It’s ideal to break your month down into categories. You want to execute 1 branding video per week that shows off your business to every customer and can be run as an acquisition or re-marketing asset. Then you’ll add in any special sales or promotions. This category can include a teaser video, a video for the sale itself and a final “last call” video right before your promotion is over. Next, you can add any special campaigns and/or offline event videos into your monthly plan. And finally, sprinkle in at least 1 video a week that is playful and is created specifically for the goal of engagement.
Send out an email blast with personalized videos (by this I mean, put their name on the video) to all your existing customers. Add a list of items in this video that are relevant to the customer, products that they would potentially buy. You can get this data from their purchase history. Here is an example of the same video as above, but personalized:
Show the world an especially funny or cute animal. There's no beating a cute animal for working your way into your audience's hearts. Cute animals have an almost universal appeal — there's something about watching a baby puppy take its first steps, for instance, that can warm even the coldest hearts. If you have an adorable pet or you happen to stumble across a heartwarming interaction at the zoo, take your phone out and start recording!
Thanks for referencing some of work here Liis. Like everything online, though, you need to be strategic in promoting your video. The content, messaging, and the promotion channels all contribute to the success or failure of your video marketing strategy.We wrote an interesting article here based on a related subjec, hope you like it ! https://thevideoanimationcompany.com/marketing/what-is-an-explainer-video-and-do-you-really-need-one
×