Hunker down and get to work learning the 101 of running an ad. Starting with Facebook is your best bet, and there you’ll be using the conversion optimization feature. Conversion Optimization guarantees that your videos are seen by a target audience who are likely to be interested in your business and will complete the lead of sales funnel you are hoping for.
Today, the viral video is perhaps the form of online entertainment with the greatest global reach. The most popular viral videos are viewed by hundreds of millions (sometimes even over a billion) from all over the world. With over 100 hours of video uploaded to YouTube every day, the competition for this new type of fame is fierce, but viral stars can come from any background and can literally be made overnight, so everyone — including you — has the potential to become a viral smash hit.
Sixty-five percent of business decision-makers visit a marketer’s website after viewing a branded video. It’s clear that quality and relevant video marketing content can dramatically improve your site’s SEO by driving people to your homepage. Additionally, video can enhance your conversion rates: HubSpot reports that 39% of business decision-makers contact a vendor after viewing a branded video.
It shouldn’t be hard work for your email subscribers to watch your videos. So, instead of having users click a link that leads them to a landing page to watch your video -- an extra step -- embed the video directly into your email. This will save users that extra click and improve the user experience. Increasing the number of views your video will receive in turn increases the odds that your subscribers will convert.
Currently, the online market is buzzing excitedly about upbeat trends in video email marketing that is drawing a lot of attention from viewers as well as marketers. For better email marketing results, salespeople should study the web analytics and user engagement behavior affected by video email marketing. And, if you follow the points discussed in this post, you definitely can plan things well for your business.
Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Moovly gives us whopping statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.
Make a short film. While feature-length movies are typically beyond the time and budget constraints of most viral video producers, shorts offer a more attainable target. There are no rules here. You can go for a dramatic narrative, a simple comedy setup, or even take an experimental approach by stringing together images and textures without a traditional storyline — it's all up to your vision as director.
A major goal of all email marketing is to, of course, have your audience engage further with your content, products, or services. So, having the ability to attract users to your landing page where you can incentivize further engagement is much more attractive to marketers than embedding the video in the email itself. The goal is that your readers click back to your website, not to stay within the email.
I like to tell people I’m “Not very hip to what the kids are doing these days.” So when the whole mannequin challenge came about, I thought it was pretty pointless. But sure enough, star after star and brand after brand hopped on board, and now there are over 4.5 million YouTube results. My employer KoMarketing’s mannequin challenge also happens to be one of their top Facebook posts of all time. Who would’ve thought?
A general video merges tag appears as *|YOUTUBE: [$vid=XXX] |* for YouTube and *|VIMEO: [$vid=XXX] |* for Vimeo. Here, XXX represents the ID placed at the end of the URL of the particular video. For example: Use nS5N08BNvXU in place of XXX for http://www.youtube.com/watch?v=nS5N08BNvXU. So, finally the video merge tag becomes *|YOUTUBE: [$vid= nS5N08BNvXU] |*
Rapid response to hot topics: Print is the easiest medium to produce and manage – once a statement is approved and locked down, everything else is copy and paste. But what’s the hidden cost of leaving the reader “unsupervised”? Video lets you marry tone and words, control the pace at which viewers move through a piece of content, and direct their eyes and ears to points of emphasis.
Capture an adorable family moment. Don't be afraid to tug at your audience's heartstrings when you're chasing viral success. Cute or heartwarming videos can be immensely popular, and one of the easiest ways to capture pure, undistilled cuteness is to turn the camera on your family. Record something truly adorable (like, for instance, a relative's enthusiastic welcome home after serving a tour of duty abroad) and you will score big with grandmothers everywhere.
Be positive, uplifting, or inspiring. As a very general rule, people like viral videos that make them feel good about themselves and/or the world more than they like pessimistic ones (though there are, of course, plenty of exceptions.) Academic research has found that, while viewers typically prefer content that evokes a strong emotional response, "happy" content tends to get shared most of all.
Begin with a review of your existing video content. Which formats and topics have you covered, and which have you missied? What's working and what isn't? A thorough audit will help to pick out the strengths and weaknesses of your current videos and suggest areas for improvement. Check out our blog post for a guide to conducting your own video audit.
Low budget: Most viral videos have not blown the budget on fancy effects, big actors and lavish locations. They are usually videos that have been done on very little money or were simply captured on a cell phone camera or another cheap recording device. That's not to say there is no big budget viral videos (just take a look at Rebecca Black's Friday, that was not exactly cheap to produce) but generally, content is way more important than budget. Also, there is the appearance of low budget. Take, for example, the Chuck Testa taxidermy commercial. It looks cheap and tacky, and so far has had over 17 million views. But, it was masterminded by YouTube stars Rhett and Link for their IFC TV series Commercial Kings. Either way, low budget, whether real or faked, can be a great way to get videos to go viral. People don't usually like sharing fancy ads that cost millions of dollars unless they are very, very cool.
Along with all this talk of keeping videos short for the viewer, it’s also true shorter content is a better format for most social platforms. As Forbes notes, short, concise content triumphs over longer forms of content, particularly on social media channels. Video marketers should consider using micro-video apps, which shorten videos to less than 10 seconds, so they’re ideal of sharing on the likes of Instagram and Twitter.
Pro-tip: Depending on the platform you use to run ads, costs and formats can vary. However, AdEspresso found that Instagram Story Ads were still relatively cheap but had some of the highest levels of engagement making them one of the most cost-effective ad options on the platform. If you’re unsure with where to allocate your budget, try IG Story ads first and see how they perform
Show the world an especially funny or cute animal. There's no beating a cute animal for working your way into your audience's hearts. Cute animals have an almost universal appeal — there's something about watching a baby puppy take its first steps, for instance, that can warm even the coldest hearts. If you have an adorable pet or you happen to stumble across a heartwarming interaction at the zoo, take your phone out and start recording!
Did you know that 65% of your audience are visual learners? One of the most powerful methods you can use for video marketing is to educate your audience. And the great thing is that education comes in many forms. For example, you can teach your customers how to use your product or service and provide useful tips on how to make the most of it. Or you can create a webinar to showcase your industry knowledge, position your brand as a thought leader, add value to your consumers’ lives and collect leads in the process.
Second place went to Turkish Airlines, with The Selfie Shootout, which depicted sports stars Kobe Bryant and Lionel Messi sending each other self-portraits from a variety of exotic locations to which the airline flies. Third and fourth places, meanwhile, went to Volvo Trucks (with the Epic Split ad, featuring Jean-Claude van Damme) and Google (with its Chrome For campaign).
Bryan is also one of the nation’s first Master Certified Local Experts with Constant Contact, having provided digital marketing strategy to well over 1,000 businesses since 2010. Bryan is a guest lecturer at the Sawyer School of Business and a contributor to several websites including Constant Contact, BlueHost, BusinessTown, and the Boston Business Journal.
They are human: The point of a product explainer video is to increase relate-ability between your brand and your customer. Text and images don’t get this across as well. You want the video production to show emotion and honesty — whether it shows actual people or is an animated video. You want potential customers to walk away feeling as though you understood them, and spoke to the core of their best self.