Viral marketing can generate a lot of interest in your business and its products when done correctly. When you create amazing content that you know your customers will love, you empower people with the tools they need to create amazing word of mouth virtual traffic for your business. Or at the very least, it will put your business name on the minds of those who will need to buy the products you sell in the future.
Rapid response to hot topics: Print is the easiest medium to produce and manage – once a statement is approved and locked down, everything else is copy and paste. But what’s the hidden cost of leaving the reader “unsupervised”? Video lets you marry tone and words, control the pace at which viewers move through a piece of content, and direct their eyes and ears to points of emphasis.
If you’re a playful and peppy brand, animated video could be the footage that grabs your audience. Powtoon offers quality animated content that can add a new twist on your videos or showcase a brand in a playful way. If you’re looking for high-quality film footage that runs from hilarious to emotional, with a dabble of wow, the Promo video platform has a diverse offering to showcase any brand.
Viral marketing strategies often forget about the pre-launch phase of a campaign. An easy way of ensuring that a viral marketing campaign goes viral is to start a conversation online where most of your audience is to build up hype around the campaign before it goes live. Build a plan where colleagues are involved to help get the conversation started. Maybe even include affiliates or related companies, who could gain from promoting the campaign, to help get the word out to as many people as possible. What will this achieve? This will get more people talking and peak their interest so your campaign will start strong and it will cost less to get the momentum going. From launching a teaser campaign to building anticipation through content on social media, pre-launch can sometimes be just as important as the actually promotion phase.
What does this mean from a marketing perspective? Video is quickly becoming the number one way to connect with consumers, viewers, and followers.Between the automatic video-playback on most social media mobile feeds, and the 2.08 billion global smartphone users in 2016, an effective video marketing strategy can provide one of the highest ROIs for any brand’s digital marketing strategy.
The best way to leverage the power of video in your email campaigns is to use animated GIFs to drive attention to the most seductive of internet activity: moving images. Your audience has become accustomed to short snippets of video previewing the content they are about to watch, including previews on major streaming platforms like YouTube and Netflix.
Well, quite simply, it's a video that becomes popular without having any traditional advertising to support it. Viral videos are passed around via email, Internet sites, and cell phones. In effect, the general public becomes the driver of the video's immense popularity. However, in recent times, videos have gone viral after driving views by traditional methods. Basically, an ad buy starts the wave (much like priming the motor on a lawn mower) and then the public bites, and it takes off. There is nothing wrong with this way of doing things, but to be fair, it's not a purely viral video.
With the attention span of online users getting smaller each day, mobile devices taking the lead in the competition for screen time and more brands fighting for attention online, video has moved from an added element of a marketing strategy to an imperative piece of your content creation. Luckily, there are online tools that guide business owners, marketing gurus and social media managers from creation to execution with ease. So … lights, camera, action. Or should we say drag, drop and publish.
I attend a number of conferences throughout the year and as a result, I get a lot of email. (Read The Ultimate List of Content Marketing Conferences for the top conferences to attend.) From the conference organizers, from the sponsors, from the exhibitors, and even from people I didn’t meet but who still want to “connect.” It can be overwhelming. And do you know where 99 percent of those emails go? The trash. Don’t be the trash email.
Thanks for referencing some of work here Liis. Like everything online, though, you need to be strategic in promoting your video. The content, messaging, and the promotion channels all contribute to the success or failure of your video marketing strategy.We wrote an interesting article here based on a related subjec, hope you like it ! https://thevideoanimationcompany.com/marketing/what-is-an-explainer-video-and-do-you-really-need-one