five percent of business decision-makers visit a marketer’s website after viewing a branded video. It’s clear that quality and relevant video marketing content can dramatically improve your site’s SEO by driving people to your homepage. Additionally, video can enhance your conversion rates: HubSpot reports that 39% of business decision-makers contact a vendor after viewing a branded video.
Bottom line, overall strategy and data should drive your video marketing strategy. First, plan a solid strategy to develop video(s) for each level of your sales funnel. Outline the content and goals of each individual video. Determine what metrics will best determine a video’s success. Then, test. Analyze. Tweak your videos (and their deployment), when necessary. Work to make them more effective. And whatever you do, do do video; in 2017 and beyond, it’s the cornerstone of your brand’s marketing efforts.
Jide Alufa of Sophiads explains, “Many businesses create videos and launch them giving their audience the barn and the kitchen sink of information on their services which can be overwhelming. During your first videos, it’s important to teach the what, not the how. Here are some questions you can ask yourself to get you started: What is your service? What is it about? What does it do for your customers? What is the end result? What happened to others who used your service?”
To learn more about how video marketing can help convert customers and increase engagement with your brand, check out the infographic below from Vidyard (and for even more information, check out its Video in Business Benchmark Report). It breaks down 16 compelling video marketing statistics in the context of viewing platforms, distribution channels, business video consumption habits, and more.

If you want to make your animated gifs even smaller, run the individual frames through a tool like Jpegmini. If you use a minimizer like that first (in addition to saving for web in Photoshop, too, of course) it’s often possible to cut the size of an animated gifs down to one third of its original size. That can make the difference between having animated gifs be a viable or unrealistic technique.
When you use online video in your digital marketing strategy, you have the perfect opportunity to enhance your brand’s message and drive your company persona home. Through simple features like design and branding, to more advanced features like voice and content, video marketing is the ideal tool to strengthen your brand identity and make sure that your customers know who you are.
To make your videos as memorable as possible, ensure that you’re keeping them in line with your brand strategy. This means keeping colors, fonts, logos and voice the same in your video marketing as they are in your blogs and articles. While videos do things text content doesn’t, users should still be able to recognize the style and format of your brand’s videos online.
So put aside the idea that email marketing is as outdated as a fax machine, and see what adding some movement to your emails might do. Even if you don’t have extensive resources, the two lighter-weight alternatives to videos are easy to implement. Every email marketer needs to know about what’s possible now. Maybe a few of you will be inspired enough to try just one animated gif.
Video advertising is becoming more and more affordable and widespread. Video adoption grows partly because advances in technology but also because it’s easy to spread across the globe. Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.
One mistake we see people making is only posting video content to one channel. Are you making killer videos and then only posting them to YouTube? That is a waste of content! Reformat or edit and post your videos to every social platform that lets you post video. Even LinkedIn updated their platform in 2018, allowing people and businesses to post video in their feed. Don’t waste all the social media opportunities and “free real estate”.
Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Moovly gives us whopping statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.

Getting started shouldn't be daunting. Generally, you'll know right away whether you like a user interface (UI) or not, and most of the contenders we reviewed offer free trials so you can poke around before dropping any cash. Luckily, most of these services have modern-looking graphics and uncluttered layouts. These are not the complex business software UIs of yesterday. Be careful, though, as some free trials require a credit card. This means you need to be sure to cancel your trial before you're billed if you're not happy with the service.
Pam Neely has been marketing online for 15 years. She's a serial entrepreneur and an avid email and content marketing enthusiast with a background in publishing and journalism, including a New York Press Award. Her book "50 Ways to Build Your Email Marketing List" is available on Amazon.com. Pam holds a Master's Degree in Direct and Interactive Marketing from New York University. Follow her on Twitter @pamellaneely.
Every WeVideo account, including free accounts, features a remarkable suite of creative features including Picture-in-Picture and the ability to use your own music, all at no charge. When you upgrade to a premium plan, you gain significantly more publishing time and cloud storage, support for higher resolution video, as well as access to a huge list of additional features such as green screen, slow motion controls, broadcast-quality motion titles, screen recording, and an expanded library of license-free music. More details are available here.
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