It is hard to know when a marketing campaign has truly been successful but with viral marketing campaigns it is more so. Even if you receive lots of free publicity and traffic to your website, if the aim of the campaign was to increase sales and this hasn’t been achieved then the success of the campaign is questionable. Today success metrics and Key Performance Indicators (KPI) are hugely important in marketing departments, and setting these metrics needs to happen in the planning phase. Track these figures regularly in the days after the campaign goes live to really understand the success behind your campaign. This can help you optimize your activities in real-time so you can get the most out of your efforts.
Have a look at your current customer base. How can you profile them? What pain point are you solving? Where do they spend time online? This is the foundation of who you’ll target and how you will communicate your message. If you still have not hit the audience you’re aiming for, consider profiling your target audience based on the ideal customer. Ensure that they are in fact in need of your product or service and that you meet this need in a unique way within the market.

Email has a bit of a reputation for being old-school. Some people think it’s downright stodgy. But that idea is as outdated as “email is dead”. Email is very much alive, so much so that many social media gurus have launched coaching programs for how to use email marketing. It took them awhile, but they’ve come to realize email is one of the biggest drivers of ROI around.

Teach your audience how to do something amazing. DIY and "How-to" videos are immensely popular online. Though these types of videos may not be as likely to get you the internet super-stardom that funny Let's Plays or meme videos are, they can bring their brand of popularity. For instance, the YouTube channel "DaveHax," which contains short how-to videos for basic crafts, routinely gets hundreds of thousands of views per video (sometimes even several million.)[5]
Show off an amazing talent. Can you turn your eyelids inside out? Can you shred like Hendrix on guitar? Everyone's good at something, so take the time to sharpen up with a little practice and show the world what you've got! Musical performances can make for amazing viral videos, but there's no limit here — for instance, videos of incredible sports moves, martial arts skills, Rubik's cube-solving, and much more can all achieve viral success.
What is your marketing goal for this campaign? 1) Awareness, 2) Consideration or 3) Conversion? Each one makes up where your audience is in your funnel. Awareness means they’ve just learned about your brand so they’re not ready to buy anything but that doesn’t mean they won’t do so in the future. Consideration is when someone is already well-acquainted with your brand and are considering whether or not you’re the right choice for them to buy from you. Conversion is where your audience converts. They know and like you so they decide to take the leap and hand you their hard-earned cash. Depending on which stage you’re targeting, you should tweak your approach in your video content to better appeal to that specific audience.

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website FixWillPower.com. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.
It is hard to know when a marketing campaign has truly been successful but with viral marketing campaigns it is more so. Even if you receive lots of free publicity and traffic to your website, if the aim of the campaign was to increase sales and this hasn’t been achieved then the success of the campaign is questionable. Today success metrics and Key Performance Indicators (KPI) are hugely important in marketing departments, and setting these metrics needs to happen in the planning phase. Track these figures regularly in the days after the campaign goes live to really understand the success behind your campaign. This can help you optimize your activities in real-time so you can get the most out of your efforts.
Each video is reduced to the most basic steps of the process and sped up in post production so it only lasts for 30 seconds. The beauty of these little social video snippets is that they quickly solve a pain point for users. Vegan but want to enjoy a smoothie? Check out how to create vegan cherry garcia acai smoothies or what about some non-dairy caramel almond brittle tarts for the lactose intolerant in the audience?

With some products, it is essential to show the item in action. This video is simple, but it gets the point across, especially to prospective buyers. This is a niche product for a niche audience, one dedicated to training and betterment, an audience that wakes up before the sun to train before work – and do it all over again, for a single moment of ultimate glory, and hundreds of smaller ones along the way.
There’s plenty of incentive to try. Videos have been shown to nearly triple ROI over static emails. They open up communication opportunities that words can’t touch, and that even static images can’t beat. The 2014 Online Video Marketing Survey and Trends Report, published by Flimp Video Management, found that 82% of the marketers they surveyed say video email marketing is effective.
Today, one of the biggest trends driving the digital marketing world is responsive design. When a company’s content doesn’t perform well on a given device or browser system, the business behind it loses traffic and suffers decreased conversions as a result. Fortunately, video content is fit for consumption on all devices, ranging from computers to mobile phones. This expands video’s reach and makes it more user-friendly and consumer-focused.
If your video goes viral and goes from a few hundred to many thousands of views, congratulate yourself. But don't rest on your laurels. You now have the chance to repeat the success and many of the barriers that faced the first one have been broken down. The Terry Tate: Office Linebacker series is a perfect example of riding the viral wave. After the first ad, people were eager for more. And Reebok delivered. So, be prepared to shoot more than one video, and have the sequel waiting in the wings.
Evaluate your past content — both the wins and the losses — to gauge where video would be best positioned to succeed. You can’t reach your audience members if you post videos on YouTube while they continue to scroll through Instagram. By evaluating audience behavior ahead of time, you can ensure your videos will be seen by the people most likely to watch them.
Automated Email Campaigns Business Email Marketing Business Email Marketing Lists Campaigns Platform Constant Contact Customer Journeys Data List Drip Campaign Effective Email Marketing Email Blast Email Campaigns Email Marketing Analytics Email Marketing Campaigns Email Marketing Software Helping Email Campaign IMAP Mailbox Integration Landing Pages List Building LNP Digital Marketing Long Email Copy Marketing Automation Marketing Factors Marketing Platform Mobile First Strategy Newsletter Example Optimize Email Marketing Reach Email Inbox Stock Photos Successful Email Marketing Switching To Convertkit Targeted Email Campaigns Triggering Emails Use Video Using Mailpoet Webinars Wordpress Email Campaign
You can host the video on your site (i.e., not YouTube). Self-host or work with one of the third-party sites that specialize in simulating self-hosting. The video and supporting text will help the page itself to move up the ranking pages, meaning that traffic earned by the video is highly likely to stay on your site. It’s possible to pursue both approaches simultaneously, but best to have some variations between the videos.
There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers. Don’t let your brand be that guy – instead, your video should be centred around the story and not the sale. Remember: the same rules that apply for written content marketing apply for video marketing – concentrate on the value you’re providing for your customers.
When I moved out of my parents’ house I had to learn a whole lot about life, including where to take my car to get fixed and have the oil changed. Growing up, my dad took care of the car when issues occurred. So the idea of taking it somewhere to have the oil changed was preposterous. Imagine my surprise when he told me a few months ago he had to take his RV in to get the oil changed. His explanation—an RV is different. And more importantly, he couldn’t find out how to do it on YouTube.

Study videos making "hot" lists on video publishing sites. Try to figure out what is trending (because you may never understand why>.) Look at thumbnails, titles, and content. Are there any common threads? Do certain keywords, images, or subject material keep appearing? This information can serve as an important tool in deciding what to include in your own videos – or, in how to present them.
×