If someone (a real visitor) joins in and gets too nasty, delete the comment. A rude customer in a restaurant will get kicked out for ruining the dining experience for others. If someone is posting truly negative or inappropriate comments – delete them. Just remember, leaving controversial comments can sometimes be a very good thing to get more attention.
In September 2018 Nike launched their 30th anniversary campaign of the iconic tagline “Just do it” with a video of many athletes, including Serena Williams, Lebron James and most notable Colin Kaepernick. The most important element of this campaign was the inspirational tone that equates to Nike’s tagline. After the release of this campaign social media blew up with people taking inspiration and offense to this message. Even President Trump voiced his opinion against the brand’s work. Of course those who supported the messaging understood the need to stand up for injustices no matter who is being treated unfairly.
Pro-tip: This video type can be challenging to do if you’re only reviewing your own products. However, there is a workaround here. Instead of reviewing your own products, you can review products that complement your own. For example, if your eCommerce website sells backpacks for the modern traveler, other products that might interest your audience could be camera gear, space-saving products for a backpack, and so on. This allows you to focus your reviews on something else while keeping your own product on display. These type of reviews make you an authority in your field and cultivates a sense of trust among potential customers.
Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. From Q3 of 2013, mobile video views have grown more than 233 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.
Try to launch your campaign with three to five videos and add to your video collection over time. If you only have one video - don't try to take it viral until you have more because one video is a clear indication you are just not ready yet. If you don't have time and resources to make more than one video, you probably don't have the ability to handle hundreds of calls a day either.
With people freaking out all over the internet due to the recent Facebook changes, it’s become essential to move from organic content to campaigns. It sounds surprising perhaps but after doing an expansive research on the power of images VS videos in Facebook ads, the data shows that video has up to 4x the reach and 2.5x more clicks on each ad. Promo user, Kelley Payne of Big World Art shared that she, “decreased cost-per-click (CPC) from around $1 to $0.40 – $0.70.” Theresa Shepard, owner of Shepherd & Schaller Sporting Goods, echoed the financial gain when using video to run campaign by noting that video ads, “sparked a 50% increase in store visits during campaigns.”
It shouldn’t be hard work for your email subscribers to watch your videos. So, instead of having users click a link that leads them to a landing page to watch your video -- an extra step -- embed the video directly into your email. This will save users that extra click and improve the user experience. Increasing the number of views your video will receive in turn increases the odds that your subscribers will convert.
Make Yourself Recognizable: Your videos can be similar, but should offer a different message about your company or talk about other products and services. For example, you might start each video with a particular sound bite, image, or color theme to brand your videos. With the right marketing, this can help consumer viewers recognize other videos you produce. (You can also serial brand at the end of a video just be sure that all videos have at least one common, recognizable feature.)
Currently, the online market is buzzing excitedly about upbeat trends in video email marketing that is drawing a lot of attention from viewers as well as marketers. For better email marketing results, salespeople should study the web analytics and user engagement behavior affected by video email marketing. And, if you follow the points discussed in this post, you definitely can plan things well for your business.
Animated gifs are increasingly being classified as videos. Though they are radically stripped down from a true video, it only takes a couple of frames to make an image appear to move. This is one of the tricks to keeping animated gifs both small and engaging – they shouldn’t be much more than six or seven frames. Often three or four frames is the sweet spot. It’s just enough motion to be engaging.
Video advertising is becoming more and more affordable and widespread. Video adoption grows partly because advances in technology but also because it’s easy to spread across the globe. Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.
To make your videos as memorable as possible, ensure that you’re keeping them in line with your brand strategy. This means keeping colors, fonts, logos and voice the same in your video marketing as they are in your blogs and articles. While videos do things text content doesn’t, users should still be able to recognize the style and format of your brand’s videos online.
With the attention span of online users getting smaller each day, mobile devices taking the lead in the competition for screen time and more brands fighting for attention online, video has moved from an added element of a marketing strategy to an imperative piece of your content creation. Luckily, there are online tools that guide business owners, marketing gurus and social media managers from creation to execution with ease. So … lights, camera, action. Or should we say drag, drop and publish.
Viral content doesn’t just generate traffic from the top social networks. It can give you a leg up in SERPs – Search Engine Results Pages. In Google search results, for example, if you can’t rank for a high-competition keyword, you may be able to get your product featured in content from a publisher that can do so through Google News. Google News’ algorithm focuses on the content’s diversity, freshness, textual relevance to the search, and originality.
According to HubSpot, 80% of customers remember a video they’ve watched in the last month. One of the biggest strengths of video marketing is that it’s highly visual and auditory, which means it’s easier for many users to remember than text-based content. When customers remember your video marketing content, they also remember your brand, which translates to more sales and leads for you. What’s more, customers typically like to share videos they enjoy, which can expand your online reach.
Hunker down and get to work learning the 101 of running an ad. Starting with Facebook is your best bet, and there you’ll be using the conversion optimization feature. Conversion Optimization guarantees that your videos are seen by a target audience who are likely to be interested in your business and will complete the lead of sales funnel you are hoping for.
Yes. Experian has reported that 72% of their clients who have used animated Gif’s or cinemagraphs in emails see higher transaction-to-click rates. And last year Dell saw a 109% lift in revenue when it tested an animated gif campaign. Nobody stats are as good as Helzberg Diamonds when it comes to animated gifs. They paired up this technique with personalization and saw a 288% lift. This particular email has become the gold standard (ahem) of what’s possible:
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Many marketing and research companies have come to the same conclusion – embedded video can drastically improve the impact of your email marketing efforts, and showing the most engagement are B2B and B2C audiences. This doesn’t mean you should take the subject lightly ’cause adding videos to emails you’re already sending simply won’t give you the results you’re looking for. If you want to use video effectively you have to rethink your whole email marketing campaign.
Remember the longer video is not to go too long you still look to think about your audience’s attention span so no longer than 60 seconds and the content should be just as tailored To their interest if you’re writing and have to written email. So not just a generic blast it needs to be about them at their interest maybe their job title their specific pain points and other things like that that might make them a little bit more interested and
One of the greatest benefits of creating videos — aside from the fact that people love to watch them — is how they can continue to work for you long after they’re created. They can give a boost with SEO, they can help with your email marketing efforts, they can keep building brand awareness and sending customers back to your online store a long time after they’re published.
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence. As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.
Hey Liis, Great post with a lot is stats that speak the modern scenario. Video marketing can be leveraged even better when it is a startup company. Given that startups have a limited budget and it is also very necessary for them to be noticed, animated videos are a great option. I recently wrote a blog post on why every startup company should use video marketing http://www.pixelgenio.com/video-marketing/6-reasons-every-startup-company-use-video-marketing I would appreciate your comments on my writing. Cheers!