It is hard to know when a marketing campaign has truly been successful but with viral marketing campaigns it is more so. Even if you receive lots of free publicity and traffic to your website, if the aim of the campaign was to increase sales and this hasn’t been achieved then the success of the campaign is questionable. Today success metrics and Key Performance Indicators (KPI) are hugely important in marketing departments, and setting these metrics needs to happen in the planning phase. Track these figures regularly in the days after the campaign goes live to really understand the success behind your campaign. This can help you optimize your activities in real-time so you can get the most out of your efforts.
It is hard to know when a marketing campaign has truly been successful but with viral marketing campaigns it is more so. Even if you receive lots of free publicity and traffic to your website, if the aim of the campaign was to increase sales and this hasn’t been achieved then the success of the campaign is questionable. Today success metrics and Key Performance Indicators (KPI) are hugely important in marketing departments, and setting these metrics needs to happen in the planning phase. Track these figures regularly in the days after the campaign goes live to really understand the success behind your campaign. This can help you optimize your activities in real-time so you can get the most out of your efforts.

Hey Liis, Great post with a lot is stats that speak the modern scenario. Video marketing can be leveraged even better when it is a startup company. Given that startups have a limited budget and it is also very necessary for them to be noticed, animated videos are a great option. I recently wrote a blog post on why every startup company should use video marketing http://www.pixelgenio.com/video-marketing/6-reasons-every-startup-company-use-video-marketing I would appreciate your comments on my writing. Cheers!
Great tips Gabrielle! The part about the mission caught my attention a lot, it’s something I guess I understood but hadn’t really put that much thought about. It makes total sense, you don’t wanna over saturate your customers with your product, it’s better to sell them on on the depth of it (even thinking of myself as a customer it’s actually easier for me to connect with that than whatever product), so thanks a lot.
Teach your audience how to do something amazing. DIY and "How-to" videos are immensely popular online. Though these types of videos may not be as likely to get you the internet super-stardom that funny Let's Plays or meme videos are, they can bring their brand of popularity. For instance, the YouTube channel "DaveHax," which contains short how-to videos for basic crafts, routinely gets hundreds of thousands of views per video (sometimes even several million.)[5]
Viral Tip: For the best chance at success, try to limit yourself to things that people can't see from anyone else. For example, being able to dunk on a regulation hoop is pretty amazing, but it's something people anyone who watches basketball has seen before. Being able to dunk over a friend's head, on the other hand, is a lot rarer and more impressive.
Millions of people around the world are watching YouTube every day. Wouldn’t it be awesome if your emails had that kind of engagement? Well, they can. By simply adding video into your email marketing, you can turn those boring messages of yours into entertaining experiences for subscribers. Proof? MarTech Advisor says that adding videos to your email content can boost click rates up to 300 percent. 
The best way to leverage the power of video in your email campaigns is to use animated GIFs to drive attention to the most seductive of internet activity: moving images. Your audience has become accustomed to short snippets of video previewing the content they are about to watch, including previews on major streaming platforms like YouTube and Netflix.
If someone (a real visitor) joins in and gets too nasty, delete the comment. A rude customer in a restaurant will get kicked out for ruining the dining experience for others. If someone is posting truly negative or inappropriate comments – delete them. Just remember, leaving controversial comments can sometimes be a very good thing to get more attention.
Keep in mind, too, that many email marketers look at that 58% with a bit of skepticism. The real figure for HTML5 capability probably lies somewhere between the 40% Litmus saw when they mailed and the 58% Email Monks is estimating. And, of course, every list is different, so there's going to be a slight shift in any of these guestimates for your particular list.
Dig up something tacky from the past. It's amazing how quickly pop culture that seems cutting-edge at the time becomes embarrassingly dated. Older music, fashion, TV shows, and so on can be absolutely cringe-inducing with a decade or two of hindsight. Unearthing an old, forgotten gem of retro cheese and uploading it to the internet can be an unorthodox path to viral success, but it's one that can truly pay off if you hit the jackpot — consider how the practice of "Rickrolling" became a cultural touchstone based off of a decades-old music video by Rick Astley.
Footage: Think back to your audience, and the platform you’ll be publishing on and then peruse the library of footage available to you. Imagine you’re watching the footage with no text and no sound, does it elicit emotion on it’s own? Do you see a story developing? In addition to finding something dynamic, consider the look and feel of the people or environment in the video. You want to make sure that it is relatable and/or aspirational for your audience.
With people freaking out all over the internet due to the recent Facebook changes, it’s become essential to move from organic content to campaigns. It sounds surprising perhaps but after doing an expansive research on the power of images VS videos in Facebook ads, the data shows that video has up to 4x the reach and 2.5x more clicks on each ad. Promo user, Kelley Payne of Big World Art shared that she, “decreased cost-per-click (CPC) from around $1 to $0.40 – $0.70.” Theresa Shepard, owner of Shepherd & Schaller Sporting Goods, echoed the financial gain when using video to run campaign by noting that video ads, “sparked a 50% increase in store visits during campaigns.”
Rapid response to hot topics: Print is the easiest medium to produce and manage – once a statement is approved and locked down, everything else is copy and paste. But what’s the hidden cost of leaving the reader “unsupervised”? Video lets you marry tone and words, control the pace at which viewers move through a piece of content, and direct their eyes and ears to points of emphasis.
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