In the last 10 years, the digital landscape has changed significantly. People are phasing out desktop and laptop computers to search the web and interact with content. Instead, they are picking up their mobile phones and tablets. What’s more, digital technology is cheaper today than it’s ever been before; there are virtually no boundaries on how, when and where people can interact with content.
Customized landing pages: Similar to the home page explainer video, landing pages that include a customized video are highly targeted proxies for your home page because they are intended to match the invitation (call to action) you’ve sent. Using inexpensive cloud-based tools, it’s easy to make hundreds or even thousands of variations of a given video. Why go through the trouble? Unbounce says that using videos on landing pages can boost conversion up to 80%.

It’s something that I do all the time so I wanted to share my best practices with you And so it’s pretty clear what you might do use video and email to help you. You must stand out and the results support that as well by using video in your email campaigns. You can see up to 300% increase in click-through of you’re of your campaign. So how do I go about it?


Make a short film. While feature-length movies are typically beyond the time and budget constraints of most viral video producers, shorts offer a more attainable target. There are no rules here. You can go for a dramatic narrative, a simple comedy setup, or even take an experimental approach by stringing together images and textures without a traditional storyline — it's all up to your vision as director.


You have an assortment of products on your website. Make a video for each of them. Yes, I said it. EACH. OF. THEM. But that isn’t enough. All these products are categorized under different labels, right? Make a video for each category. No, I am not kidding. If you’re looking for a tool to help you make videos at scale, give Rocketium a try. We have APIs to automate your video creation.

Make sure to track your reach, clicks and sales for each ad and consider A/B testing one element of your video or caption and then run it again. Needls Co-Founder Michael Koral points out that, “by testing two videos against each other, you can isolate what messaging does the best for you (and at a larger scale because more eyes will be on your content) to see what provides the best engagement and ROI from their advertising.” As you create more and more videos you will be able to track your business trends and what wins your audience over.


Overall, Marketing is a complete philosophy and it isn’t a puzzle. In order to do well in any form of marketing, whether online or offline, you need to learn it. Especially when it comes to online, having a complete understanding of how online channels work is important. All this makes it important for a marketer to learn online marketing formally.  
Beta Testing: Identify top influencers who can try your new product in beta and motivate them to review and talk about it before it goes to market. Their followers will be privy to ‘classified’ information that makes them feel great and they will want to know more about the product. Make sure that any bugs or confusion that are identified in this phase are solved before the product goes live. It could turn into a lessons learned blog!
By creating information-dense, accessible, easy-to-interact-with video content, brands can develop a substantial online following and promote customer recall. For an example of a company that’s done this particularly well, consider Headspace, a meditation app that became a $250 million business. The app offers multiple levels of meditation, employing gamification to increase engagement. Users must complete and master each meditation level before advancing. Most sessions are in video format, beautifully crafted with illustrations and layouts true to the brand. It is elegant, consistent and engaging, heavily relying on video.
Businesses that start with a large audience are more likely to reach viral content fame organically (without paid tactics) because their audience propels their content forward. Businesses that are starting with a smaller audience may want to invest in paid promotion methods to ensure that their content reaches the most people possible to help it spread quickly.
What is your marketing goal for this campaign? 1) Awareness, 2) Consideration or 3) Conversion? Each one makes up where your audience is in your funnel. Awareness means they’ve just learned about your brand so they’re not ready to buy anything but that doesn’t mean they won’t do so in the future. Consideration is when someone is already well-acquainted with your brand and are considering whether or not you’re the right choice for them to buy from you. Conversion is where your audience converts. They know and like you so they decide to take the leap and hand you their hard-earned cash. Depending on which stage you’re targeting, you should tweak your approach in your video content to better appeal to that specific audience.
There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers. Don’t let your brand be that guy – instead, your video should be centred around the story and not the sale. Remember: the same rules that apply for written content marketing apply for video marketing – concentrate on the value you’re providing for your customers.
With the attention span of online users getting smaller each day, mobile devices taking the lead in the competition for screen time and more brands fighting for attention online, video has moved from an added element of a marketing strategy to an imperative piece of your content creation. Luckily, there are online tools that guide business owners, marketing gurus and social media managers from creation to execution with ease. So … lights, camera, action. Or should we say drag, drop and publish.
For example, Mailjet’s integration with Viwom allows you to embed videos in your email campaigns that will automatically detect the device, operating system, and email client where the email is opened from and deliver the best option to each one. On some clients, the video won’t load but at least you can ensure something is delivered in its place – like a GIF or an image.
Yes, you read that title correctly. That out of their minds, slightly alcoholic team over at Epic Meal Time were the first to teach me about YouTube marketing. As with all successful YouTube channels, they had to build their own channel themselves. There was no network backing them or an executive producer coming on board to show them the ropes. There wasn’t even anyone with any real experience!
Do you want to reach new customers by promoting your online store’s best products? One of the hottest ways to reach more of your target audience is through viral marketing. Of course, it’s not quite as simple as adding cute animals to your marketing message, hoping that a kitten sitting on top of camping gear is enough to get your website link spread to the masses. But we’ll breakdown what steps you can take to help you inch closer to success. In this post, we’re going to look at how businesses can skyrocket sales through viral marketing.
Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. From Q3 of 2013, mobile video views have grown more than 233 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.
Yes, you read that title correctly. That out of their minds, slightly alcoholic team over at Epic Meal Time were the first to teach me about YouTube marketing. As with all successful YouTube channels, they had to build their own channel themselves. There was no network backing them or an executive producer coming on board to show them the ropes. There wasn’t even anyone with any real experience!
The best way to leverage the power of video in your email campaigns is to use animated GIFs to drive attention to the most seductive of internet activity: moving images. Your audience has become accustomed to short snippets of video previewing the content they are about to watch, including previews on major streaming platforms like YouTube and Netflix.
Idea Starter #4 - Voyeuristic Viral Videos: We are all voyeurs in some way. The number of reality shows on our TV screens is a testimony to that. So, think about a way that your video can be something that's filmed "under the radar." From hidden camera techniques to surveillance footage, making people feel like they're being let in on something that should be secret is a great way to get attention.
Finally, the most exciting and high impact way of optimizing your video marketing is through personalization. Businesses can see a 500% increase in email engagement with video personalization. While this can be difficult for bulk mailing, there are a lot of tools coming out that can connect your CRM and databases to your video content that seamlessly embeds personal details like names, companies, cities, and more right into a video.

This is just the tip of the iceberg as the surgance of video continues to climb. As Influencer and Best-Selling Author Joel Comm points out, “Instead of designing a graphic ad that’s likely to be ignored, you can create a simple video ad that people will actually watch and might even share.” And at the end of the day, that’s the point, creating something that viewers want to watch and spread across the web.

The best way to leverage the power of video in your email campaigns is to use animated GIFs to drive attention to the most seductive of internet activity: moving images. Your audience has become accustomed to short snippets of video previewing the content they are about to watch, including previews on major streaming platforms like YouTube and Netflix.
What is your marketing goal for this campaign? 1) Awareness, 2) Consideration or 3) Conversion? Each one makes up where your audience is in your funnel. Awareness means they’ve just learned about your brand so they’re not ready to buy anything but that doesn’t mean they won’t do so in the future. Consideration is when someone is already well-acquainted with your brand and are considering whether or not you’re the right choice for them to buy from you. Conversion is where your audience converts. They know and like you so they decide to take the leap and hand you their hard-earned cash. Depending on which stage you’re targeting, you should tweak your approach in your video content to better appeal to that specific audience.
Video is one of the most essential pieces of an NGO’s marketing strategy. According to a 2019 Nonprofits Communications Trends report, when asked the responsibilities they would assign a new hire, the top responses from survey participants were social media, content creation, and video. Even YouTube recognizes the growing need for video in the nonprofit sector, which is why the channel launched YouTube Giving in August 2018.

In 2013, Oreo jumped on the infamous moment when a power outage caused lights to go out during the Superbowl. In the 34th minute the Superdome experienced a slight blackout which Oreo’s social media team quickly jumped on. Posting a solitary Oreo on a black background with text reading “You can still dunk in the dark” on Twitter and Facebook, it quickly received over 10,000 retweets on Twitter and more than 20,000 likes on Facebook.
You can work with bloggers or influencers to create and promote videos. Rather than dealing with making the videos yourself, or paying someone else and then having to find a way to promote them, why not work with someone who can make and promote your videos? Vloggers with a large and relevant audience will be happy to work with you on a partnership. By integrating your product or service into their current video format, there should be little extra work for them to complete.
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