As you probably know, the most common workaround for embedded videos is to create a “fallback image”. This is a static image that users will see if they can’t view the video. Or you can just make an image that looks like the video, complete with the player controls at the bottom. While I was searching through several thousand emails to find examples for you, it was these static images that just looked like videos that were used 95% of the time.
You can work with bloggers or influencers to create and promote videos. Rather than dealing with making the videos yourself, or paying someone else and then having to find a way to promote them, why not work with someone who can make and promote your videos? Vloggers with a large and relevant audience will be happy to work with you on a partnership. By integrating your product or service into their current video format, there should be little extra work for them to complete.
Businesses that start with a large audience are more likely to reach viral content fame organically (without paid tactics) because their audience propels their content forward. Businesses that are starting with a smaller audience may want to invest in paid promotion methods to ensure that their content reaches the most people possible to help it spread quickly.
DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation for writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.
Currently, the online market is buzzing excitedly about upbeat trends in video email marketing that is drawing a lot of attention from viewers as well as marketers. For better email marketing results, salespeople should study the web analytics and user engagement behavior affected by video email marketing. And, if you follow the points discussed in this post, you definitely can plan things well for your business.

Patagonia’s video above also demonstrates the importance of setting up your video. Don’t just throw a video into your email without any explanation. You’ve got to let your subscribers know why they should watch the video and what it’s all about. If they know exactly what they’re getting, they’ll be more likely to watch. So, set up your video in the email. 

Far too many brands are still sending their audience to YouTube, or Vimeo, or some other third party page to watch their content. You can either own the entire multimedia experience that your audience is about to embark on, or you can send them to a page to watch your video and inevitably get distracted by the latest cat video recommended to them. Optimizing your videos is about more than just the video – it’s about the entire user experience. 

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence. As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.
Bryan is also one of the nation’s first Master Certified Local Experts with Constant Contact, having provided digital marketing strategy to well over 1,000 businesses since 2010. Bryan is a guest lecturer at the Sawyer School of Business and a contributor to several websites including Constant Contact, BlueHost, BusinessTown, and the Boston Business Journal.

Use good video recording equipment to get excellent results. Go for a good selection from DSLR, which is known for good image quality, speed, quality optics and manual controls. Apart from this, you can also use video recording apps which can also help you shoot excellent video. For example, Camera Plus Pro helps in advanced video recording on any iOS device, along with other features like video filters, zooming and pause support. The hi-definition 8mm vintage camera gives your video a retro style.
There are a lot of fantastic points in this article. Video is absolutely the way to go because of just how engaging it is with customers. But when dealing with mobile there are a couple things that you need to make sure you are doing. You need to capture their attention early since attention span on mobile (especially on apps like Facebook) is pretty low. Design the video for sound-off viewing with things like subtitles. Have a clear call to action at the end of your video. The last thing is to plan for vertical viewing since “people are 67% more likely to watch the full length of square videos than they are to watch horizontal ones.” (source: https://sundaysky.com/blog/5-mobile-video-best-practices/ )
Viral marketing strategies often forget about the pre-launch phase of a campaign. An easy way of ensuring that a viral marketing campaign goes viral is to start a conversation online where most of your audience is to build up hype around the campaign before it goes live. Build a plan where colleagues are involved to help get the conversation started. Maybe even include affiliates or related companies, who could gain from promoting the campaign, to help get the word out to as many people as possible. What will this achieve? This will get more people talking and peak their interest so your campaign will start strong and it will cost less to get the momentum going. From launching a teaser campaign to building anticipation through content on social media, pre-launch can sometimes be just as important as the actually promotion phase.
Try to launch your campaign with three to five videos and add to your video collection over time. If you only have one video - don't try to take it viral until you have more because one video is a clear indication you are just not ready yet. If you don't have time and resources to make more than one video, you probably don't have the ability to handle hundreds of calls a day either.
But, here’s the tricky thing about this type of video. Like product reviews, while you can definitely create videos of unboxing your own products, they are more impactful if someone else does it instead.  As a brand, this could mean creating an influencer outreach plan to help get these videos created by a third party (and reach their audience, to boot!)

Viral Tip: If you want to get popular off of an existing meme, your best bet is to put your video out as soon as possible. The popularity of video memes usually burns bright, but short. For example, the "Harlem Shake" video craze of early 2013 peaked in mid-February with millions upon millions of daily views. However, by as early as the start of March, viewership had fallen drastically.[3]
We recently published an infographic on how powerful video will become. But the future has already arrived. This has been a full-on video revolution year for marketers. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.
Dig up something tacky from the past. It's amazing how quickly pop culture that seems cutting-edge at the time becomes embarrassingly dated. Older music, fashion, TV shows, and so on can be absolutely cringe-inducing with a decade or two of hindsight. Unearthing an old, forgotten gem of retro cheese and uploading it to the internet can be an unorthodox path to viral success, but it's one that can truly pay off if you hit the jackpot — consider how the practice of "Rickrolling" became a cultural touchstone based off of a decades-old music video by Rick Astley.

Sixty-five percent of business decision-makers visit a marketer’s website after viewing a branded video. It’s clear that quality and relevant video marketing content can dramatically improve your site’s SEO by driving people to your homepage. Additionally, video can enhance your conversion rates: HubSpot reports that 39% of business decision-makers contact a vendor after viewing a branded video.
Begin with a review of your existing video content. Which formats and topics have you covered, and which have you missied? What's working and what isn't? A thorough audit will help to pick out the strengths and weaknesses of your current videos and suggest areas for improvement. Check out our blog post for a guide to conducting your own video audit.
Email has a bit of a reputation for being old-school. Some people think it’s downright stodgy. But that idea is as outdated as “email is dead”. Email is very much alive, so much so that many social media gurus have launched coaching programs for how to use email marketing. It took them awhile, but they’ve come to realize email is one of the biggest drivers of ROI around.
Also, even if HTML5 videos can be viewed by more and more email users, there’s still going to be a significant group of users who can’t view embedded videos. Hopefully in a few years this group will be less than 10% for users, but we have to do our email marketing with the technology we have now. Because of that, we need to create an alternative for everyone who can’t see the videos. Fortunately, there's a great alternative to embedded videos. It's been widely tested, too.
Capture an adorable family moment. Don't be afraid to tug at your audience's heartstrings when you're chasing viral success. Cute or heartwarming videos can be immensely popular, and one of the easiest ways to capture pure, undistilled cuteness is to turn the camera on your family. Record something truly adorable (like, for instance, a relative's enthusiastic welcome home after serving a tour of duty abroad) and you will score big with grandmothers everywhere.

Video advertising is becoming more and more affordable and widespread. Video adoption grows partly because advances in technology but also because it’s easy to spread across the globe. Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.


If you offered Prismacolor pencils in your online store, you have the option of promoting the GIF through your own social channels in an attempt to get engagement from your own audience using a piece of content that is proven to be viral with general audiences. Depending on the creator of the content, you may be able to upload the content to your channels directly to share or you may need to re-share the content from the creator’s original social post, YouTube channel, website, or other direct link. Your post (or re-share) would include a link to Prismacolor pencils for sale in your online store.
If you’re taking on the video creation yourself, use the right tools to help you create the best videos possible. I personally recommend Camtasia as a video editing tool. There are also tools like Animoto and Shakr which let you upload video clips into different professionally-made templates, often with background music and visual effects included. Biteable is also a simple video maker that allows anyone to easily create epic DIY videos using ready-made and customizable templates!
Animated gifs are increasingly being classified as videos. Though they are radically stripped down from a true video, it only takes a couple of frames to make an image appear to move. This is one of the tricks to keeping animated gifs both small and engaging – they shouldn’t be much more than six or seven frames. Often three or four frames is the sweet spot. It’s just enough motion to be engaging.
Yes. Experian has reported that 72% of their clients who have used animated Gif’s or cinemagraphs in emails see higher transaction-to-click rates. And last year Dell saw a 109% lift in revenue when it tested an animated gif campaign. Nobody stats are as good as Helzberg Diamonds when it comes to animated gifs. They paired up this technique with personalization and saw a 288% lift. This particular email has become the gold standard (ahem) of what’s possible:

The message - First impression is the last impression - is somewhat true in many cases. People go to watch movies with evocative trailers. A Facebook report reveals that people who have good experience in watching videos in the first three seconds tend to watch the entire video. It means, your video content should be persuasive in nature. It should capture the audience in the very beginning.
Show the world an especially funny or cute animal. There's no beating a cute animal for working your way into your audience's hearts. Cute animals have an almost universal appeal — there's something about watching a baby puppy take its first steps, for instance, that can warm even the coldest hearts. If you have an adorable pet or you happen to stumble across a heartwarming interaction at the zoo, take your phone out and start recording!
Remember the longer video is not to go too long you still look to think about your audience’s attention span so no longer than 60 seconds and the content should be just as tailored To their interest if you’re writing and have to written email. So not just a generic blast it needs to be about them at their interest maybe their job title their specific pain points and other things like that that might make them a little bit more interested and
Send out an email blast with personalized videos (by this I mean, put their name on the video) to all your existing customers. Add a list of items in this video that are relevant to the customer, products that they would potentially buy. You can get this data from their purchase history. Here is an example of the same video as above, but personalized:
You’re probably thinking about topics you can address with video. In its nature as a medium video is multisensory so the best topics should go hand in hand with that fact. Some good examples include product demonstrations and service demonstrations because it’s likely that your buyers will have a lot of questions about those subjects. We talked about the correlation between video and emotions earlier. To connect with viewers’ emotions video uses sounds, color and motion, those qualities make it memorable and that’s why video messages resonate with potential buyers. According to a Forrester research study, a good one minute video is worth 1.8 million words! How can you afford to ignore that much value? It’s one thing to know when to use video, but providing quality content is a whole other subject. It doesn’t have to be scary. No, really, it shouldn’t be scary at all if you keep a few tips in mind.
There are many ways to “go viral” from a marketing perspective. There are no viral marketing techniques which work for all industries so a tailored approach which includes one or more viral marketing channels is important. Videos are the most popular way, but social media posts, search engine result pages (SERPs), email marketing campaigns and even TV advertisements have created viral, trending content for companies, either on purpose or accidentally. There are many different types of viral marketing, but they can be lumped into three categories – content created by a business about their products, content created by others about a business’s products, and content that businesses pay influencers to create about their products through advertising and sponsorship. Below we talk about these types of viral marketing to highlight the variety of strategies you could have.
The power of video simply cannot be denied. If users are spending 1 billion hours a day watching videos, the facts speak for themselves. With the right approach, taking all the right steps in order, video creation can be the making of a business. It costs nothing to make a video these days and business both small and big are putting up their own videos.
To ensure that your viral content has the chance to go viral on the top social channels, make sure that the majority of your promotion efforts are executed immediately after the content has been published. This will ensure that you have recency on your side when it comes to algorithms for trending content. From there, you just need engagement with your content on as many platforms possible to help it reach critical mass.
This is just the tip of the iceberg as the surgance of video continues to climb. As Influencer and Best-Selling Author Joel Comm points out, “Instead of designing a graphic ad that’s likely to be ignored, you can create a simple video ad that people will actually watch and might even share.” And at the end of the day, that’s the point, creating something that viewers want to watch and spread across the web.
2. The content quality is very important, but the production quality is not that important. Production quality and technical aspects have to be OK but not world class. Better production quality is correlated with more trust, but it can’t make up for the lack of substance. So, Facebook Live videos, webinar recordings, and other video material with good enough production quality will work as long as the content itself is engaging.

Viral content reaches people in different ways, depending on the platform they are using. YouTube users, for example, can browse trending videos. According to YouTube Help, YouTube evaluates signals such as the video’s view count, rate of growth in views, where the views originate from (i.e., YouTube search results vs. an embedded video in a blog post), and when the video was published.

Send out an email blast with personalized videos (by this I mean, put their name on the video) to all your existing customers. Add a list of items in this video that are relevant to the customer, products that they would potentially buy. You can get this data from their purchase history. Here is an example of the same video as above, but personalized:


Currently, the online market is buzzing excitedly about upbeat trends in video email marketing that is drawing a lot of attention from viewers as well as marketers. For better email marketing results, salespeople should study the web analytics and user engagement behavior affected by video email marketing. And, if you follow the points discussed in this post, you definitely can plan things well for your business.
Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. From Q3 of 2013, mobile video views have grown more than 233 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.
Not all corporate videos need to be serious. On the contrary, some humour can work well in generating more interest in your video. Vidyard gives an example of a humorous marketing video that proved hugely successful — a parody by cloud invoicing provider Taulia of the award-winning commercial series ‘Get Rid of Cable’ by Direct TV. As Vidyard writes:
Pro-tip: This video type can be challenging to do if you’re only reviewing your own products. However, there is a workaround here. Instead of reviewing your own products, you can review products that complement your own. For example, if your eCommerce website sells backpacks for the modern traveler, other products that might interest your audience could be camera gear, space-saving products for a backpack, and so on. This allows you to focus your reviews on something else while keeping your own product on display. These type of reviews make you an authority in your field and cultivates a sense of trust among potential customers. 

If you’re taking on the video creation yourself, use the right tools to help you create the best videos possible. I personally recommend Camtasia as a video editing tool. There are also tools like Animoto and Shakr which let you upload video clips into different professionally-made templates, often with background music and visual effects included. Biteable is also a simple video maker that allows anyone to easily create epic DIY videos using ready-made and customizable templates!
With the attention span of online users getting smaller each day, mobile devices taking the lead in the competition for screen time and more brands fighting for attention online, video has moved from an added element of a marketing strategy to an imperative piece of your content creation. Luckily, there are online tools that guide business owners, marketing gurus and social media managers from creation to execution with ease. So … lights, camera, action. Or should we say drag, drop and publish.

The end result is a short, simple and tightly produced instructional video to keep viewers engaged, while naturally placing Ben and Jerry’s ice cream in front of the company’s social media following. Having experienced a 6-point lift in brand awareness using Instagram Stories, it’s likely that this encouraged Ben and Jerry’s to delve further into shorter social video content.
If you’re taking on the video creation yourself, use the right tools to help you create the best videos possible. I personally recommend Camtasia as a video editing tool. There are also tools like Animoto and Shakr which let you upload video clips into different professionally-made templates, often with background music and visual effects included. Biteable is also a simple video maker that allows anyone to easily create epic DIY videos using ready-made and customizable templates!
Remember the longer video is not to go too long you still look to think about your audience’s attention span so no longer than 60 seconds and the content should be just as tailored To their interest if you’re writing and have to written email. So not just a generic blast it needs to be about them at their interest maybe their job title their specific pain points and other things like that that might make them a little bit more interested and 

Businesses that start with a large audience are more likely to reach viral content fame organically (without paid tactics) because their audience propels their content forward. Businesses that are starting with a smaller audience may want to invest in paid promotion methods to ensure that their content reaches the most people possible to help it spread quickly.

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