Promotional videos can foster trust as well. Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online.
Many consultants are getting conversion rates of 20% or higher by sending completely customized, highly crafted cold emails to just the right prospect. While copy is always the safe choice, a personal, videotaped message (even if it was sent as a static image that lead to the landing page with the actual video), might be just the thing to break through an executive’s filter and to really get their attention.
Surprises: These come in many forms, and a lot of "planned" viral videos come under this final category. Remember when Ronaldinho kicked the ball at the crossbar not once but four times? That was a huge surprise. It was unbelievable. And even though people knew it was probably fake, they loved it. The Trunk Monkey was another great surprise, and obviously fake. Then there are the videos that genuinely shock people, like the pleasant car commercial that ends with a horrific screaming banshee. Shocks and surprises can be planned and scripted, and still, have a great chance of going viral. Other methods include tricking people into watching something serene, or something that needs a lot of concentration, only to scare them with a "jump scare." A popular example of this kind of video can be seen here. But be warned...it will only work once on a person, and so multiple views are not going to happen. 
Unfortunately, animated gifs don't work in Outlook. All you'll see of an animated gif in an Outlook client is the first frame of the gif. While that's a significant limitation (especially for B2B marketers, who usually have a larger percentage of Outlook users than B2C marketers), there is a work-around. Just create a first frame that also works as a static image. 

Created in 2013 Dove launched their Real Beauty Sketches campaign to highlight how women describe themself in a more negative and less beautiful way compared to how others describe them. Aimed at grabbing the attention of women across the world the hair and beauty product company helped women to see their true value and to look passed the negative perception they have of themselves. The campaign spurred case studies and started discussions on all major social media platforms. Shared through TV ads, social media, blogging and other distribution channels the campaign was a great branding exercise for the company with millions of women forwarding the campaign to their friends and family members.
What does this mean from a marketing perspective? Video is quickly becoming the number one way to connect with consumers, viewers, and followers.Between the automatic video-playback on most social media mobile feeds, and the 2.08 billion global smartphone users in 2016, an effective video marketing strategy can provide one of the highest ROIs for any brand’s digital marketing strategy.
Unfortunately, animated gifs don't work in Outlook. All you'll see of an animated gif in an Outlook client is the first frame of the gif. While that's a significant limitation (especially for B2B marketers, who usually have a larger percentage of Outlook users than B2C marketers), there is a work-around. Just create a first frame that also works as a static image.
This is just the tip of the iceberg as the surgance of video continues to climb. As Influencer and Best-Selling Author Joel Comm points out, “Instead of designing a graphic ad that’s likely to be ignored, you can create a simple video ad that people will actually watch and might even share.” And at the end of the day, that’s the point, creating something that viewers want to watch and spread across the web.

Viral Tip: If you want to get popular off of an existing meme, your best bet is to put your video out as soon as possible. The popularity of video memes usually burns bright, but short. For example, the "Harlem Shake" video craze of early 2013 peaked in mid-February with millions upon millions of daily views. However, by as early as the start of March, viewership had fallen drastically.[3]


Film a prank or practical joke. No matter where you come from, what language you speak, or how you were raised, there's a good chance that you'll chuckle at a video of someone in a scary mask popping out of a trashcan and scaring his friend. Pranks and practical jokes (especially ones that involve physical humor) have a universal quality because almost anyone, anywhere can enjoy them. On top of this, they're very easy to shoot — a simple cell phone camera will usually do the job.


Susan thanks for the inclusion of Playable. Our focus is making it simple and easy to add a short video clip into email campaigns and send using your preferred ESP. By including video within the email, as opposed to a still frame from the video, our clients enjoy response uplifts on average of 3x. See our latest customer success story where the client achieved a 37% response rate: https://playable.video/blog/video-email-customer-success-story-dasco-auto-electrical/
Imagine spending time creating an awesome video for your email marketing campaign, only to find out that your email messages aren’t even getting opened. What a waste of effort! If you want your email subscribers to watch the videos in your emails, you first need to let them know they’re there by adding the word “video” to your email subject lines.  

There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers. Don’t let your brand be that guy – instead, your video should be centred around the story and not the sale. Remember: the same rules that apply for written content marketing apply for video marketing – concentrate on the value you’re providing for your customers.
It is hard to know when a marketing campaign has truly been successful but with viral marketing campaigns it is more so. Even if you receive lots of free publicity and traffic to your website, if the aim of the campaign was to increase sales and this hasn’t been achieved then the success of the campaign is questionable. Today success metrics and Key Performance Indicators (KPI) are hugely important in marketing departments, and setting these metrics needs to happen in the planning phase. Track these figures regularly in the days after the campaign goes live to really understand the success behind your campaign. This can help you optimize your activities in real-time so you can get the most out of your efforts.
Send out an email blast with personalized videos (by this I mean, put their name on the video) to all your existing customers. Add a list of items in this video that are relevant to the customer, products that they would potentially buy. You can get this data from their purchase history. Here is an example of the same video as above, but personalized:
Show the world an especially funny or cute animal. There's no beating a cute animal for working your way into your audience's hearts. Cute animals have an almost universal appeal — there's something about watching a baby puppy take its first steps, for instance, that can warm even the coldest hearts. If you have an adorable pet or you happen to stumble across a heartwarming interaction at the zoo, take your phone out and start recording!
Try to launch your campaign with three to five videos and add to your video collection over time. If you only have one video - don't try to take it viral until you have more because one video is a clear indication you are just not ready yet. If you don't have time and resources to make more than one video, you probably don't have the ability to handle hundreds of calls a day either.
Evaluate your past content — both the wins and the losses — to gauge where video would be best positioned to succeed. You can’t reach your audience members if you post videos on YouTube while they continue to scroll through Instagram. By evaluating audience behavior ahead of time, you can ensure your videos will be seen by the people most likely to watch them.
Email campaigns that stand out and bring about a sense of emotion are great to get subscribers sharing with others. Creating calls to actions and valuable content within your email that is timely and closely related to what your subscribers care about will help the virality of your email campaign. In a world where 20% of subscribers open email newsletters it is important to segment your audience to deliver the best content possible and also create clear calls to action so subscribers don’t need to think about what they need to do with your message.

Idea Starter #4 - Voyeuristic Viral Videos: We are all voyeurs in some way. The number of reality shows on our TV screens is a testimony to that. So, think about a way that your video can be something that's filmed "under the radar." From hidden camera techniques to surveillance footage, making people feel like they're being let in on something that should be secret is a great way to get attention.
Viral marketing can generate a lot of interest in your business and its products when done correctly. When you create amazing content that you know your customers will love, you empower people with the tools they need to create amazing word of mouth virtual traffic for your business. Or at the very least, it will put your business name on the minds of those who will need to buy the products you sell in the future.
Pro-tip: This video type can be challenging to do if you’re only reviewing your own products. However, there is a workaround here. Instead of reviewing your own products, you can review products that complement your own. For example, if your eCommerce website sells backpacks for the modern traveler, other products that might interest your audience could be camera gear, space-saving products for a backpack, and so on. This allows you to focus your reviews on something else while keeping your own product on display. These type of reviews make you an authority in your field and cultivates a sense of trust among potential customers.
Remember the longer video is not to go too long you still look to think about your audience’s attention span so no longer than 60 seconds and the content should be just as tailored To their interest if you’re writing and have to written email. So not just a generic blast it needs to be about them at their interest maybe their job title their specific pain points and other things like that that might make them a little bit more interested and
For many of us in the online marketing industry, each year we wait with bated breath for Mary Meeker to release her annual Internet Trends report. We can’t wait to see what’s on the horizon, what new trends we need to be aware of, and of course, what’s old news. And each year, the report grows larger and new stats arise to surprise us. One of the most important trends concerns video content marketing.
After that you need to decide if you want to embed the video. Which you would do for a shorter bit of video like a GIF, or small animation Or if you’ve got a longer video that you want to include. You’re probably better off having a killer thumbnail that encourages the viewer to click through to watch the video somewhere else. So host the video on a platform like Wistia to measure the results and then have the audience click through from your email to the video.
Show off an amazing talent. Can you turn your eyelids inside out? Can you shred like Hendrix on guitar? Everyone's good at something, so take the time to sharpen up with a little practice and show the world what you've got! Musical performances can make for amazing viral videos, but there's no limit here — for instance, videos of incredible sports moves, martial arts skills, Rubik's cube-solving, and much more can all achieve viral success.
Evaluate your past content — both the wins and the losses — to gauge where video would be best positioned to succeed. You can’t reach your audience members if you post videos on YouTube while they continue to scroll through Instagram. By evaluating audience behavior ahead of time, you can ensure your videos will be seen by the people most likely to watch them.
If your video goes viral and goes from a few hundred to many thousands of views, congratulate yourself. But don't rest on your laurels. You now have the chance to repeat the success and many of the barriers that faced the first one have been broken down. The Terry Tate: Office Linebacker series is a perfect example of riding the viral wave. After the first ad, people were eager for more. And Reebok delivered. So, be prepared to shoot more than one video, and have the sequel waiting in the wings. 

Also, even if HTML5 videos can be viewed by more and more email users, there’s still going to be a significant group of users who can’t view embedded videos. Hopefully in a few years this group will be less than 10% for users, but we have to do our email marketing with the technology we have now. Because of that, we need to create an alternative for everyone who can’t see the videos. Fortunately, there's a great alternative to embedded videos. It's been widely tested, too.
Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website FixWillPower.com. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.
Animated gifs are increasingly being classified as videos. Though they are radically stripped down from a true video, it only takes a couple of frames to make an image appear to move. This is one of the tricks to keeping animated gifs both small and engaging – they shouldn’t be much more than six or seven frames. Often three or four frames is the sweet spot. It’s just enough motion to be engaging.
Let’s say that you sell motorcycle parts. You may find that your customers like videos showing motorcycles in action on Instagram and Facebook, part review videos on YouTube, articles about the latest technology on Twitter, and GIFs made from your Instagram and Facebook videos for Imgur and Reddit.  In short, you’ll need to make some videos to get your products embedded into viral content.
Never underestimate the power of transparency and and relatability. And, know your audience! This video nails both, with the founder giving a personal story behind why he started the company, and speaking directly to people to like him, or parents of kids like he used to be. This video pulls heavily on the nostalgic heartstrings – and reminds how technology is truly changing the world for the better.
Patagonia’s video above also demonstrates the importance of setting up your video. Don’t just throw a video into your email without any explanation. You’ve got to let your subscribers know why they should watch the video and what it’s all about. If they know exactly what they’re getting, they’ll be more likely to watch. So, set up your video in the email. 
Email campaigns that stand out and bring about a sense of emotion are great to get subscribers sharing with others. Creating calls to actions and valuable content within your email that is timely and closely related to what your subscribers care about will help the virality of your email campaign. In a world where 20% of subscribers open email newsletters it is important to segment your audience to deliver the best content possible and also create clear calls to action so subscribers don’t need to think about what they need to do with your message.
Dig up something tacky from the past. It's amazing how quickly pop culture that seems cutting-edge at the time becomes embarrassingly dated. Older music, fashion, TV shows, and so on can be absolutely cringe-inducing with a decade or two of hindsight. Unearthing an old, forgotten gem of retro cheese and uploading it to the internet can be an unorthodox path to viral success, but it's one that can truly pay off if you hit the jackpot — consider how the practice of "Rickrolling" became a cultural touchstone based off of a decades-old music video by Rick Astley.
Well, quite simply, it's a video that becomes popular without having any traditional advertising to support it. Viral videos are passed around via email, Internet sites, and cell phones. In effect, the general public becomes the driver of the video's immense popularity. However, in recent times, videos have gone viral after driving views by traditional methods. Basically, an ad buy starts the wave (much like priming the motor on a lawn mower) and then the public bites, and it takes off. There is nothing wrong with this way of doing things, but to be fair, it's not a purely viral video.
So what's the take-away here? It’s probably still a year or more until HTML5 video in emails is more widely used. Some of the bravest email marketers might leap in now, like Chanel did with this HTML5 email that StyleCampaign created, but those will be the exception. Again, what really matters for your results is which email clients your list uses most. It’s a good idea to check your email analytics to see which email clients your subscribers use. Who knows, you might actually see an opportunity for some video testing.
Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. From Q3 of 2013, mobile video views have grown more than 233 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.
Currently, the online market is buzzing excitedly about upbeat trends in video email marketing that is drawing a lot of attention from viewers as well as marketers. For better email marketing results, salespeople should study the web analytics and user engagement behavior affected by video email marketing. And, if you follow the points discussed in this post, you definitely can plan things well for your business.
Viral content doesn’t just generate traffic from the top social networks. It can give you a leg up in SERPs – Search Engine Results Pages. In Google search results, for example, if you can’t rank for a high-competition keyword, you may be able to get your product featured in content from a publisher that can do so through Google News. Google News’ algorithm focuses on the content’s diversity, freshness, textual relevance to the search, and originality.
After that you need to decide if you want to embed the video. Which you would do for a shorter bit of video like a GIF, or small animation Or if you’ve got a longer video that you want to include. You’re probably better off having a killer thumbnail that encourages the viewer to click through to watch the video somewhere else. So host the video on a platform like Wistia to measure the results and then have the audience click through from your email to the video.
You’re probably thinking about topics you can address with video. In its nature as a medium video is multisensory so the best topics should go hand in hand with that fact. Some good examples include product demonstrations and service demonstrations because it’s likely that your buyers will have a lot of questions about those subjects. We talked about the correlation between video and emotions earlier. To connect with viewers’ emotions video uses sounds, color and motion, those qualities make it memorable and that’s why video messages resonate with potential buyers. According to a Forrester research study, a good one minute video is worth 1.8 million words! How can you afford to ignore that much value? It’s one thing to know when to use video, but providing quality content is a whole other subject. It doesn’t have to be scary. No, really, it shouldn’t be scary at all if you keep a few tips in mind.
Video Marketing is a good way to promote your business. However, it’s not that an easy task and sometimes you need a help from your co-workers like graphic designers if you don’t know how to create or draw your own icon or image to be used in the video. Though you can get from free stock photos and icons sites to compile it for your video, I think it’s better if you create your own.
Businesses that start with a large audience are more likely to reach viral content fame organically (without paid tactics) because their audience propels their content forward. Businesses that are starting with a smaller audience may want to invest in paid promotion methods to ensure that their content reaches the most people possible to help it spread quickly.
Hillary 1984: An employee of an online communications firm that worked with the Obama campaign put out an anti-Hillary video that quickly went viral. This video, with more than 5.9 million views, effectively branded Obama as the "alternative to Hillary." Sometimes, what you say about the competition can be even more powerful than what you have to say about yourself (at least in politics.)
Great tips Gabrielle! The part about the mission caught my attention a lot, it’s something I guess I understood but hadn’t really put that much thought about. It makes total sense, you don’t wanna over saturate your customers with your product, it’s better to sell them on on the depth of it (even thinking of myself as a customer it’s actually easier for me to connect with that than whatever product), so thanks a lot.
Make an animation. Viral videos don't necessarily have to be of real people and places. If you're skilled with animation software (like, for instance, Adobe Flash), you can put your skills to use by making cartoons, animated gags, music videos and more. Best of all, animation allows you to depict things that would be impossible to actually shoot with a camera, so you're free to be as creative as you like.
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