Be sure to span out your own replies. Don’t comment back and forth to yourself more than every few hours or better, once a day. People are smart; they will catch on quickly if you are the only poster and only post comments on your own videos. It pays to offer some balance and post nice things about other peoples’ videos – they may visit your videos and comment back.
There are many ways to “go viral” from a marketing perspective. There are no viral marketing techniques which work for all industries so a tailored approach which includes one or more viral marketing channels is important. Videos are the most popular way, but social media posts, search engine result pages (SERPs), email marketing campaigns and even TV advertisements have created viral, trending content for companies, either on purpose or accidentally. There are many different types of viral marketing, but they can be lumped into three categories – content created by a business about their products, content created by others about a business’s products, and content that businesses pay influencers to create about their products through advertising and sponsorship. Below we talk about these types of viral marketing to highlight the variety of strategies you could have.

Low budget: Most viral videos have not blown the budget on fancy effects, big actors and lavish locations. They are usually videos that have been done on very little money or were simply captured on a cell phone camera or another cheap recording device. That's not to say there is no big budget viral videos (just take a look at Rebecca Black's Friday, that was not exactly cheap to produce) but generally, content is way more important than budget. Also, there is the appearance of low budget. Take, for example, the Chuck Testa taxidermy commercial. It looks cheap and tacky, and so far has had over 17 million views. But, it was masterminded by YouTube stars Rhett and Link for their IFC TV series Commercial Kings. Either way, low budget, whether real or faked, can be a great way to get videos to go viral. People don't usually like sharing fancy ads that cost millions of dollars unless they are very, very cool.


Currently, the online market is buzzing excitedly about upbeat trends in video email marketing that is drawing a lot of attention from viewers as well as marketers. For better email marketing results, salespeople should study the web analytics and user engagement behavior affected by video email marketing. And, if you follow the points discussed in this post, you definitely can plan things well for your business.
So put aside the idea that email marketing is as outdated as a fax machine, and see what adding some movement to your emails might do. Even if you don’t have extensive resources, the two lighter-weight alternatives to videos are easy to implement. Every email marketer needs to know about what’s possible now. Maybe a few of you will be inspired enough to try just one animated gif.
Numa Numa Dance: Gary Brolsma, the young man doing the Numa Numa dance in his chair, publicly stated he was rather embarrassed when his video went viral - which prompted even more views. Brolsma's video received coverage from Good Morning America, The Tonight Show, and VH1's Best Week Ever, with the Numa Numa Dance video being listed as number 1 on VH1s Top 40 Internet Superstars. Most of us have sung into hairbrushes, invisible mikes, and sang off key to our favorite songs, or made videos of ourselves never meant to be aired. We feel uncomfortable spying on Gary Brolsma but somehow that makes us feel like sharing it with others even more.
Try to launch your campaign with three to five videos and add to your video collection over time. If you only have one video - don't try to take it viral until you have more because one video is a clear indication you are just not ready yet. If you don't have time and resources to make more than one video, you probably don't have the ability to handle hundreds of calls a day either.
After planning out your video content, you need to figure out how you’ll publish your videos. Will you increase the authenticity by filming live video on a platform like Facebook or YouTube, or would you prefer to record, edit, and upload your final product to ensure perfection? Of course, there are benefits to both, but it all depends on your audience and message.
The next step in viral marketing is to discover or create a piece/pieces of content that has the potential to be viral. It must feature a product you sell and be of high quality. For content to be inviting enough for people to share it you must spend time and money on the creating top quality content. Conduct keyword research to optimize for search engines and make sure to include a strong call to action close to the top of the content so people know what to do with this information. Use the notes from your research in the first step to determine what network(s) you want to go viral on and the type of content that will help you achieve that result. Then publish that content, or get the content published on a source that can help you go viral. Refer to your research to see what elements create the best viral content for your target audience.
Liis, I couldn’t agree more with everything you say here. It’s such a motivating stuff . I can’t believe how far video has come since the early YouTube days. Social video is now such an important tool to modern marketing that my clients keep asking for more. The results really speak for themselves. I also love how more and more tools pop up (like slide.ly/promo and wevideo.com) to help make videos more accessible and possible for brands and companies of all sizes, not just the big brands. It’s been an interesting journey watching video grow up until now, but, I can’t wait to see what the future of video marketing will look like.
Instagram, also owned by Facebook, may use similar algorithms to determine the types of trending content appearing in a user’s news feed or Explore tab in the Instagram app. Smaller businesses appear to have a better ability to trend on Instagram using viral content compared to Facebook, although publishers and individuals may begin to take the lead there as well.
DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation for writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.
Rapid response to hot topics: Print is the easiest medium to produce and manage – once a statement is approved and locked down, everything else is copy and paste. But what’s the hidden cost of leaving the reader “unsupervised”? Video lets you marry tone and words, control the pace at which viewers move through a piece of content, and direct their eyes and ears to points of emphasis.
Footage: Think back to your audience, and the platform you’ll be publishing on and then peruse the library of footage available to you. Imagine you’re watching the footage with no text and no sound, does it elicit emotion on it’s own? Do you see a story developing? In addition to finding something dynamic, consider the look and feel of the people or environment in the video. You want to make sure that it is relatable and/or aspirational for your audience.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Send out an email blast with personalized videos (by this I mean, put their name on the video) to all your existing customers. Add a list of items in this video that are relevant to the customer, products that they would potentially buy. You can get this data from their purchase history. Here is an example of the same video as above, but personalized:
Make Yourself Recognizable: Your videos can be similar, but should offer a different message about your company or talk about other products and services. For example, you might start each video with a particular sound bite, image, or color theme to brand your videos. With the right marketing, this can help consumer viewers recognize other videos you produce. (You can also serial brand at the end of a video just be sure that all videos have at least one common, recognizable feature.)
Participate in a popular video meme. Can't think of a good idea for your viral video? Put your own twist on an idea that's already popular! At any given moment, there are usually at least one or two video memes experiencing popularity on sharing sites like Youtube, so hop on board before the trend grows stale — simply add your own unique charm to the existing formula.
Well, quite simply, it's a video that becomes popular without having any traditional advertising to support it. Viral videos are passed around via email, Internet sites, and cell phones. In effect, the general public becomes the driver of the video's immense popularity. However, in recent times, videos have gone viral after driving views by traditional methods. Basically, an ad buy starts the wave (much like priming the motor on a lawn mower) and then the public bites, and it takes off. There is nothing wrong with this way of doing things, but to be fair, it's not a purely viral video. 

If you’re taking on the video creation yourself, use the right tools to help you create the best videos possible. I personally recommend Camtasia as a video editing tool. There are also tools like Animoto and Shakr which let you upload video clips into different professionally-made templates, often with background music and visual effects included. Biteable is also a simple video maker that allows anyone to easily create epic DIY videos using ready-made and customizable templates!
There are many ways to “go viral” from a marketing perspective. There are no viral marketing techniques which work for all industries so a tailored approach which includes one or more viral marketing channels is important. Videos are the most popular way, but social media posts, search engine result pages (SERPs), email marketing campaigns and even TV advertisements have created viral, trending content for companies, either on purpose or accidentally. There are many different types of viral marketing, but they can be lumped into three categories – content created by a business about their products, content created by others about a business’s products, and content that businesses pay influencers to create about their products through advertising and sponsorship. Below we talk about these types of viral marketing to highlight the variety of strategies you could have.
For example, Mailjet’s integration with Viwom allows you to embed videos in your email campaigns that will automatically detect the device, operating system, and email client where the email is opened from and deliver the best option to each one. On some clients, the video won’t load but at least you can ensure something is delivered in its place – like a GIF or an image.
Use the best equipment possible. Being shot in crystal-clear, high-resolution video as opposed to grainy cellphone footage never hurt a viral video's chances. If you want your video to look as good as possible, be willing to make the investment in professional equipment (or borrow a friend's.) Consider browsing our photography articles for technical information on how to get your shots looking amazing. 

What’s so powerful about video marketing is it covers your marketing strategy from top to bottom. Why? First, it’s essential to take a look at video viewership. According to CISCO, video traffic will be 82% of all global consumer Internet traffic by 2021. Whatsmore, YouTube just released that people are spending over 1 billion hours watching video each day. That’s billion with a “B”!  All you need is to grab 30 seconds of that precious time to make an impact on your business.
Susan thanks for the inclusion of Playable. Our focus is making it simple and easy to add a short video clip into email campaigns and send using your preferred ESP. By including video within the email, as opposed to a still frame from the video, our clients enjoy response uplifts on average of 3x. See our latest customer success story where the client achieved a 37% response rate: https://playable.video/blog/video-email-customer-success-story-dasco-auto-electrical/
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There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers. Don’t let your brand be that guy – instead, your video should be centred around the story and not the sale. Remember: the same rules that apply for written content marketing apply for video marketing – concentrate on the value you’re providing for your customers.
Patagonia’s video above also demonstrates the importance of setting up your video. Don’t just throw a video into your email without any explanation. You’ve got to let your subscribers know why they should watch the video and what it’s all about. If they know exactly what they’re getting, they’ll be more likely to watch. So, set up your video in the email. 
There’s plenty of incentive to try. Videos have been shown to nearly triple ROI over static emails. They open up communication opportunities that words can’t touch, and that even static images can’t beat. The 2014 Online Video Marketing Survey and Trends Report, published by Flimp Video Management, found that 82% of the marketers they surveyed say video email marketing is effective.
Dig up something tacky from the past. It's amazing how quickly pop culture that seems cutting-edge at the time becomes embarrassingly dated. Older music, fashion, TV shows, and so on can be absolutely cringe-inducing with a decade or two of hindsight. Unearthing an old, forgotten gem of retro cheese and uploading it to the internet can be an unorthodox path to viral success, but it's one that can truly pay off if you hit the jackpot — consider how the practice of "Rickrolling" became a cultural touchstone based off of a decades-old music video by Rick Astley.
Viral marketing strategies often forget about the pre-launch phase of a campaign. An easy way of ensuring that a viral marketing campaign goes viral is to start a conversation online where most of your audience is to build up hype around the campaign before it goes live. Build a plan where colleagues are involved to help get the conversation started. Maybe even include affiliates or related companies, who could gain from promoting the campaign, to help get the word out to as many people as possible. What will this achieve? This will get more people talking and peak their interest so your campaign will start strong and it will cost less to get the momentum going. From launching a teaser campaign to building anticipation through content on social media, pre-launch can sometimes be just as important as the actually promotion phase.
Can’t find viral content for your products? Then create it! Use the notes from your research in the first step to determine what network(s) you want to go viral on and the type of content that will help you achieve that result. Then publish that content, or get the content published on a source that can help you go viral. Again, refer to your research to see what elements create the best viral content for your target audience.
Promotional videos can foster trust as well. Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online.

Susan thanks for the inclusion of Playable. Our focus is making it simple and easy to add a short video clip into email campaigns and send using your preferred ESP. By including video within the email, as opposed to a still frame from the video, our clients enjoy response uplifts on average of 3x. See our latest customer success story where the client achieved a 37% response rate: https://playable.video/blog/video-email-customer-success-story-dasco-auto-electrical/


I attend a number of conferences throughout the year and as a result, I get a lot of email. (Read The Ultimate List of Content Marketing Conferences for the top conferences to attend.) From the conference organizers, from the sponsors, from the exhibitors, and even from people I didn’t meet but who still want to “connect.” It can be overwhelming. And do you know where 99 percent of those emails go? The trash. Don’t be the trash email.

Animated gifs are increasingly being classified as videos. Though they are radically stripped down from a true video, it only takes a couple of frames to make an image appear to move. This is one of the tricks to keeping animated gifs both small and engaging – they shouldn’t be much more than six or seven frames. Often three or four frames is the sweet spot. It’s just enough motion to be engaging. 

Show off an amazing talent. Can you turn your eyelids inside out? Can you shred like Hendrix on guitar? Everyone's good at something, so take the time to sharpen up with a little practice and show the world what you've got! Musical performances can make for amazing viral videos, but there's no limit here — for instance, videos of incredible sports moves, martial arts skills, Rubik's cube-solving, and much more can all achieve viral success.
What does this mean from a marketing perspective? Video is quickly becoming the number one way to connect with consumers, viewers, and followers.Between the automatic video-playback on most social media mobile feeds, and the 2.08 billion global smartphone users in 2016, an effective video marketing strategy can provide one of the highest ROIs for any brand’s digital marketing strategy.

What you need are deep insights into your audience. To find them you'll need to run surveys, conduct interviews and sift through data. Start by gathering basic information like demographics, then move onto more detailed considerations of personality and preferences. Be sure to get to the root of what your audience need, what they want, and which problems you can help them with.

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