If you can explain a new feature with an animated gif, you could send them in customer support emails to explain how to solve customers’ most common problems. Some SAAS companies actually give all their customer service people access to the screen capture app Jing. When a customer has a problem, the customer service people just make a 1-2 minute video explaining how to do what the customer wants. They send the video. This saves writing long explanations, and is more helpful to the customers.
Email has a bit of a reputation for being old-school. Some people think it’s downright stodgy. But that idea is as outdated as “email is dead”. Email is very much alive, so much so that many social media gurus have launched coaching programs for how to use email marketing. It took them awhile, but they’ve come to realize email is one of the biggest drivers of ROI around.
Far too many brands are still sending their audience to YouTube, or Vimeo, or some other third party page to watch their content. You can either own the entire multimedia experience that your audience is about to embark on, or you can send them to a page to watch your video and inevitably get distracted by the latest cat video recommended to them. Optimizing your videos is about more than just the video – it’s about the entire user experience.

Studies show that when viewing videos on social media, a viewer commonly first reads text within a video and then immediately bounces to the caption, often even before the video has run to completion. The caption on a video for social media can make or break a post. If posting on Facebook, the platform recommends choosing a descriptive title for your video that will make it easily searchable.
Also, even if HTML5 videos can be viewed by more and more email users, there’s still going to be a significant group of users who can’t view embedded videos. Hopefully in a few years this group will be less than 10% for users, but we have to do our email marketing with the technology we have now. Because of that, we need to create an alternative for everyone who can’t see the videos. Fortunately, there's a great alternative to embedded videos. It's been widely tested, too.
Far too many brands are still sending their audience to YouTube, or Vimeo, or some other third party page to watch their content. You can either own the entire multimedia experience that your audience is about to embark on, or you can send them to a page to watch your video and inevitably get distracted by the latest cat video recommended to them. Optimizing your videos is about more than just the video – it’s about the entire user experience. 

You can work with bloggers or influencers to create and promote videos. Rather than dealing with making the videos yourself, or paying someone else and then having to find a way to promote them, why not work with someone who can make and promote your videos? Vloggers with a large and relevant audience will be happy to work with you on a partnership. By integrating your product or service into their current video format, there should be little extra work for them to complete.

The message - First impression is the last impression - is somewhat true in many cases. People go to watch movies with evocative trailers. A Facebook report reveals that people who have good experience in watching videos in the first three seconds tend to watch the entire video. It means, your video content should be persuasive in nature. It should capture the audience in the very beginning.
Far too many brands are still sending their audience to YouTube, or Vimeo, or some other third party page to watch their content. You can either own the entire multimedia experience that your audience is about to embark on, or you can send them to a page to watch your video and inevitably get distracted by the latest cat video recommended to them. Optimizing your videos is about more than just the video – it’s about the entire user experience.
The world of email marketing is changing every day, and as more and more brands recognize the value of email marketing – the more difficult it is to stand out in your customers’ inboxes. One way brands can differentiate themselves in email is through video. In fact, including video in your email marketing campaigns and subject lines can increase open rates by 19% and click-through-rates of 200-300%.
Similar to how all blog posts and content should have a call to action at the end, which invites the reader to take further action, such as signing up to a newsletter, or visiting a website, so too should a marketing video. Ask yourself, what do you want viewers to do when they’ve watched the video and then encourage them to do so without being overtly salesy.
Created in 2013 Dove launched their Real Beauty Sketches campaign to highlight how women describe themself in a more negative and less beautiful way compared to how others describe them. Aimed at grabbing the attention of women across the world the hair and beauty product company helped women to see their true value and to look passed the negative perception they have of themselves. The campaign spurred case studies and started discussions on all major social media platforms. Shared through TV ads, social media, blogging and other distribution channels the campaign was a great branding exercise for the company with millions of women forwarding the campaign to their friends and family members.
A little like how we are unlikely to click on an email if we’re not inspired by the subject line, an incredible one fifth of viewers click off a video within 10 seconds if they’re not interested in what they see. With this in mind, the introduction of the video is vitally important and should be made inspiring, entertaining and informative, to hook the viewer and encourage them to view the whole of the video.
Similar to how all blog posts and content should have a call to action at the end, which invites the reader to take further action, such as signing up to a newsletter, or visiting a website, so too should a marketing video. Ask yourself, what do you want viewers to do when they’ve watched the video and then encourage them to do so without being overtly salesy.
There are a lot of fantastic points in this article. Video is absolutely the way to go because of just how engaging it is with customers. But when dealing with mobile there are a couple things that you need to make sure you are doing. You need to capture their attention early since attention span on mobile (especially on apps like Facebook) is pretty low. Design the video for sound-off viewing with things like subtitles. Have a clear call to action at the end of your video. The last thing is to plan for vertical viewing since “people are 67% more likely to watch the full length of square videos than they are to watch horizontal ones.” (source: https://sundaysky.com/blog/5-mobile-video-best-practices/ )
Email campaigns that stand out and bring about a sense of emotion are great to get subscribers sharing with others. Creating calls to actions and valuable content within your email that is timely and closely related to what your subscribers care about will help the virality of your email campaign. In a world where 20% of subscribers open email newsletters it is important to segment your audience to deliver the best content possible and also create clear calls to action so subscribers don’t need to think about what they need to do with your message.
It is estimated that 92% of people who consume mobile videos share them with other people. This is a massive portion and is higher than the share rate of many other types of content out there. Simply Measured discovered that video is shared 1,200% more than both links and text combined. Also, 60% of viewers will engage in a video post before a text post, according to Diode Digital. Because of this, video content is a powerful tool for any brand that wants to expand its reach online or enjoy wider audiences.
You can work with an agency to develop the videos. This option is more expensive, and you will often end up spending thousands of dollars for a single video. However, you get what you pay for. If you’re looking to create a single, impactful video (or if you have a healthy marketing budget), working with professionals is certainly a beneficial option.
These are not the only signals that help a video ascend to the trending charts for the day, however. YouTube collects additional engagement data for videos including like and dislike counts, comments, and – most importantly – how long users watch the video. They specifically state that, “…the video with the highest view count on a given day may not be #1 on Trending, and videos with more views may be shown below videos with fewer views.”
Next, put it on the big social networking sites, like Reddit.com and Digg.com. Finally, contact the editors of some of the biggest sites that link to these videos. A personal email with a link can work wonders. If it's related to a story they're running, even better. Sometimes, news station websites will eat up something viral, they are always looking for content. Take advantage of every media outlet. As they say, you can't win the lottery unless you buy a ticket. In this case, every link out there for your video is a ticket to the viral fame jackpot.
Animated gifs are increasingly being classified as videos. Though they are radically stripped down from a true video, it only takes a couple of frames to make an image appear to move. This is one of the tricks to keeping animated gifs both small and engaging – they shouldn’t be much more than six or seven frames. Often three or four frames is the sweet spot. It’s just enough motion to be engaging.
Patagonia’s video above also demonstrates the importance of setting up your video. Don’t just throw a video into your email without any explanation. You’ve got to let your subscribers know why they should watch the video and what it’s all about. If they know exactly what they’re getting, they’ll be more likely to watch. So, set up your video in the email. 
In recent years, videos have been making inroads in digital marketing, emerging as a powerful promotional tool for businesses to promote their wares in an exciting and engaging way. Though when it comes to video marketing, there’s some pretty definitive ‘rules’ businesses should stick to in order to get their videos right. Get them wrong and marketing videos can be more hindering to a company than profiting.
Don't limit yourself to YouTube. There's no disputing that YouTube is the most popular video-sharing platform in the world (official data from Alexa, an online statistics company, puts YouTube as the third-most-visited site in the world behind Google and Facebook.) However, it's not the only place to upload your videos. Hosting sites like DailyMotion, Vimeo, and more sometimes offer attractive features to video providers. For instance, DailyMotion is sometimes ranked higher in terms of video quality than YouTube.
You’re probably thinking about topics you can address with video. In its nature as a medium video is multisensory so the best topics should go hand in hand with that fact. Some good examples include product demonstrations and service demonstrations because it’s likely that your buyers will have a lot of questions about those subjects. We talked about the correlation between video and emotions earlier. To connect with viewers’ emotions video uses sounds, color and motion, those qualities make it memorable and that’s why video messages resonate with potential buyers. According to a Forrester research study, a good one minute video is worth 1.8 million words! How can you afford to ignore that much value? It’s one thing to know when to use video, but providing quality content is a whole other subject. It doesn’t have to be scary. No, really, it shouldn’t be scary at all if you keep a few tips in mind.
Video advertising is becoming more and more affordable and widespread. Video adoption grows partly because advances in technology but also because it’s easy to spread across the globe. Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.
Today, the viral video is perhaps the form of online entertainment with the greatest global reach. The most popular viral videos are viewed by hundreds of millions (sometimes even over a billion) from all over the world.[1] With over 100 hours of video uploaded to YouTube every day, the competition for this new type of fame is fierce, but viral stars can come from any background and can literally be made overnight, so everyone — including you — has the potential to become a viral smash hit.[2]
Beta Testing: Identify top influencers who can try your new product in beta and motivate them to review and talk about it before it goes to market. Their followers will be privy to ‘classified’ information that makes them feel great and they will want to know more about the product. Make sure that any bugs or confusion that are identified in this phase are solved before the product goes live. It could turn into a lessons learned blog!
There are many ways to “go viral” from a marketing perspective. There are no viral marketing techniques which work for all industries so a tailored approach which includes one or more viral marketing channels is important. Videos are the most popular way, but social media posts, search engine result pages (SERPs), email marketing campaigns and even TV advertisements have created viral, trending content for companies, either on purpose or accidentally. There are many different types of viral marketing, but they can be lumped into three categories – content created by a business about their products, content created by others about a business’s products, and content that businesses pay influencers to create about their products through advertising and sponsorship. Below we talk about these types of viral marketing to highlight the variety of strategies you could have.
Try to launch your campaign with three to five videos and add to your video collection over time. If you only have one video - don't try to take it viral until you have more because one video is a clear indication you are just not ready yet. If you don't have time and resources to make more than one video, you probably don't have the ability to handle hundreds of calls a day either.
Make a short film. While feature-length movies are typically beyond the time and budget constraints of most viral video producers, shorts offer a more attainable target. There are no rules here. You can go for a dramatic narrative, a simple comedy setup, or even take an experimental approach by stringing together images and textures without a traditional storyline — it's all up to your vision as director.
Lauren Caitlin Upton: Upton, a contestant from South Carolina in the 2007 Miss Teen USA pageant was asked why Americans are unable to locate the U.S. on a map. She began, "I personally believe that U.S. Americans are unable to do so because some people out there in our nation don't have maps," and went on to reference "the Iraq" and "Asian countries." The video has had more than 39 million views. It perpetuates the dumb blond, dumb beauty queen stereotype. And, it makes the rest of us feel a little smarter.

A major goal of all email marketing is to, of course, have your audience engage further with your content, products, or services. So, having the ability to attract users to your landing page where you can incentivize further engagement is much more attractive to marketers than embedding the video in the email itself. The goal is that your readers click back to your website, not to stay within the email.
Oreo did in fact have 15 person strong social media team standing by to jump on anything that could have happened during the evening but you can still be this viral with a one person team if you can keep on top of current trends in your industry. Learn from this example of great viral marketing and use current events to position your product in the middle of it in a positive light.
The simple answer is yes. The complex is answer is…well, it depends. There are a couple of problems to consider. When you think about it, when was the last time you actually watched a video within an email? If you’re a Gmail user, the answer is “I think I’ve watched a YouTube video a few times”. If you’re a Microsoft Outlook user – the answer is “never”. The same goes for email on iOS or Android devices.
Remember the longer video is not to go too long you still look to think about your audience’s attention span so no longer than 60 seconds and the content should be just as tailored To their interest if you’re writing and have to written email. So not just a generic blast it needs to be about them at their interest maybe their job title their specific pain points and other things like that that might make them a little bit more interested and
Idea Starter #3 - Viral Videos with Kids or Animals: There's a reason people love kids and animals. And it can be summed up in one word - genuine. They don't fake things. Genuine responses or actions are much more likely to go viral because people love authentic reactions. A fake laugh is boring. A real laugh is infectious. So, can your idea revolve around these two segments…or both?

Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Moovly gives us whopping statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.


Second place went to Turkish Airlines, with The Selfie Shootout, which depicted sports stars Kobe Bryant and Lionel Messi sending each other self-portraits from a variety of exotic locations to which the airline flies. Third and fourth places, meanwhile, went to Volvo Trucks (with the Epic Split ad, featuring Jean-Claude van Damme) and Google (with its Chrome For campaign).
Create a series. This is a great way to keep people engaged with your expertise, as long as what you’re providing is valuable to them. Stay away from a five-part series on your latest offering. Instead, solve a problem.Using the law firm video marketing again as an example, you could set up a list-building campaign and do a four-part video series on ways to prepare for a separation or divorce:
Today, one of the biggest trends driving the digital marketing world is responsive design. When a company’s content doesn’t perform well on a given device or browser system, the business behind it loses traffic and suffers decreased conversions as a result. Fortunately, video content is fit for consumption on all devices, ranging from computers to mobile phones. This expands video’s reach and makes it more user-friendly and consumer-focused.

In fact, Buffer found that 83% of marketers said that they’d create more video if things like time, resources and budget were no longer an issue.  Limitations in these areas can be enough to keep us from moving forward. But fortunately, video marketing is becoming more and more accessible with video making platforms, like Promo.com, that address the need by saving both time and money, while providing professional-looking videos.
With people freaking out all over the internet due to the recent Facebook changes, it’s become essential to move from organic content to campaigns. It sounds surprising perhaps but after doing an expansive research on the power of images VS videos in Facebook ads, the data shows that video has up to 4x the reach and 2.5x more clicks on each ad. Promo user, Kelley Payne of Big World Art shared that she, “decreased cost-per-click (CPC) from around $1 to $0.40 – $0.70.” Theresa Shepard, owner of Shepherd & Schaller Sporting Goods, echoed the financial gain when using video to run campaign by noting that video ads, “sparked a 50% increase in store visits during campaigns.”
In the last 10 years, the digital landscape has changed significantly. People are phasing out desktop and laptop computers to search the web and interact with content. Instead, they are picking up their mobile phones and tablets. What’s more, digital technology is cheaper today than it’s ever been before; there are virtually no boundaries on how, when and where people can interact with content.
Overall, Marketing is a complete philosophy and it isn’t a puzzle. In order to do well in any form of marketing, whether online or offline, you need to learn it. Especially when it comes to online, having a complete understanding of how online channels work is important. All this makes it important for a marketer to learn online marketing formally.   

Let’s say that you sell motorcycle parts. You may find that your customers like videos showing motorcycles in action on Instagram and Facebook, part review videos on YouTube, articles about the latest technology on Twitter, and GIFs made from your Instagram and Facebook videos for Imgur and Reddit.  In short, you’ll need to make some videos to get your products embedded into viral content.
Create a series. This is a great way to keep people engaged with your expertise, as long as what you’re providing is valuable to them. Stay away from a five-part series on your latest offering. Instead, solve a problem.Using the law firm video marketing again as an example, you could set up a list-building campaign and do a four-part video series on ways to prepare for a separation or divorce:
Footage: Think back to your audience, and the platform you’ll be publishing on and then peruse the library of footage available to you. Imagine you’re watching the footage with no text and no sound, does it elicit emotion on it’s own? Do you see a story developing? In addition to finding something dynamic, consider the look and feel of the people or environment in the video. You want to make sure that it is relatable and/or aspirational for your audience.
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence. As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.
As you are probably aware, Facebook has made a huge push into video recently. There’s a lot of research that shows uploading videos directly to Facebook as posts (instead of embedding YouTube videos in posts) can dramatically improve organic reach of video posts. As a result, smart Facebook marketers are now uploading all their videos to Facebook directly. It’s been working so well that as of October of last year, there were actually more video views on Facebook than on YouTube! You can boost your Facebook engagement simply by doing some cross-channel marketing and reaching out to email subscribers who haven’t seen the cool new videos now available on your Facebook page. And an embedded video, a static image that looks like a video, or an animated gif that’s a montage of different videos are all great ways to get more eyeballs on your Facebook videos.
Among the pioneers of Digital Marketing, Pradeep has been part of the Internet Industry since 2000. He has been a serial entrepreneur for last 17 years and is currently the CEO of Digital Vidya, a leading Digital Marketing and Data Science training company. A graduate of IIT Delhi and a recipient of Adobe Content100, Pradeep is one of the most sought-after international speakers in Digital Marketing and Entrepreneurship.
Be sure to span out your own replies. Don’t comment back and forth to yourself more than every few hours or better, once a day. People are smart; they will catch on quickly if you are the only poster and only post comments on your own videos. It pays to offer some balance and post nice things about other peoples’ videos – they may visit your videos and comment back.
Do you want to reach new customers by promoting your online store’s best products? One of the hottest ways to reach more of your target audience is through viral marketing. Of course, it’s not quite as simple as adding cute animals to your marketing message, hoping that a kitten sitting on top of camping gear is enough to get your website link spread to the masses. But we’ll breakdown what steps you can take to help you inch closer to success. In this post, we’re going to look at how businesses can skyrocket sales through viral marketing.
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Overall, Marketing is a complete philosophy and it isn’t a puzzle. In order to do well in any form of marketing, whether online or offline, you need to learn it. Especially when it comes to online, having a complete understanding of how online channels work is important. All this makes it important for a marketer to learn online marketing formally.  
There are a lot of fantastic points in this article. Video is absolutely the way to go because of just how engaging it is with customers. But when dealing with mobile there are a couple things that you need to make sure you are doing. You need to capture their attention early since attention span on mobile (especially on apps like Facebook) is pretty low. Design the video for sound-off viewing with things like subtitles. Have a clear call to action at the end of your video. The last thing is to plan for vertical viewing since “people are 67% more likely to watch the full length of square videos than they are to watch horizontal ones.” (source: https://sundaysky.com/blog/5-mobile-video-best-practices/ ) 

After planning out your video content, you need to figure out how you’ll publish your videos. Will you increase the authenticity by filming live video on a platform like Facebook or YouTube, or would you prefer to record, edit, and upload your final product to ensure perfection? Of course, there are benefits to both, but it all depends on your audience and message.
Idea Starter #2 - Viral Videos with Celebrities: Another successful method is to involve a celebrity in some way. They don't have to be A-list or even B-list, but they already come with a certain amount of fame that you can use. Think about someone semi-famous who aligns with your brand, has a following and would make a splash if he or she entered the web space. It's amazing how quickly followers of that person will spread the word for you.
Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information. I couldn’t have said it better than Mark Schaefer, the Executive Director of Schaefer Marketing Solutions:
Currently, the online market is buzzing excitedly about upbeat trends in video email marketing that is drawing a lot of attention from viewers as well as marketers. For better email marketing results, salespeople should study the web analytics and user engagement behavior affected by video email marketing. And, if you follow the points discussed in this post, you definitely can plan things well for your business.
The end result is a short, simple and tightly produced instructional video to keep viewers engaged, while naturally placing Ben and Jerry’s ice cream in front of the company’s social media following. Having experienced a 6-point lift in brand awareness using Instagram Stories, it’s likely that this encouraged Ben and Jerry’s to delve further into shorter social video content.
Depending on the product(s) you sell, you may have to get more specific to find the most viral content most appealing to your target customer base. The fastest way to do some topic-specific viral content research is using hashtags or keyword searches on each respective network. Instagram, for example, will give you the top posts for the specific Instagram hashtags, followed by the most recent posts.YouTube orders keyword search results by relevance, then by popularity. Verified YouTube channels will typically lead the pack if they have any applicable videos.Twitter sorts keyword and hashtag search results by relevance and popularity, with posts from verified Twitter users leading the pack.These searches and similar on other top networks will show you what people see on each network when they search for keywords or hashtags related to the products your business sells. If you can create viral content for those networks, you stand a good chance at coming up in searches made by your target customers. As you analyze the trending content, be sure to note specific details, such as the following.
If you want to make your animated gifs even smaller, run the individual frames through a tool like Jpegmini. If you use a minimizer like that first (in addition to saving for web in Photoshop, too, of course) it’s often possible to cut the size of an animated gifs down to one third of its original size. That can make the difference between having animated gifs be a viable or unrealistic technique.
This campaign is a great viral marketing example of where the benefits must outweigh the cost as those against Nike’s messaging started to post videos of them destroying their branded apparel and refusing to support the company again. If you are planning on taking a side within your viral marketing campaign make sure you measure the benefits and costs as it could involve you losing customers and ultimate money in the long run.
The next step in viral marketing is to discover or create a piece/pieces of content that has the potential to be viral. It must feature a product you sell and be of high quality. For content to be inviting enough for people to share it you must spend time and money on the creating top quality content. Conduct keyword research to optimize for search engines and make sure to include a strong call to action close to the top of the content so people know what to do with this information. Use the notes from your research in the first step to determine what network(s) you want to go viral on and the type of content that will help you achieve that result. Then publish that content, or get the content published on a source that can help you go viral. Refer to your research to see what elements create the best viral content for your target audience.
So what's the take-away here? It’s probably still a year or more until HTML5 video in emails is more widely used. Some of the bravest email marketers might leap in now, like Chanel did with this HTML5 email that StyleCampaign created, but those will be the exception. Again, what really matters for your results is which email clients your list uses most. It’s a good idea to check your email analytics to see which email clients your subscribers use. Who knows, you might actually see an opportunity for some video testing.
Great tips Gabrielle! The part about the mission caught my attention a lot, it’s something I guess I understood but hadn’t really put that much thought about. It makes total sense, you don’t wanna over saturate your customers with your product, it’s better to sell them on on the depth of it (even thinking of myself as a customer it’s actually easier for me to connect with that than whatever product), so thanks a lot.
Viral marketing can generate a lot of interest in your business and its products when done correctly. When you create amazing content that you know your customers will love, you empower people with the tools they need to create amazing word of mouth virtual traffic for your business. Or at the very least, it will put your business name on the minds of those who will need to buy the products you sell in the future.
Pro-tip: Depending on the platform you use to run ads, costs and formats can vary. However, AdEspresso found that Instagram Story Ads were still relatively cheap but had some of the highest levels of engagement making them one of the most cost-effective ad options on the platform. If you’re unsure with where to allocate your budget, try IG Story ads first and see how they perform
Viral content reaches people in different ways, depending on the platform they are using. YouTube users, for example, can browse trending videos. According to YouTube Help, YouTube evaluates signals such as the video’s view count, rate of growth in views, where the views originate from (i.e., YouTube search results vs. an embedded video in a blog post), and when the video was published.
Far too many brands are still sending their audience to YouTube, or Vimeo, or some other third party page to watch their content. You can either own the entire multimedia experience that your audience is about to embark on, or you can send them to a page to watch your video and inevitably get distracted by the latest cat video recommended to them. Optimizing your videos is about more than just the video – it’s about the entire user experience.
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