Viral marketing can generate a lot of interest in your business and its products when done correctly. When you create amazing content that you know your customers will love, you empower people with the tools they need to create amazing word of mouth virtual traffic for your business. Or at the very least, it will put your business name on the minds of those who will need to buy the products you sell in the future.
So what's the take-away here? It’s probably still a year or more until HTML5 video in emails is more widely used. Some of the bravest email marketers might leap in now, like Chanel did with this HTML5 email that StyleCampaign created, but those will be the exception. Again, what really matters for your results is which email clients your list uses most. It’s a good idea to check your email analytics to see which email clients your subscribers use. Who knows, you might actually see an opportunity for some video testing. 

Businesses that start with a large audience are more likely to reach viral content fame organically (without paid tactics) because their audience propels their content forward. Businesses that are starting with a smaller audience may want to invest in paid promotion methods to ensure that their content reaches the most people possible to help it spread quickly.
The end result is a short, simple and tightly produced instructional video to keep viewers engaged, while naturally placing Ben and Jerry’s ice cream in front of the company’s social media following. Having experienced a 6-point lift in brand awareness using Instagram Stories, it’s likely that this encouraged Ben and Jerry’s to delve further into shorter social video content.
Sending video in email is still a tricky business even though marketers have been trying since the late 1990s. In this post, we’re going to go over some of the ways to get around the difficult issues with sending video in email. It seems fairly obvious that video email marketing will be more common in the future – so we might as well get used to it now!
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Idea Starter #4 - Voyeuristic Viral Videos: We are all voyeurs in some way. The number of reality shows on our TV screens is a testimony to that. So, think about a way that your video can be something that's filmed "under the radar." From hidden camera techniques to surveillance footage, making people feel like they're being let in on something that should be secret is a great way to get attention.
Sixty-five percent of business decision-makers visit a marketer’s website after viewing a branded video. It’s clear that quality and relevant video marketing content can dramatically improve your site’s SEO by driving people to your homepage. Additionally, video can enhance your conversion rates: HubSpot reports that 39% of business decision-makers contact a vendor after viewing a branded video.

Currently, the online market is buzzing excitedly about upbeat trends in video email marketing that is drawing a lot of attention from viewers as well as marketers. For better email marketing results, salespeople should study the web analytics and user engagement behavior affected by video email marketing. And, if you follow the points discussed in this post, you definitely can plan things well for your business.


Topicality: Staying current can be important with viral videos, although it's not essential. If not with current trends, news, politics, music, films or gaming, then at least current with the viral videos that are trending high. Many of the viral videos seen when Rebecca Black's Friday was doing the rounds related to it in some way. Most recently, viral content around President Trump, or Russia, has proven to get views. These are the current topics to parody, make fun of, defend or blatantly attack. Who knows how long it will last, but SNL will no doubt want it to continue. Melissa McCarthy's Sean Spicer sketches were huge successes.
Facebook’s algorithm determines the types of content that an individual user sees, and according to Facebook, the goal in 2018 is to give users “…less public content like posts from businesses, brands, and media.” This typically results in less trending content from businesses, but rather content from publications and individuals. Of course, when a product gets featured in trending content on Facebook, it gets a lot of attention.
Well, quite simply, it's a video that becomes popular without having any traditional advertising to support it. Viral videos are passed around via email, Internet sites, and cell phones. In effect, the general public becomes the driver of the video's immense popularity. However, in recent times, videos have gone viral after driving views by traditional methods. Basically, an ad buy starts the wave (much like priming the motor on a lawn mower) and then the public bites, and it takes off. There is nothing wrong with this way of doing things, but to be fair, it's not a purely viral video.
In 2013, Oreo jumped on the infamous moment when a power outage caused lights to go out during the Superbowl. In the 34th minute the Superdome experienced a slight blackout which Oreo’s social media team quickly jumped on. Posting a solitary Oreo on a black background with text reading “You can still dunk in the dark” on Twitter and Facebook, it quickly received over 10,000 retweets on Twitter and more than 20,000 likes on Facebook.
Customized landing pages: Similar to the home page explainer video, landing pages that include a customized video are highly targeted proxies for your home page because they are intended to match the invitation (call to action) you’ve sent. Using inexpensive cloud-based tools, it’s easy to make hundreds or even thousands of variations of a given video. Why go through the trouble? Unbounce says that using videos on landing pages can boost conversion up to 80%.

The next step in viral marketing is to discover or create a piece/pieces of content that has the potential to be viral. It must feature a product you sell and be of high quality. For content to be inviting enough for people to share it you must spend time and money on the creating top quality content. Conduct keyword research to optimize for search engines and make sure to include a strong call to action close to the top of the content so people know what to do with this information. Use the notes from your research in the first step to determine what network(s) you want to go viral on and the type of content that will help you achieve that result. Then publish that content, or get the content published on a source that can help you go viral. Refer to your research to see what elements create the best viral content for your target audience.
Are you launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their homepage explainer video was effective.
Make an animation. Viral videos don't necessarily have to be of real people and places. If you're skilled with animation software (like, for instance, Adobe Flash), you can put your skills to use by making cartoons, animated gags, music videos and more. Best of all, animation allows you to depict things that would be impossible to actually shoot with a camera, so you're free to be as creative as you like.
Today, one of the biggest trends driving the digital marketing world is responsive design. When a company’s content doesn’t perform well on a given device or browser system, the business behind it loses traffic and suffers decreased conversions as a result. Fortunately, video content is fit for consumption on all devices, ranging from computers to mobile phones. This expands video’s reach and makes it more user-friendly and consumer-focused.
About Us: Many think of bottom-of-the-funnel activities as those related to product features, price, etc. But customers in the market for an expensive product or long-term service relationship are just as interested in the “who” as they are in the “what” or “how much.” When two providers are close on quality and price, perceived trustworthiness and commitment to service often are the deciding factors. Video is an excellent medium for communicating your values or simply putting a face on your company.

Educational content: Whether a piece of thought leadership or a practical guide, educational content is the bread and butter of content marketing. Why use video? It offers an enjoyable “lean-back” experience that promises to be interesting and short. Videos can be posted to your blog, live on in evergreen learning or resource centers, or even serve as an ungated trailer next to gated content.
I like to tell people I’m “Not very hip to what the kids are doing these days.” So when the whole mannequin challenge came about, I thought it was pretty pointless. But sure enough, star after star and brand after brand hopped on board, and now there are over 4.5 million YouTube results. My employer KoMarketing’s mannequin challenge also happens to be one of their top Facebook posts of all time. Who would’ve thought?

If you want to make your animated gifs even smaller, run the individual frames through a tool like Jpegmini. If you use a minimizer like that first (in addition to saving for web in Photoshop, too, of course) it’s often possible to cut the size of an animated gifs down to one third of its original size. That can make the difference between having animated gifs be a viable or unrealistic technique.
Currently, the online market is buzzing excitedly about upbeat trends in video email marketing that is drawing a lot of attention from viewers as well as marketers. For better email marketing results, salespeople should study the web analytics and user engagement behavior affected by video email marketing. And, if you follow the points discussed in this post, you definitely can plan things well for your business.
After that you need to decide if you want to embed the video. Which you would do for a shorter bit of video like a GIF, or small animation Or if you’ve got a longer video that you want to include. You’re probably better off having a killer thumbnail that encourages the viewer to click through to watch the video somewhere else. So host the video on a platform like Wistia to measure the results and then have the audience click through from your email to the video.
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