Reading your article, I’m amazed at the statistics you mentioned. I didn’t realize the impact a single video could have on a business. Marketing will always bring more traffic to your site but having videos does even more so. It’s impressive that when seeing a video of a product, 74% of those people will buy what they watched. I’ll be sure to tell me friends with business about this article so they can boost their customer viewings!
Surprises: These come in many forms, and a lot of "planned" viral videos come under this final category. Remember when Ronaldinho kicked the ball at the crossbar not once but four times? That was a huge surprise. It was unbelievable. And even though people knew it was probably fake, they loved it. The Trunk Monkey was another great surprise, and obviously fake. Then there are the videos that genuinely shock people, like the pleasant car commercial that ends with a horrific screaming banshee. Shocks and surprises can be planned and scripted, and still, have a great chance of going viral. Other methods include tricking people into watching something serene, or something that needs a lot of concentration, only to scare them with a "jump scare." A popular example of this kind of video can be seen here. But be warned...it will only work once on a person, and so multiple views are not going to happen. 
Also, even if HTML5 videos can be viewed by more and more email users, there’s still going to be a significant group of users who can’t view embedded videos. Hopefully in a few years this group will be less than 10% for users, but we have to do our email marketing with the technology we have now. Because of that, we need to create an alternative for everyone who can’t see the videos. Fortunately, there's a great alternative to embedded videos. It's been widely tested, too.
The buyer persona will also determine your brand’s tone, which is very important when recording your videos. Will you be fun and entertaining, or does your ideal buyer prefer a serious, more professional approach? Ultimately, nothing is set in stone, and you’ll be able to adapt the message and tone in your video marketing strategy as you start publishing. 

Be sure to span out your own replies. Don’t comment back and forth to yourself more than every few hours or better, once a day. People are smart; they will catch on quickly if you are the only poster and only post comments on your own videos. It pays to offer some balance and post nice things about other peoples’ videos – they may visit your videos and comment back.
That said, simply knowing how much video is being consumed and thus you need to be using video to grow your business, is not enough. The essential element of making video marketing work in your favor is creative content, strategy and consistency of publishing. Your videos need to be ones that get attention and engagement and  you also need to approach it methodically with a performance mindset.
Time-sensitive promotions: You’re using price breaks to close warm or stuck leads. Why not invest in video for something simple and numbers-driven like price promotions? A typical consumer gets over 10 promotional emails per day. Your price promotion will not perform well if it’s not seen – and video helps to increase open rates. Plus the richer experience of videos – music, sound effects, voice, etc. – drive home what’s special about your promotion.
Does this video take the 90’s tech vibe too far? Maybe – but it also does a great job at clearly explaining all the benefits to the razor in comparison to anything else on the market. Consumers comparison shop now more than ever. And, for products typically bought in-store, like Razors, it essential to have a video that shows consumers all the things they’d look for when purchasing in person.
If you’re taking on the video creation yourself, use the right tools to help you create the best videos possible. I personally recommend Camtasia as a video editing tool. There are also tools like Animoto and Shakr which let you upload video clips into different professionally-made templates, often with background music and visual effects included. Biteable is also a simple video maker that allows anyone to easily create epic DIY videos using ready-made and customizable templates!
Nonetheless, NGO video marketing faces many challenges, particularly limited resources. 45% of nonprofit communicators report that their workload is too heavy and 17% say it is “much too heavy.” The good news is that even with these limitations of manpower and budget, an effective NGO video marketing strategy is still possible. Just follow these seven tips to get started:
A major goal of all email marketing is to, of course, have your audience engage further with your content, products, or services. So, having the ability to attract users to your landing page where you can incentivize further engagement is much more attractive to marketers than embedding the video in the email itself. The goal is that your readers click back to your website, not to stay within the email.
Dig up something tacky from the past. It's amazing how quickly pop culture that seems cutting-edge at the time becomes embarrassingly dated. Older music, fashion, TV shows, and so on can be absolutely cringe-inducing with a decade or two of hindsight. Unearthing an old, forgotten gem of retro cheese and uploading it to the internet can be an unorthodox path to viral success, but it's one that can truly pay off if you hit the jackpot — consider how the practice of "Rickrolling" became a cultural touchstone based off of a decades-old music video by Rick Astley.
A general video merges tag appears as *|YOUTUBE: [$vid=XXX] |* for YouTube and *|VIMEO: [$vid=XXX] |* for Vimeo. Here, XXX represents the ID placed at the end of the URL of the particular video. For example: Use nS5N08BNvXU in place of XXX for http://www.youtube.com/watch?v=nS5N08BNvXU. So, finally the video merge tag becomes *|YOUTUBE: [$vid= nS5N08BNvXU] |*
Overall, Marketing is a complete philosophy and it isn’t a puzzle. In order to do well in any form of marketing, whether online or offline, you need to learn it. Especially when it comes to online, having a complete understanding of how online channels work is important. All this makes it important for a marketer to learn online marketing formally.  
Idea Starter #4 - Voyeuristic Viral Videos: We are all voyeurs in some way. The number of reality shows on our TV screens is a testimony to that. So, think about a way that your video can be something that's filmed "under the radar." From hidden camera techniques to surveillance footage, making people feel like they're being let in on something that should be secret is a great way to get attention.
Next, put it on the big social networking sites, like Reddit.com and Digg.com. Finally, contact the editors of some of the biggest sites that link to these videos. A personal email with a link can work wonders. If it's related to a story they're running, even better. Sometimes, news station websites will eat up something viral, they are always looking for content. Take advantage of every media outlet. As they say, you can't win the lottery unless you buy a ticket. In this case, every link out there for your video is a ticket to the viral fame jackpot.
If you’re a playful and peppy brand, animated video could be the footage that grabs your audience. Powtoon offers quality animated content that can add a new twist on your videos or showcase a brand in a playful way. If you’re looking for high-quality film footage that runs from hilarious to emotional, with a dabble of wow, the Promo video platform has a diverse offering to showcase any brand. 

Low budget: Most viral videos have not blown the budget on fancy effects, big actors and lavish locations. They are usually videos that have been done on very little money or were simply captured on a cell phone camera or another cheap recording device. That's not to say there is no big budget viral videos (just take a look at Rebecca Black's Friday, that was not exactly cheap to produce) but generally, content is way more important than budget. Also, there is the appearance of low budget. Take, for example, the Chuck Testa taxidermy commercial. It looks cheap and tacky, and so far has had over 17 million views. But, it was masterminded by YouTube stars Rhett and Link for their IFC TV series Commercial Kings. Either way, low budget, whether real or faked, can be a great way to get videos to go viral. People don't usually like sharing fancy ads that cost millions of dollars unless they are very, very cool.
It shouldn’t be hard work for your email subscribers to watch your videos. So, instead of having users click a link that leads them to a landing page to watch your video -- an extra step -- embed the video directly into your email. This will save users that extra click and improve the user experience. Increasing the number of views your video will receive in turn increases the odds that your subscribers will convert. 
There are many ways to “go viral” from a marketing perspective. There are no viral marketing techniques which work for all industries so a tailored approach which includes one or more viral marketing channels is important. Videos are the most popular way, but social media posts, search engine result pages (SERPs), email marketing campaigns and even TV advertisements have created viral, trending content for companies, either on purpose or accidentally. There are many different types of viral marketing, but they can be lumped into three categories – content created by a business about their products, content created by others about a business’s products, and content that businesses pay influencers to create about their products through advertising and sponsorship. Below we talk about these types of viral marketing to highlight the variety of strategies you could have.
Don't limit yourself to YouTube. There's no disputing that YouTube is the most popular video-sharing platform in the world (official data from Alexa, an online statistics company, puts YouTube as the third-most-visited site in the world behind Google and Facebook.) However, it's not the only place to upload your videos. Hosting sites like DailyMotion, Vimeo, and more sometimes offer attractive features to video providers. For instance, DailyMotion is sometimes ranked higher in terms of video quality than YouTube.

About Us: Many think of bottom-of-the-funnel activities as those related to product features, price, etc. But customers in the market for an expensive product or long-term service relationship are just as interested in the “who” as they are in the “what” or “how much.” When two providers are close on quality and price, perceived trustworthiness and commitment to service often are the deciding factors. Video is an excellent medium for communicating your values or simply putting a face on your company.
Film a prank or practical joke. No matter where you come from, what language you speak, or how you were raised, there's a good chance that you'll chuckle at a video of someone in a scary mask popping out of a trashcan and scaring his friend. Pranks and practical jokes (especially ones that involve physical humor) have a universal quality because almost anyone, anywhere can enjoy them. On top of this, they're very easy to shoot — a simple cell phone camera will usually do the job.
They are human: The point of a product explainer video is to increase relate-ability between your brand and your customer. Text and images don’t get this across as well. You want the video production to show emotion and honesty — whether it shows actual people or is an animated video. You want potential customers to walk away feeling as though you understood them, and spoke to the core of their best self.
Dig up something tacky from the past. It's amazing how quickly pop culture that seems cutting-edge at the time becomes embarrassingly dated. Older music, fashion, TV shows, and so on can be absolutely cringe-inducing with a decade or two of hindsight. Unearthing an old, forgotten gem of retro cheese and uploading it to the internet can be an unorthodox path to viral success, but it's one that can truly pay off if you hit the jackpot — consider how the practice of "Rickrolling" became a cultural touchstone based off of a decades-old music video by Rick Astley.
Hillary 1984: An employee of an online communications firm that worked with the Obama campaign put out an anti-Hillary video that quickly went viral. This video, with more than 5.9 million views, effectively branded Obama as the "alternative to Hillary." Sometimes, what you say about the competition can be even more powerful than what you have to say about yourself (at least in politics.)

This is just the tip of the iceberg as the surgance of video continues to climb. As Influencer and Best-Selling Author Joel Comm points out, “Instead of designing a graphic ad that’s likely to be ignored, you can create a simple video ad that people will actually watch and might even share.” And at the end of the day, that’s the point, creating something that viewers want to watch and spread across the web.
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