You’re probably thinking about topics you can address with video. In its nature as a medium video is multisensory so the best topics should go hand in hand with that fact. Some good examples include product demonstrations and service demonstrations because it’s likely that your buyers will have a lot of questions about those subjects. We talked about the correlation between video and emotions earlier. To connect with viewers’ emotions video uses sounds, color and motion, those qualities make it memorable and that’s why video messages resonate with potential buyers. According to a Forrester research study, a good one minute video is worth 1.8 million words! How can you afford to ignore that much value? It’s one thing to know when to use video, but providing quality content is a whole other subject. It doesn’t have to be scary. No, really, it shouldn’t be scary at all if you keep a few tips in mind.
DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation for writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.
Surprises: These come in many forms, and a lot of "planned" viral videos come under this final category. Remember when Ronaldinho kicked the ball at the crossbar not once but four times? That was a huge surprise. It was unbelievable. And even though people knew it was probably fake, they loved it. The Trunk Monkey was another great surprise, and obviously fake. Then there are the videos that genuinely shock people, like the pleasant car commercial that ends with a horrific screaming banshee. Shocks and surprises can be planned and scripted, and still, have a great chance of going viral. Other methods include tricking people into watching something serene, or something that needs a lot of concentration, only to scare them with a "jump scare." A popular example of this kind of video can be seen here. But be warned...it will only work once on a person, and so multiple views are not going to happen. 

Currently, the online market is buzzing excitedly about upbeat trends in video email marketing that is drawing a lot of attention from viewers as well as marketers. For better email marketing results, salespeople should study the web analytics and user engagement behavior affected by video email marketing. And, if you follow the points discussed in this post, you definitely can plan things well for your business.
Facebook’s algorithm determines the types of content that an individual user sees, and according to Facebook, the goal in 2018 is to give users “…less public content like posts from businesses, brands, and media.” This typically results in less trending content from businesses, but rather content from publications and individuals. Of course, when a product gets featured in trending content on Facebook, it gets a lot of attention.

About Us: Many think of bottom-of-the-funnel activities as those related to product features, price, etc. But customers in the market for an expensive product or long-term service relationship are just as interested in the “who” as they are in the “what” or “how much.” When two providers are close on quality and price, perceived trustworthiness and commitment to service often are the deciding factors. Video is an excellent medium for communicating your values or simply putting a face on your company.
There’s plenty of incentive to try. Videos have been shown to nearly triple ROI over static emails. They open up communication opportunities that words can’t touch, and that even static images can’t beat. The 2014 Online Video Marketing Survey and Trends Report, published by Flimp Video Management, found that 82% of the marketers they surveyed say video email marketing is effective.
Can’t find viral content for your products? Then create it! Use the notes from your research in the first step to determine what network(s) you want to go viral on and the type of content that will help you achieve that result. Then publish that content, or get the content published on a source that can help you go viral. Again, refer to your research to see what elements create the best viral content for your target audience.

Our brains have a Reticular Activating System (RAS) that acts as a filter. It sorts out what is important to us and rejects useless content. Studies have shown that  “our brains respond to novelty, our name, emotion, contrast and factors that influence choices about ourselves. Your online video needs to appeal to those things in the opening seconds to get viewers hooked.”


Surprises: These come in many forms, and a lot of "planned" viral videos come under this final category. Remember when Ronaldinho kicked the ball at the crossbar not once but four times? That was a huge surprise. It was unbelievable. And even though people knew it was probably fake, they loved it. The Trunk Monkey was another great surprise, and obviously fake. Then there are the videos that genuinely shock people, like the pleasant car commercial that ends with a horrific screaming banshee. Shocks and surprises can be planned and scripted, and still, have a great chance of going viral. Other methods include tricking people into watching something serene, or something that needs a lot of concentration, only to scare them with a "jump scare." A popular example of this kind of video can be seen here. But be warned...it will only work once on a person, and so multiple views are not going to happen. 
Currently, the online market is buzzing excitedly about upbeat trends in video email marketing that is drawing a lot of attention from viewers as well as marketers. For better email marketing results, salespeople should study the web analytics and user engagement behavior affected by video email marketing. And, if you follow the points discussed in this post, you definitely can plan things well for your business.
But, here’s the tricky thing about this type of video. Like product reviews, while you can definitely create videos of unboxing your own products, they are more impactful if someone else does it instead.  As a brand, this could mean creating an influencer outreach plan to help get these videos created by a third party (and reach their audience, to boot!)
Another good news is that your videos don’t have to be perfect. It’s the content that matters! Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Low quality and poor design didn’t matter nearly as much. So it’s fair to say that video is like pizza – when it’s bad, it’s still pretty good!
Provocation: From thought-provoking, to just downright inflammatory, viral videos go viral because they say or do something that gets the public's attention in some way. "OMG, you won't believe what I just saw" is a common reaction to viral videos. And people want to share that feeling with friends and family. That's why bad driving, store hold-ups, racial rants, sex tapes, politics, and numerous other provocative themes, are often doing the viral video rounds. Sometimes, it can be too provocative and end up being removed from YouTube and other channels, so it's a fine line to walk. You want to get people fired up enough to share it, without being so fired up that they complain to the people who can remove it.
As you probably know, the most common workaround for embedded videos is to create a “fallback image”. This is a static image that users will see if they can’t view the video. Or you can just make an image that looks like the video, complete with the player controls at the bottom. While I was searching through several thousand emails to find examples for you, it was these static images that just looked like videos that were used 95% of the time.
Also, even if HTML5 videos can be viewed by more and more email users, there’s still going to be a significant group of users who can’t view embedded videos. Hopefully in a few years this group will be less than 10% for users, but we have to do our email marketing with the technology we have now. Because of that, we need to create an alternative for everyone who can’t see the videos. Fortunately, there's a great alternative to embedded videos. It's been widely tested, too.
With people freaking out all over the internet due to the recent Facebook changes, it’s become essential to move from organic content to campaigns. It sounds surprising perhaps but after doing an expansive research on the power of images VS videos in Facebook ads, the data shows that video has up to 4x the reach and 2.5x more clicks on each ad. Promo user, Kelley Payne of Big World Art shared that she, “decreased cost-per-click (CPC) from around $1 to $0.40 – $0.70.” Theresa Shepard, owner of Shepherd & Schaller Sporting Goods, echoed the financial gain when using video to run campaign by noting that video ads, “sparked a 50% increase in store visits during campaigns.”
Video Marketing is a good way to promote your business. However, it’s not that an easy task and sometimes you need a help from your co-workers like graphic designers if you don’t know how to create or draw your own icon or image to be used in the video. Though you can get from free stock photos and icons sites to compile it for your video, I think it’s better if you create your own.

So what's the take-away here? It’s probably still a year or more until HTML5 video in emails is more widely used. Some of the bravest email marketers might leap in now, like Chanel did with this HTML5 email that StyleCampaign created, but those will be the exception. Again, what really matters for your results is which email clients your list uses most. It’s a good idea to check your email analytics to see which email clients your subscribers use. Who knows, you might actually see an opportunity for some video testing. 

Viral Tip: If you want to get popular off of an existing meme, your best bet is to put your video out as soon as possible. The popularity of video memes usually burns bright, but short. For example, the "Harlem Shake" video craze of early 2013 peaked in mid-February with millions upon millions of daily views. However, by as early as the start of March, viewership had fallen drastically.[3]
The message - First impression is the last impression - is somewhat true in many cases. People go to watch movies with evocative trailers. A Facebook report reveals that people who have good experience in watching videos in the first three seconds tend to watch the entire video. It means, your video content should be persuasive in nature. It should capture the audience in the very beginning.
Bryan is also one of the nation’s first Master Certified Local Experts with Constant Contact, having provided digital marketing strategy to well over 1,000 businesses since 2010. Bryan is a guest lecturer at the Sawyer School of Business and a contributor to several websites including Constant Contact, BlueHost, BusinessTown, and the Boston Business Journal.

Promotional videos can foster trust as well. Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online. 

We recently published an infographic on how powerful video will become. But the future has already arrived. This has been a full-on video revolution year for marketers. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.
If you’re taking on the video creation yourself, use the right tools to help you create the best videos possible. I personally recommend Camtasia as a video editing tool. There are also tools like Animoto and Shakr which let you upload video clips into different professionally-made templates, often with background music and visual effects included. Biteable is also a simple video maker that allows anyone to easily create epic DIY videos using ready-made and customizable templates! 

Can’t find viral content for your products? Then create it! Use the notes from your research in the first step to determine what network(s) you want to go viral on and the type of content that will help you achieve that result. Then publish that content, or get the content published on a source that can help you go viral. Again, refer to your research to see what elements create the best viral content for your target audience.
Beta Testing: Identify top influencers who can try your new product in beta and motivate them to review and talk about it before it goes to market. Their followers will be privy to ‘classified’ information that makes them feel great and they will want to know more about the product. Make sure that any bugs or confusion that are identified in this phase are solved before the product goes live. It could turn into a lessons learned blog!

Surprises: These come in many forms, and a lot of "planned" viral videos come under this final category. Remember when Ronaldinho kicked the ball at the crossbar not once but four times? That was a huge surprise. It was unbelievable. And even though people knew it was probably fake, they loved it. The Trunk Monkey was another great surprise, and obviously fake. Then there are the videos that genuinely shock people, like the pleasant car commercial that ends with a horrific screaming banshee. Shocks and surprises can be planned and scripted, and still, have a great chance of going viral. Other methods include tricking people into watching something serene, or something that needs a lot of concentration, only to scare them with a "jump scare." A popular example of this kind of video can be seen here. But be warned...it will only work once on a person, and so multiple views are not going to happen. 
Teach your audience how to do something amazing. DIY and "How-to" videos are immensely popular online. Though these types of videos may not be as likely to get you the internet super-stardom that funny Let's Plays or meme videos are, they can bring their brand of popularity. For instance, the YouTube channel "DaveHax," which contains short how-to videos for basic crafts, routinely gets hundreds of thousands of views per video (sometimes even several million.)[5]
Viral content reaches people in different ways, depending on the platform they are using. YouTube users, for example, can browse trending videos. According to YouTube Help, YouTube evaluates signals such as the video’s view count, rate of growth in views, where the views originate from (i.e., YouTube search results vs. an embedded video in a blog post), and when the video was published.
Email has a bit of a reputation for being old-school. Some people think it’s downright stodgy. But that idea is as outdated as “email is dead”. Email is very much alive, so much so that many social media gurus have launched coaching programs for how to use email marketing. It took them awhile, but they’ve come to realize email is one of the biggest drivers of ROI around.
You produce a video and post it publicly on YouTube to gain maximum reach and earned views. In this case, the video itself (due to Google’s high rank for YouTube) moves up your search engine rankings. The call to action in your video will attempt to direct traffic back to the white paper on your site … but in return for YouTube’s incredible reach and rank, you risk your leads getting distracted by other YouTube videos instead of following your call to action.
For example, Mailjet’s integration with Viwom allows you to embed videos in your email campaigns that will automatically detect the device, operating system, and email client where the email is opened from and deliver the best option to each one. On some clients, the video won’t load but at least you can ensure something is delivered in its place – like a GIF or an image.

Numbers don't lie. They are your single source of truth. 90% of online shoppers have said that product videos influence their shopping and buying decisions. After watching a video, 64% of users are more likely to buy a product online. Videos have an impact on software listings too. In fact, 69% of people have decided to buy software after watching a video.


The power of video simply cannot be denied. If users are spending 1 billion hours a day watching videos, the facts speak for themselves. With the right approach, taking all the right steps in order, video creation can be the making of a business. It costs nothing to make a video these days and business both small and big are putting up their own videos. 

Not all corporate videos need to be serious. On the contrary, some humour can work well in generating more interest in your video. Vidyard gives an example of a humorous marketing video that proved hugely successful — a parody by cloud invoicing provider Taulia of the award-winning commercial series ‘Get Rid of Cable’ by Direct TV. As Vidyard writes:

Like my dad, many of us turn to YouTube to learn how to do things. In 2015, according to Google, searches related to “how to” on YouTube grew at 70 percent year over year. More than 100 million hours of how-to content had been watched in North America alone. That number has only grown as people continually turn to the web, and YouTube in particular, to give them answers.
So put aside the idea that email marketing is as outdated as a fax machine, and see what adding some movement to your emails might do. Even if you don’t have extensive resources, the two lighter-weight alternatives to videos are easy to implement. Every email marketer needs to know about what’s possible now. Maybe a few of you will be inspired enough to try just one animated gif.
Far too many brands are still sending their audience to YouTube, or Vimeo, or some other third party page to watch their content. You can either own the entire multimedia experience that your audience is about to embark on, or you can send them to a page to watch your video and inevitably get distracted by the latest cat video recommended to them. Optimizing your videos is about more than just the video – it’s about the entire user experience.
Dig up something tacky from the past. It's amazing how quickly pop culture that seems cutting-edge at the time becomes embarrassingly dated. Older music, fashion, TV shows, and so on can be absolutely cringe-inducing with a decade or two of hindsight. Unearthing an old, forgotten gem of retro cheese and uploading it to the internet can be an unorthodox path to viral success, but it's one that can truly pay off if you hit the jackpot — consider how the practice of "Rickrolling" became a cultural touchstone based off of a decades-old music video by Rick Astley.

Automated Email Campaigns Business Email Marketing Business Email Marketing Lists Campaigns Platform Constant Contact Customer Journeys Data List Drip Campaign Effective Email Marketing Email Blast Email Campaigns Email Marketing Analytics Email Marketing Campaigns Email Marketing Software Helping Email Campaign IMAP Mailbox Integration Landing Pages List Building LNP Digital Marketing Long Email Copy Marketing Automation Marketing Factors Marketing Platform Mobile First Strategy Newsletter Example Optimize Email Marketing Reach Email Inbox Stock Photos Successful Email Marketing Switching To Convertkit Targeted Email Campaigns Triggering Emails Use Video Using Mailpoet Webinars Wordpress Email Campaign
Reading your article, I’m amazed at the statistics you mentioned. I didn’t realize the impact a single video could have on a business. Marketing will always bring more traffic to your site but having videos does even more so. It’s impressive that when seeing a video of a product, 74% of those people will buy what they watched. I’ll be sure to tell me friends with business about this article so they can boost their customer viewings!

Don't limit yourself to YouTube. There's no disputing that YouTube is the most popular video-sharing platform in the world (official data from Alexa, an online statistics company, puts YouTube as the third-most-visited site in the world behind Google and Facebook.) However, it's not the only place to upload your videos. Hosting sites like DailyMotion, Vimeo, and more sometimes offer attractive features to video providers. For instance, DailyMotion is sometimes ranked higher in terms of video quality than YouTube.
I like to tell people I’m “Not very hip to what the kids are doing these days.” So when the whole mannequin challenge came about, I thought it was pretty pointless. But sure enough, star after star and brand after brand hopped on board, and now there are over 4.5 million YouTube results. My employer KoMarketing’s mannequin challenge also happens to be one of their top Facebook posts of all time. Who would’ve thought?

Marketing is all about making customers, improving sales and building brand awareness. If you are an e-commerce webmaster or business owner, make sure you are not making mistakes that directly impact consumer behavior. Video marketing is crucial for every business and especially for e-commerce, let me elaborate on how we can use video marketing in our campaign.


Currently, the online market is buzzing excitedly about upbeat trends in video email marketing that is drawing a lot of attention from viewers as well as marketers. For better email marketing results, salespeople should study the web analytics and user engagement behavior affected by video email marketing. And, if you follow the points discussed in this post, you definitely can plan things well for your business. 

Yes, you read that title correctly. That out of their minds, slightly alcoholic team over at Epic Meal Time were the first to teach me about YouTube marketing. As with all successful YouTube channels, they had to build their own channel themselves. There was no network backing them or an executive producer coming on board to show them the ropes. There wasn’t even anyone with any real experience!

You’re probably thinking about topics you can address with video. In its nature as a medium video is multisensory so the best topics should go hand in hand with that fact. Some good examples include product demonstrations and service demonstrations because it’s likely that your buyers will have a lot of questions about those subjects. We talked about the correlation between video and emotions earlier. To connect with viewers’ emotions video uses sounds, color and motion, those qualities make it memorable and that’s why video messages resonate with potential buyers. According to a Forrester research study, a good one minute video is worth 1.8 million words! How can you afford to ignore that much value? It’s one thing to know when to use video, but providing quality content is a whole other subject. It doesn’t have to be scary. No, really, it shouldn’t be scary at all if you keep a few tips in mind.
They are human: The point of a product explainer video is to increase relate-ability between your brand and your customer. Text and images don’t get this across as well. You want the video production to show emotion and honesty — whether it shows actual people or is an animated video. You want potential customers to walk away feeling as though you understood them, and spoke to the core of their best self.
×