Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website FixWillPower.com. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.
To ensure that your viral content has the chance to go viral on the top social channels, make sure that the majority of your promotion efforts are executed immediately after the content has been published. This will ensure that you have recency on your side when it comes to algorithms for trending content. From there, you just need engagement with your content on as many platforms possible to help it reach critical mass. 

What you need are deep insights into your audience. To find them you'll need to run surveys, conduct interviews and sift through data. Start by gathering basic information like demographics, then move onto more detailed considerations of personality and preferences. Be sure to get to the root of what your audience need, what they want, and which problems you can help them with.
If someone (a real visitor) joins in and gets too nasty, delete the comment. A rude customer in a restaurant will get kicked out for ruining the dining experience for others. If someone is posting truly negative or inappropriate comments – delete them. Just remember, leaving controversial comments can sometimes be a very good thing to get more attention.
After that you need to decide if you want to embed the video. Which you would do for a shorter bit of video like a GIF, or small animation Or if you’ve got a longer video that you want to include. You’re probably better off having a killer thumbnail that encourages the viewer to click through to watch the video somewhere else. So host the video on a platform like Wistia to measure the results and then have the audience click through from your email to the video.
Studies show that when viewing videos on social media, a viewer commonly first reads text within a video and then immediately bounces to the caption, often even before the video has run to completion. The caption on a video for social media can make or break a post. If posting on Facebook, the platform recommends choosing a descriptive title for your video that will make it easily searchable.
So put aside the idea that email marketing is as outdated as a fax machine, and see what adding some movement to your emails might do. Even if you don’t have extensive resources, the two lighter-weight alternatives to videos are easy to implement. Every email marketer needs to know about what’s possible now. Maybe a few of you will be inspired enough to try just one animated gif.
Sixty-five percent of business decision-makers visit a marketer’s website after viewing a branded video. It’s clear that quality and relevant video marketing content can dramatically improve your site’s SEO by driving people to your homepage. Additionally, video can enhance your conversion rates: HubSpot reports that 39% of business decision-makers contact a vendor after viewing a branded video.
Some brands and influencers have found an incredible niche on YouTube. YouTube personalities Casey Neistat and Amy Schmittauer are awesome examples of influencers with a loyal following while GoPro is the Cinderella story of brands making it big. Those, along with countless others, have discovered a formula for YouTube success and it has worked well.

The buyer persona will also determine your brand’s tone, which is very important when recording your videos. Will you be fun and entertaining, or does your ideal buyer prefer a serious, more professional approach? Ultimately, nothing is set in stone, and you’ll be able to adapt the message and tone in your video marketing strategy as you start publishing.
Evaluate your past content — both the wins and the losses — to gauge where video would be best positioned to succeed. You can’t reach your audience members if you post videos on YouTube while they continue to scroll through Instagram. By evaluating audience behavior ahead of time, you can ensure your videos will be seen by the people most likely to watch them.
For example, Mailjet’s integration with Viwom allows you to embed videos in your email campaigns that will automatically detect the device, operating system, and email client where the email is opened from and deliver the best option to each one. On some clients, the video won’t load but at least you can ensure something is delivered in its place – like a GIF or an image.

The best way to leverage the power of video in your email campaigns is to use animated GIFs to drive attention to the most seductive of internet activity: moving images. Your audience has become accustomed to short snippets of video previewing the content they are about to watch, including previews on major streaming platforms like YouTube and Netflix.


Also, even if HTML5 videos can be viewed by more and more email users, there’s still going to be a significant group of users who can’t view embedded videos. Hopefully in a few years this group will be less than 10% for users, but we have to do our email marketing with the technology we have now. Because of that, we need to create an alternative for everyone who can’t see the videos. Fortunately, there's a great alternative to embedded videos. It's been widely tested, too.
What does this mean from a marketing perspective? Video is quickly becoming the number one way to connect with consumers, viewers, and followers.Between the automatic video-playback on most social media mobile feeds, and the 2.08 billion global smartphone users in 2016, an effective video marketing strategy can provide one of the highest ROIs for any brand’s digital marketing strategy.
Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. From Q3 of 2013, mobile video views have grown more than 233 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.
I like to tell people I’m “Not very hip to what the kids are doing these days.” So when the whole mannequin challenge came about, I thought it was pretty pointless. But sure enough, star after star and brand after brand hopped on board, and now there are over 4.5 million YouTube results. My employer KoMarketing’s mannequin challenge also happens to be one of their top Facebook posts of all time. Who would’ve thought?
Numbers don't lie. They are your single source of truth. 90% of online shoppers have said that product videos influence their shopping and buying decisions. After watching a video, 64% of users are more likely to buy a product online. Videos have an impact on software listings too. In fact, 69% of people have decided to buy software after watching a video.
Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Moovly gives us whopping statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.

Second place went to Turkish Airlines, with The Selfie Shootout, which depicted sports stars Kobe Bryant and Lionel Messi sending each other self-portraits from a variety of exotic locations to which the airline flies. Third and fourth places, meanwhile, went to Volvo Trucks (with the Epic Split ad, featuring Jean-Claude van Damme) and Google (with its Chrome For campaign).
Casie Gillette is the Senior Director of Digital Marketing at KoMarketing, a B2B Marketing agency in Boston, MA. She has been in the online marketing industry for 12 years, working on both the agency side and in-house. Casie has been responsible for developing and implementing digital marketing strategies for both small businesses and Fortune 500 companies. She regularly speaks about content marketing, search, social, and branding.
Time-sensitive promotions: You’re using price breaks to close warm or stuck leads. Why not invest in video for something simple and numbers-driven like price promotions? A typical consumer gets over 10 promotional emails per day. Your price promotion will not perform well if it’s not seen – and video helps to increase open rates. Plus the richer experience of videos – music, sound effects, voice, etc. – drive home what’s special about your promotion.
Animated gifs are increasingly being classified as videos. Though they are radically stripped down from a true video, it only takes a couple of frames to make an image appear to move. This is one of the tricks to keeping animated gifs both small and engaging – they shouldn’t be much more than six or seven frames. Often three or four frames is the sweet spot. It’s just enough motion to be engaging.
You produce a video and post it publicly on YouTube to gain maximum reach and earned views. In this case, the video itself (due to Google’s high rank for YouTube) moves up your search engine rankings. The call to action in your video will attempt to direct traffic back to the white paper on your site … but in return for YouTube’s incredible reach and rank, you risk your leads getting distracted by other YouTube videos instead of following your call to action.
Show the world an especially funny or cute animal. There's no beating a cute animal for working your way into your audience's hearts. Cute animals have an almost universal appeal — there's something about watching a baby puppy take its first steps, for instance, that can warm even the coldest hearts. If you have an adorable pet or you happen to stumble across a heartwarming interaction at the zoo, take your phone out and start recording!
Idea Starter #2 - Viral Videos with Celebrities: Another successful method is to involve a celebrity in some way. They don't have to be A-list or even B-list, but they already come with a certain amount of fame that you can use. Think about someone semi-famous who aligns with your brand, has a following and would make a splash if he or she entered the web space. It's amazing how quickly followers of that person will spread the word for you.

Rapid response to hot topics: Print is the easiest medium to produce and manage – once a statement is approved and locked down, everything else is copy and paste. But what’s the hidden cost of leaving the reader “unsupervised”? Video lets you marry tone and words, control the pace at which viewers move through a piece of content, and direct their eyes and ears to points of emphasis.

Promotional videos can foster trust as well. Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online.
Overall, Marketing is a complete philosophy and it isn’t a puzzle. In order to do well in any form of marketing, whether online or offline, you need to learn it. Especially when it comes to online, having a complete understanding of how online channels work is important. All this makes it important for a marketer to learn online marketing formally.  
Pro-tip: Think outside the box a bit here. Are there other products that are successful and complement your own? How can you use those products to create how-to videos that still let your brand shine? Where’s the cross-section of a problem or question your audience has and how your product can help? Asking questions like this can help you come up with great ideas.
.GIFs are effective for images with simple graphics, limited colors, text images (like logos), etc. .GIFs usually are limited to 256 colors. But, it supports animation, so it is good for email design. Also, these files can be compressed into a smaller file size. Animated .GIFs do not support animation the way Flash files do, but allow you to add movement without much programming or coding. You can use jQuery to generate animated effects.
Susan thanks for the inclusion of Playable. Our focus is making it simple and easy to add a short video clip into email campaigns and send using your preferred ESP. By including video within the email, as opposed to a still frame from the video, our clients enjoy response uplifts on average of 3x. See our latest customer success story where the client achieved a 37% response rate: https://playable.video/blog/video-email-customer-success-story-dasco-auto-electrical/
Use good video recording equipment to get excellent results. Go for a good selection from DSLR, which is known for good image quality, speed, quality optics and manual controls. Apart from this, you can also use video recording apps which can also help you shoot excellent video. For example, Camera Plus Pro helps in advanced video recording on any iOS device, along with other features like video filters, zooming and pause support. The hi-definition 8mm vintage camera gives your video a retro style.
Hunker down and get to work learning the 101 of running an ad. Starting with Facebook is your best bet, and there you’ll be using the conversion optimization feature. Conversion Optimization guarantees that your videos are seen by a target audience who are likely to be interested in your business and will complete the lead of sales funnel you are hoping for.
Remember the longer video is not to go too long you still look to think about your audience’s attention span so no longer than 60 seconds and the content should be just as tailored To their interest if you’re writing and have to written email. So not just a generic blast it needs to be about them at their interest maybe their job title their specific pain points and other things like that that might make them a little bit more interested and
Pro-tip: This video type can be challenging to do if you’re only reviewing your own products. However, there is a workaround here. Instead of reviewing your own products, you can review products that complement your own. For example, if your eCommerce website sells backpacks for the modern traveler, other products that might interest your audience could be camera gear, space-saving products for a backpack, and so on. This allows you to focus your reviews on something else while keeping your own product on display. These type of reviews make you an authority in your field and cultivates a sense of trust among potential customers.
Nonetheless, NGO video marketing faces many challenges, particularly limited resources. 45% of nonprofit communicators report that their workload is too heavy and 17% say it is “much too heavy.” The good news is that even with these limitations of manpower and budget, an effective NGO video marketing strategy is still possible. Just follow these seven tips to get started:
What you need are deep insights into your audience. To find them you'll need to run surveys, conduct interviews and sift through data. Start by gathering basic information like demographics, then move onto more detailed considerations of personality and preferences. Be sure to get to the root of what your audience need, what they want, and which problems you can help them with.
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