Use good video recording equipment to get excellent results. Go for a good selection from DSLR, which is known for good image quality, speed, quality optics and manual controls. Apart from this, you can also use video recording apps which can also help you shoot excellent video. For example, Camera Plus Pro helps in advanced video recording on any iOS device, along with other features like video filters, zooming and pause support. The hi-definition 8mm vintage camera gives your video a retro style.
For many of us in the online marketing industry, each year we wait with bated breath for Mary Meeker to release her annual Internet Trends report. We can’t wait to see what’s on the horizon, what new trends we need to be aware of, and of course, what’s old news. And each year, the report grows larger and new stats arise to surprise us. One of the most important trends concerns video content marketing.
Never underestimate the power of transparency and and relatability. And, know your audience! This video nails both, with the founder giving a personal story behind why he started the company, and speaking directly to people to like him, or parents of kids like he used to be. This video pulls heavily on the nostalgic heartstrings – and reminds how technology is truly changing the world for the better.
They tell a story: Without context, your product video isn’t going to make any sense. You could produce tons of product videos for your product page that just show the item in a 360 degree spin. But, what’s the point in spending the money to produce such a video that you can’t really use anywhere else? Your video needs to be branded. It needs put your product or service in context. That often means it needs to be shown in use, as a great example of your product — and why the customer can’t resist it. Use the video to continue re-iterating on your brand values and promise: essentially, a how-to video that can be repurposed throughout your marketing.
In September 2018 Nike launched their 30th anniversary campaign of the iconic tagline “Just do it” with a video of many athletes, including Serena Williams, Lebron James and most notable Colin Kaepernick. The most important element of this campaign was the inspirational tone that equates to Nike’s tagline. After the release of this campaign social media blew up with people taking inspiration and offense to this message. Even President Trump voiced his opinion against the brand’s work. Of course those who supported the messaging understood the need to stand up for injustices no matter who is being treated unfairly.
What you need are deep insights into your audience. To find them you'll need to run surveys, conduct interviews and sift through data. Start by gathering basic information like demographics, then move onto more detailed considerations of personality and preferences. Be sure to get to the root of what your audience need, what they want, and which problems you can help them with.
Numbers don't lie. They are your single source of truth. 90% of online shoppers have said that product videos influence their shopping and buying decisions. After watching a video, 64% of users are more likely to buy a product online. Videos have an impact on software listings too. In fact, 69% of people have decided to buy software after watching a video.

Study videos making "hot" lists on video publishing sites. Try to figure out what is trending (because you may never understand why>.) Look at thumbnails, titles, and content. Are there any common threads? Do certain keywords, images, or subject material keep appearing? This information can serve as an important tool in deciding what to include in your own videos – or, in how to present them.


The message - First impression is the last impression - is somewhat true in many cases. People go to watch movies with evocative trailers. A Facebook report reveals that people who have good experience in watching videos in the first three seconds tend to watch the entire video. It means, your video content should be persuasive in nature. It should capture the audience in the very beginning.


Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence. As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.
Use good video recording equipment to get excellent results. Go for a good selection from DSLR, which is known for good image quality, speed, quality optics and manual controls. Apart from this, you can also use video recording apps which can also help you shoot excellent video. For example, Camera Plus Pro helps in advanced video recording on any iOS device, along with other features like video filters, zooming and pause support. The hi-definition 8mm vintage camera gives your video a retro style.
What does this mean from a marketing perspective? Video is quickly becoming the number one way to connect with consumers, viewers, and followers.Between the automatic video-playback on most social media mobile feeds, and the 2.08 billion global smartphone users in 2016, an effective video marketing strategy can provide one of the highest ROIs for any brand’s digital marketing strategy.
Viral content reaches people in different ways, depending on the platform they are using. YouTube users, for example, can browse trending videos. According to YouTube Help, YouTube evaluates signals such as the video’s view count, rate of growth in views, where the views originate from (i.e., YouTube search results vs. an embedded video in a blog post), and when the video was published.

Patagonia’s video above also demonstrates the importance of setting up your video. Don’t just throw a video into your email without any explanation. You’ve got to let your subscribers know why they should watch the video and what it’s all about. If they know exactly what they’re getting, they’ll be more likely to watch. So, set up your video in the email. 
Today, one of the biggest trends driving the digital marketing world is responsive design. When a company’s content doesn’t perform well on a given device or browser system, the business behind it loses traffic and suffers decreased conversions as a result. Fortunately, video content is fit for consumption on all devices, ranging from computers to mobile phones. This expands video’s reach and makes it more user-friendly and consumer-focused.

Hunker down and get to work learning the 101 of running an ad. Starting with Facebook is your best bet, and there you’ll be using the conversion optimization feature. Conversion Optimization guarantees that your videos are seen by a target audience who are likely to be interested in your business and will complete the lead of sales funnel you are hoping for.
Currently, the online market is buzzing excitedly about upbeat trends in video email marketing that is drawing a lot of attention from viewers as well as marketers. For better email marketing results, salespeople should study the web analytics and user engagement behavior affected by video email marketing. And, if you follow the points discussed in this post, you definitely can plan things well for your business.

Facebook’s algorithm determines the types of content that an individual user sees, and according to Facebook, the goal in 2018 is to give users “…less public content like posts from businesses, brands, and media.” This typically results in less trending content from businesses, but rather content from publications and individuals. Of course, when a product gets featured in trending content on Facebook, it gets a lot of attention.

Today, one of the biggest trends driving the digital marketing world is responsive design. When a company’s content doesn’t perform well on a given device or browser system, the business behind it loses traffic and suffers decreased conversions as a result. Fortunately, video content is fit for consumption on all devices, ranging from computers to mobile phones. This expands video’s reach and makes it more user-friendly and consumer-focused.
To ensure that your viral content has the chance to go viral on the top social channels, make sure that the majority of your promotion efforts are executed immediately after the content has been published. This will ensure that you have recency on your side when it comes to algorithms for trending content. From there, you just need engagement with your content on as many platforms possible to help it reach critical mass.
Pro-tip: Think outside the box a bit here. Are there other products that are successful and complement your own? How can you use those products to create how-to videos that still let your brand shine? Where’s the cross-section of a problem or question your audience has and how your product can help? Asking questions like this can help you come up with great ideas.
Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website FixWillPower.com. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

Old Spice conquered this type of marketing in 2010 with their “The Man Your Man Could Smell Like” campaign which included a series of humorous videos. This viral marketing example received 55M views, their YouTube channel grew exponentially, and sales grew 55% in the first three months after the campaign. The success of this campaign was mainly due to their humor which people everywhere could understand and found funny. Humor is not the only emotion that companies can rely on to turn their marketing campaign into a viral one. Love, unity and fear are just a few of the other emotions that viral marketing campaigns have relied on to get noticed.
Numbers don't lie. They are your single source of truth. 90% of online shoppers have said that product videos influence their shopping and buying decisions. After watching a video, 64% of users are more likely to buy a product online. Videos have an impact on software listings too. In fact, 69% of people have decided to buy software after watching a video.
Keep in mind, too, that many email marketers look at that 58% with a bit of skepticism. The real figure for HTML5 capability probably lies somewhere between the 40% Litmus saw when they mailed and the 58% Email Monks is estimating. And, of course, every list is different, so there's going to be a slight shift in any of these guestimates for your particular list.
This is just the tip of the iceberg as the surgance of video continues to climb. As Influencer and Best-Selling Author Joel Comm points out, “Instead of designing a graphic ad that’s likely to be ignored, you can create a simple video ad that people will actually watch and might even share.” And at the end of the day, that’s the point, creating something that viewers want to watch and spread across the web.
Video is one of the most essential pieces of an NGO’s marketing strategy. According to a 2019 Nonprofits Communications Trends report, when asked the responsibilities they would assign a new hire, the top responses from survey participants were social media, content creation, and video. Even YouTube recognizes the growing need for video in the nonprofit sector, which is why the channel launched YouTube Giving in August 2018.
For many of us in the online marketing industry, each year we wait with bated breath for Mary Meeker to release her annual Internet Trends report. We can’t wait to see what’s on the horizon, what new trends we need to be aware of, and of course, what’s old news. And each year, the report grows larger and new stats arise to surprise us. One of the most important trends concerns video content marketing.
Far too many brands are still sending their audience to YouTube, or Vimeo, or some other third party page to watch their content. You can either own the entire multimedia experience that your audience is about to embark on, or you can send them to a page to watch your video and inevitably get distracted by the latest cat video recommended to them. Optimizing your videos is about more than just the video – it’s about the entire user experience.

Far too many brands are still sending their audience to YouTube, or Vimeo, or some other third party page to watch their content. You can either own the entire multimedia experience that your audience is about to embark on, or you can send them to a page to watch your video and inevitably get distracted by the latest cat video recommended to them. Optimizing your videos is about more than just the video – it’s about the entire user experience.


Second place went to Turkish Airlines, with The Selfie Shootout, which depicted sports stars Kobe Bryant and Lionel Messi sending each other self-portraits from a variety of exotic locations to which the airline flies. Third and fourth places, meanwhile, went to Volvo Trucks (with the Epic Split ad, featuring Jean-Claude van Damme) and Google (with its Chrome For campaign).
Like my dad, many of us turn to YouTube to learn how to do things. In 2015, according to Google, searches related to “how to” on YouTube grew at 70 percent year over year. More than 100 million hours of how-to content had been watched in North America alone. That number has only grown as people continually turn to the web, and YouTube in particular, to give them answers.
Lauren Caitlin Upton: Upton, a contestant from South Carolina in the 2007 Miss Teen USA pageant was asked why Americans are unable to locate the U.S. on a map. She began, "I personally believe that U.S. Americans are unable to do so because some people out there in our nation don't have maps," and went on to reference "the Iraq" and "Asian countries." The video has had more than 39 million views. It perpetuates the dumb blond, dumb beauty queen stereotype. And, it makes the rest of us feel a little smarter.

The end result is a short, simple and tightly produced instructional video to keep viewers engaged, while naturally placing Ben and Jerry’s ice cream in front of the company’s social media following. Having experienced a 6-point lift in brand awareness using Instagram Stories, it’s likely that this encouraged Ben and Jerry’s to delve further into shorter social video content.


Far too many brands are still sending their audience to YouTube, or Vimeo, or some other third party page to watch their content. You can either own the entire multimedia experience that your audience is about to embark on, or you can send them to a page to watch your video and inevitably get distracted by the latest cat video recommended to them. Optimizing your videos is about more than just the video – it’s about the entire user experience.
Nonetheless, NGO video marketing faces many challenges, particularly limited resources. 45% of nonprofit communicators report that their workload is too heavy and 17% say it is “much too heavy.” The good news is that even with these limitations of manpower and budget, an effective NGO video marketing strategy is still possible. Just follow these seven tips to get started:

Words spoken with clarity and professionalism will always come out better in a corporate video than an amateur speaker, whose lack of experience speaking on the camera is obvious. With this in mind, it might be a good idea to have an employee that is experienced on speaking in front of the camera record for the video, or even think about calling in a professional.

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