I’ve thought about doing some of these money makin things! But seems like I just get the run around to keep doing same survey over an over or end up no where! Thinking about making my own page An advirtize for taking to store doctor appts go visit an old friend! Things like cleaning houses An cars Running errands pay bills, take car for services! Shopping , writing letters for them! I have a list of things to do to make people lives easier an earn some extra money for me!!! Thanks for ur advice I’ll just have to go over stuff see what I think will work best for me ! Thank you Tina L Taylor
Hands down I’d say the best thing you can do is research 1 primary keyword, craft an enticing article title that includes your keyword (though it doesn’t have to be an exact match), spend time writing your search engine snippets (SEO titles/meta descriptions), and by far the most important is making your content as VALUABLE as possible through videos, nice graphics, table of contents, bold/colors/styling, etc. Small things like keyword density barely matter.

This is the best way to boost your earnings, as you have the most leverage at the moment that a company wants you but isn’t sure whether it can get you. Use that to your advantage in negotiations. Another benefit of getting a bump up when you switch jobs is that the percentage boost will be baked into all your future raises, elevating your lifetime earnings. Here’s how to negotiate your salary.
Use Deep Links – these are pages on your affiliate’s website that AREN’T the homepage. For SiteGround’s hosting I link a lot to their speed technology page as an affiliate link. If you’re doing Amazon’s affiliate program you just want to gather a list of products you will be recommending to readers, create an affiliate link for each one, and import them to the plugin.
Consider the search volume for your chosen topic. Find out how many people are searching for that topic by running a web search for, say, "quick weight loss." The quotes will make your search specific, so that the only results will be sites that mention the exact phrase "quick weight loss." Your search engine should list the number of search results that turn up for your query. Try to find a topic that turns up fewer than 5,000 results.
Work Space. When acting as a consultant, the probability is high that clients will be visiting your home office. Therefore, you need to have a neat, professional home office that is welcoming to guests. Try to locate your work space in a quiet, even secluded, area of the house. A converted garage space with its own entrance works well, giving you a private space for work and adding to your credibility.
Search engine marketing - Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate Search engine optimization, which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

Choose an affiliate program. First, you must decide which affiliate program to join. Affiliate programs often have a theme, such as gardening or weight loss, and you should find a theme that interests you. Look for a network with a lot of product codes that are relevant to your topic. Consider networks like Commission Junction, LinkShare, ShareaSale, Clickbank, and Amazon. Remember, it isn't really about the network – it's about whether the network is relevant to the content of your website.[3]
A clearly defined online customer value proposition tailored to your different target customer personas will help you differentiate your online service encouraging existing and new customers to engage initially and stay loyal. Developing a competitive content marketing strategy is key to this for many organizations since the content is what engages your audiences through different channels like search, social, email marketing and on your blog.
Targeting, viewability, brand safety and invalid traffic: Targeting, viewability, brand safety and invalid traffic all are aspects used by marketers to help advocate digital advertising. Cookies are a form of digital advertising, which are tracking tools within desktop devices; causing difficulty, with shortcomings including deletion by web browsers, the inability to sort between multiple users of a device, inaccurate estimates for unique visitors, overstating reach, understanding frequency, problems with ad servers, which cannot distinguish between when cookies have been deleted and when consumers have not previously been exposed to an ad. Due to the inaccuracies influenced by cookies, demographics in the target market are low and vary (Whiteside, 2016).[44] Another element, which is affected within digital marketing, is ‘viewabilty’ or whether the ad was actually seen by the consumer. Many ads are not seen by a consumer and may never reach the right demographic segment. Brand safety is another issue of whether or not the ad was produced in the context of being unethical or having offensive content. Recognizing fraud when an ad is exposed is another challenge marketers face. This relates to invalid traffic as premium sites are more effective at detecting fraudulent traffic, although non-premium sites are more so the problem (Whiteside, 2016).[44]
Everyone says you're a fantastic writer, so isn't it about time you got paid? According to Durst, Good writing is in demand, especially for online content. Good freelance writing websites to find job listings include JournalismJobs.com, upwork.com, and MediaBistro.com. If you have experience as a copy editor, writer, or proofreader, go to editfast.com to find freelance opportunities in these areas. Rates average at $32, $28, and $26 an hour for remote writing, editing, and proofreading jobs, respectively. 

Thanks for sharing your experience. It was a real eye-opener for me. I am new to affiliate marketing and am looking for ways to make a steady income. Your affiliate program seems to fit my needs. If you have the time email me with your affiliate link to signup and I hope you can help me get started the right way. Any assistance would be greatly appreciate. Be Blessed.
Really good article with some great tips. Affiliate marketing has the potential to earn lots of money and I'm hoping I can make it happen. I have tried the matched betting and it DEFINITELY works. The one thing I would say is that you need to check that any bets have been accepted by the bookmaker. I have had on occasion bets which look like they have been accepted but don't register in my account. Always go into your account and check outstanding bets or your bet history.
These ways of making extra money cover a wide range in terms of compensation and prestige. Check out the options to see what could work for you, keeping tabs on a projected per-hour rate so you can see what would be worth your time. The list is loosely arranged by 1. jobs requiring more skill or expertise, 2. gigs needing less and 3. things you can sell. And if you think of any good options I missed, please let me know in the comments.
Research. You need to know what others are selling before you decide what wares you will offer. Lots of people sell handmade items, but those who work hard to make their items unique in some way are the ones who truly stand out. After you’ve decided on a product, check out the other sellers on Etsy and find what they’re offering, and then figure out how you can do it differently.
Most of the blogger or site owner are wanted to earn money by their blog or paid domain. Maximum time people choose affiliate marketing because of this sector has lots of opportunity to earn. But all of them are not follow the appropriate way or may be they do not know the way to do affiliate marketing. In fact i want to say that reading is post they are gain some easy idea to do affiliate marketing and they will be able to earn like you.
Earnest (refinance your student loans): Same idea as above but on your student loans. There is $1.4 trillion in student loan debt outstanding. When you have student loan debt, it can make it hard to get ahead, invest, or to buy a home. If this sounds familiar, refinancing the debt can not only help you pay it off more quickly, but it can save you money on interest too.
One of the best places to sell unwanted personal possessions is Decluttr, a website that buys used items directly from consumers. Unlike trade-in marketplaces such as Gazelle and auction websites such as eBay, Decluttr doesn’t act as a middleman between buyers and sellers. Rather, it’s best understood as a bulk buyer: an enterprise with deep pockets and an unsatiable appetite for used consumer products.
Be a mommy (or daddy) blogger. If you haven’t used your free time between changing diapers, washing clothes and shuttling kids around to hop on the blog bandwagon, it’s worth considering this potential source of income. And just because you’re a parent doesn’t mean you have to write about parenting issues. In fact, given that there already are so many blogs about life as a mom (or dad), consider writing about another topic about which you are passionate. The more original, entertaining and informative you are, the more likely you’ll gain followers – and you need an online following to make money. 

I would probably rely mostly on Amazon as an affiliate – talk about products you use while using an affiliate link. You don’t necessarily have to focus your entire content on reviewing products, just mention them in your articles and your experience with them – how they helped you. Amazon is good for obvious reasons – super high conversions and most products already have lots of reviews which is very valuable as an affiliate.
Decluttr is easy to use. Grab an unwanted item, check that Decluttr buys it (for instance: CDs are great, old clothing is not), and enter its barcode into Decluttr’s “valuation engine” or use your Decluttr smartphone app (iOS and Android) to scan your item directly. You’ll receive an instant price quote that you can accept or decline with no obligation. If you accept, just pack your items into a box large enough to fit them, slap a free Decluttr shipping label on it, and bring it to any authorized UPS location (including drop boxes, if your box contains fewer than 25 items). Decluttr issues your payment the day after your item arrives by PayPal, direct deposit, or paper check. There’s no practical limit to the number of items you can sell: each order is technically limited to 500 items, but you can create as many orders as you like in any given timeframe.
If you’re in the WordPress industry like I am (whether it be design, development, or SEO) I have accumulated quite the list of WordPress affiliate programs. I excluded those I found unsuccessful or pay too little to make a profit from, specifically ThemeForest, Creative Market, and low quality theme stores like Template Monster. Hosting pays well and I wrote a tutorial for SiteGround’s affiliate program and StudioPress themes which are my 2 highest paying affiliates. Those tutorials have tons of screenshots/social proof especially for SiteGround.
If you have relatively impressive cooking skills and some room to host guests, sign up for Eat With – a cool new service connecting travelers with hosts around the world, who invite them to a small dinner party for a fixed fee. As a host, you can set a rate per guest, choose the time and dates when you are available to throw a feast and indicate the max amount of people you are ready to invite (usually less than 6).
Have a yard sale to sell things you no longer need. Choose a day or a couple of days to have your yard sale. Advertise it in your local paper and online, such as on social media and classified websites. Then, on the day of the sale, arrange the items on tables, blankets, shelves, or in other ways in front of your home. You can arrange the items into groups by price, or price them individually.[3] 

It is increasingly advantageous for companies to use social media platforms to connect with their customers and create these dialogues and discussions. The potential reach of social media is indicated by the fact that in 2015, each month the Facebook app had more than 126 million average unique users and YouTube had over 97 million average unique users.[29]

Shifting the focus to the time span, we may need to measure some "Interim Metrics", which give us some insight during the journey itself, as well as we need to measure some "Final Metrics" at the end of the journey to inform use if the overall initiative was successful or not. As an example, most of social media metrics and indicators such as likes, shares and engagement comments may be classified as interim metrics while the final increase/decrease in sales volume is clearly from the final category.
I have been really disappointed with the survey gig. They underestimate the time they take to complete by like a third and often I find myself spending 10 minutes in what seems like a survey only to find out it’s a pre-survey qualifier, where it feels like I’m giving them so much personal information that I ought to be paid, but at the end of it I’m told I don’t qualify but the award like the equivalent of a penny or two to thank you for your time.
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5. Fiverr – Fiverr is a great place to make a few bucks or spend a few bucks if you need some of the services people offer. Basically, everything is $5. You either pay $5 or charge $5. They call them “gigs.” You can offer your services however you choose. If you sell art and you’re fine selling pieces for $5 each, that’s a gig. If you’re a graphic designer and you want to offer your services for $10/hour, simply offer a 30 minute gig. If they need two hours of graphic design, they pay you $20, or $10/hour by buying four gigs.
Double check yourself, before you double wreck yourself. Make sure everything you send to a company, whether a résumé, an email or a portfolio, is good to go. Double check your grammar and wording, and for God’s sake use spell check! This is especially important when it comes to the company’s name. Don’t spell their name wrong and be sure to type it how they type it (e.g. Problogger, not Pro Blogger).
Note:  There are dozens of other survey sites out there. These just happen to be the more well-known ones that have a reputation for paying out in a timely manner and not having impossible standards for cashing out. As always, be careful with your personal information. I recommend using an entirely separate email address for survey sites so they don’t clutter your inbox.
Parlay your math, science, foreign-language or test-prep expertise into a lucrative side gig by becoming a private tutor. You can tutor people online or in-person. What you charge can depend on your experience, expertise and what’s in demand. To get started, see what types of tutors are needed on Craigslist, or create a profile on sites like Tutor.com or Care.com. You can also advertise your services at local schools and community centers.
Earnest (refinance your student loans): Same idea as above but on your student loans. There is $1.4 trillion in student loan debt outstanding. When you have student loan debt, it can make it hard to get ahead, invest, or to buy a home. If this sounds familiar, refinancing the debt can not only help you pay it off more quickly, but it can save you money on interest too. 

It occurred to me that you’re probably interested in growing your blog. I might be able to help. I’ve done video editing (http://www.fakesamplesite.com) and PowerPoint design (http://www.anotherfakesite.com). Imagine doing a great video on using virtual assistants, then distributing it through your newsletter. I could do one for you in about 2 days if you’re interested.
If you’ve ever wanted to try real estate investing but don’t want to deal with all the stress of being a landlord, you might want to consider investing with Fundrise. Fundrise is a new platform that allows you to invest directly in a real estate portfolio that a team of professionals identifies, acquires, and manages on your behalf. With a starting investment as small as $500, you get exposure to dozens of solid, value-producing assets.

Equipment. The largest, and most important, piece of equipment that you’ll need is a high-quality sewing machine. They can range in price from about $2,000 up to $6,000, and you’ll want the best one that you can afford. Other pieces of equipment will vary, depending on what you want to specialize in. For instance, if you intend to make custom draperies, you’ll need a serger, and a drapery steamer.

Babysitting isn’t just for teens. Everyone from college students to recent retirees can make money watching other people’s children. Word-of-mouth referrals from friends and family are still a great way to get started, but you can also create a profile on Care.com or Sittercity to expand your reach. Note any specialized skills, such as CPR certifications or experience with special needs children, to make yourself more marketable.


Deutsch: Geld verdienen als Affiliate Marketer, Español: ganar dinero en el marketing de afiliación, Português: Ganhar Dinheiro Sendo Vendedor Afiliado, Bahasa Indonesia: Menghasilkan Uang Sebagai Pemasar Afiliasi, العربية: كسب المال عن طريق التسويق بالعمولة, Français: se faire de l’argent grâce au markéting d’affiliation, Русский: зарабатывать деньги на партнерском маркетинге
Two other practical limitations can be seen in the case of digital marketing. One,digital marketing is useful for specific categories of products,meaning only consumer goods can be propagated through digital channels.Industrial goods and pharmaceutical products can not be marketed through digital channels. Secondly, digital marketing disseminates only the information to the prospects most of whom do not have the purchasing authority/power. And hence the reflection of digital marketing into real sales volume is skeptical.[citation needed]
Run virtual errands. If you have a computer with Internet connection and are good at searching the Web and communicating with others, you can become a virtual personal assistant with Fancy Hands. The service hires assistants, who set their own hours, to help its users tackle tasks such as making calls to service providers, scheduling appointments, and finding the best prices for services and products. You get paid per task, starting at between $3 and $7.
Digital marketing is also referred to as 'online marketing', 'internet marketing' or 'web marketing'. The term digital marketing has grown in popularity over time. In the USA online marketing is still a popular term. In Italy, digital marketing is referred to as web marketing. Worldwide digital marketing has become the most common term, especially after the year 2013.[21]
Companies will pay you to virtually sit on mock juries to give attorneys and other jury consultants feedback on cases they are currently handling. Think of these as focus groups. The cases are real, but your verdict will do little more than give those involved a prediction of how things might go when it's time to go to court. You can earn fees ranging from $5 to $60. Be sure to read all the disclaimers and details. If this sounds interesting go to eJury.com or OnlineVerdict.com to find a case.
Selection. One of the keys to success on Etsy is selection, according to industry insiders. In fact, the goal of most serious shop owners is to have at least 200 items for sale. If you’re creating all of those items yourself, that’s a pretty big time commitment. But the more options you give to your customers, the higher the chances that you’ll make a sale.
Marketing automation is an integral platform that ties all of your digital marketing together. Without it, your campaigns will look like an unfinished puzzle with a crucial missing piece. Marketing automation software streamlines and automates marketing tasks and workflows. Most importantly, it measures the results and ROI of your digital campaigns, helping you to grow revenue faster.
Persistence and Commitment. You’ll need to have a good amount of persistence while pursuing freelance writing gigs. This business is subjective, and while one person may love your writing, another may not. Do your best to always produce good, solid copy and hold on to your commitment to do the best you can for your clients. Just by committing to do those two things, you’ll be miles ahead of your competition.
I eventually learned the best model (for me) was to copy what Yoast did… charge a flat free for SEO Audits. People were always super happy with my audits. I still have my SEO audit templates (one for local SEO, national SEO, etc). Sometimes it would only take me 4 hours to write an audit and I would get $750, sometimes more if they wanted a more thorough audit. Maybe I undercharged?
Opening your shop, listing products and prices takes less than 30 minutes. It costs $0.20 to list one item in your shop for 4 month (or till it sales) and Etsy takes 3.5% commission from each sale you make. Mind that fact when setting up the prices. Shipping costs are either to be covered by you or by the buyer (you can set the rates depending on the buyer’s’ location e.g. free shipping around US; $10.99 shipping to Europe).

People are always looking to have their cars washed and detailed. You could be a mobile car washer and detailer without having a permanent location. Reach out to people you know or make some flyers and put it in your neighbors' mailboxes. If you want to get serious about it, prop up a one-page website or give out business cards. You can make money quickly doing this.
In my experience, a common challenge is where to start drawing up your digital marketing plan. I think there is a fear that a massive report is required, but we believe that lean planning works best. Your plan doesn't need to be a huge report, a strategy can best be summarized in two or three sides of A4 in a table linking digital marketing strategies to SMART objectives within our RACE planning framework. We recommend creating a lean digital plan based on our 90-day planning templates to implement your digital plan rapidly to gain traction. You can learn more in our free download.
I may as well start with something I know well. When I started out as a freelance writer 20 years ago, things were very different. I wrote mostly for magazines, and I had to rely on snail mail to send out drafts and queries. I’d wait weeks for a response from my editors. Not many people had the patience for it, and few stuck around long enough to ever start earning a real income from it.
I have been really disappointed with the survey gig. They underestimate the time they take to complete by like a third and often I find myself spending 10 minutes in what seems like a survey only to find out it’s a pre-survey qualifier, where it feels like I’m giving them so much personal information that I ought to be paid, but at the end of it I’m told I don’t qualify but the award like the equivalent of a penny or two to thank you for your time.
Off page SEO: This type of SEO focuses on all of the activity that takes place "off the page" when looking to optimize your website. "What activity not on my own website could affect my ranking?" You might ask. The answer is inbound links, also known as backlinks. The number of publishers that link to you, and the relative "authority" of those publishers, affect how highly you rank for the keywords you care about. By networking with other publishers, writing guest posts on these websites (and linking back to your website), and generating external attention, you can earn the backlinks you need to move your website up on all the right SERPs.
Some websites allow you to engage in pay-per-click affiliate marketing without running your own website or blog. Direct links through outside merchant websites allow you to create and make money off of ads without having to post them to your own website. For instance, you might make an ad for a dating website and advertise on Facebook; when someone clicks on your ad, they go straight to the dating site, instead of a website or landing page you have created.[6] Some affiliate networks that specialize in direct linking include Associate Programs, Affiliates Directory, E-commerce Guide, and Link Share.[7]
MozBar – MozBar is a Google Chrome extension that lets you Google any keyword and see how competitive the search results are. The higher the DA (domain authority) and PA (page authority) the more competitive the keyword is. However you still want to click on the top results and browse the content to make sure you can creating an article/video that is better than whoever’s in the top results. That is really what “researching the competition” is all about.

Simply put, digital marketing is the promotion of products or brands using electronic devices or the internet. It also includes text messaging, instant messaging, video, apps, podcasts, electronic billboards, digital television and radio channels, etc. Digital marketing uses multiple channels and technologies that allow an organization to analyze campaigns, content and strategy to understand what’s working and what isn’t – typically in real time.
Advertiser Disclosure: The credit card offers that appear on this site are from credit card companies from which MoneyCrashers.com receives compensation. This compensation may impact how and where products appear on this site, including, for example, the order in which they appear on category pages. MoneyCrashers.com does not include all credit card companies or all available credit card offers, although best efforts are made to include a comprehensive list of offers regardless of compensation. Advertiser partners include American Express, Chase, U.S. Bank, and Barclaycard, among others.
A Cohesive Marketing Technology Stack: No one software tool can save the day. Marketing is not about the creative aspect alone anymore. Marketing technology infrastructure needs to be designed and integrated correctly. One social media tool alone will not save the day, nor will one CRM tool be the solution to a challenge anymore. Consider your full stack and how it can work together.
Hey Tom, thanks for this tutorial – it’s a good thing to get a tutorial like this from a trusted person like you and not from the thousands of (sometimes) confusing articles about passive income/affiliate marketing/clickfunnels and what not that I come across from time to time, I am making a living as a web designer and I have been thinking of pivoting from design and creative work to focus on passive income but didn’t know where to start. This is the perfect foundation article I have seen so far and I ‘d like to ask if you have any further reading/guides/videos on affiliate marketing that you’d recommend. I like to do my deep research before starting :) One more thing, there are some broken or missing images in this article, it could be my browser but check from your side too because there are quite a few images (e.g your Mercedes) that are missing. Thanks
I find that companies without a digital strategy (and many that do) don't have a clear strategic goal for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don't have goals with SMART digital marketing objectives you likely don't put enough resources to reach the goals and you don't evaluate through analytics whether you're achieving those goals.
Instead of just taking them to the thrift shop and receiving peanuts, try using BooksCounter app. Scan the book barcode, upload it to the app’s system and see which of 20+ different buyback companies offers the highest payout. Once you found the right company, all you have to do is fill in some basic information of how you’d like to get paid, download a free shipping label and pack up all the books to dispatch.
Regarding “convincing someone to buy your product is not that easy”, I do agree with you, but at the same time, I remember all those products I’ve bought online. I did not search on Google for those products neither I went to the company websites to get information and buy. They were affiliate people and their blogs that inspired to buy them. PrettyLink Pro, SEO Pressor was recommended by Kimberley, I bought Profits Theme, WP Zon builder because Alex Whaley recommended. Similarly I bought CommentLuv Premium because Ileane, Kavita, Steve and many others were talking good about it.
These three points may seem like common sense, but the truth is that the people who run these scams are very good at what they do. They’ve been able to deceive many intelligent people because they present their “opportunities” so well that almost anyone will believe them. When you’re looking for a new job or extra income, it’s easy to get lulled into a comfort zone where they can take advantage of you. Keep your guard up – always.
Article marketing — this method seeks to gain a higher ranking in search engine results by establishing the marketer as a credible source that won't use spam software.[33] Many marketers use websites like Ezine Articles to publish articles that contain a unique "resource box," and as other bloggers and website managers republish the article (with the resource box intact), the marketer who published the original article gradually earns higher search engine rankings.[34]
Love dogs, but not ready to get one of your own? Get your fix by taking care of other people’s pooches — and get paid for it. If your home isn’t dog-friendly, consider becoming a dog walker. Apps like Wag! offer on-demand dog walking, so you can pick up walks when your schedule allows. If you have space (and your landlord’s permission, if you rent), offer overnight dog boarding. Dog sitters on Rover.com, the go-to site for pet-sitting, generally command $25 to $35 a night, according to the company.
The content on MoneyCrashers.com is for informational and educational purposes only and should not be construed as professional financial advice. Should you need such advice, consult a licensed financial or tax advisor. References to products, offers, and rates from third party sites often change. While we do our best to keep these updated, numbers stated on this site may differ from actual numbers. We may have financial relationships with some of the companies mentioned on this website. Among other things, we may receive free products, services, and/or monetary compensation in exchange for featured placement of sponsored products or services. We strive to write accurate and genuine reviews and articles, and all views and opinions expressed are solely those of the authors.
Some websites allow you to engage in pay-per-click affiliate marketing without running your own website or blog. Direct links through outside merchant websites allow you to create and make money off of ads without having to post them to your own website. For instance, you might make an ad for a dating website and advertise on Facebook; when someone clicks on your ad, they go straight to the dating site, instead of a website or landing page you have created.[6] Some affiliate networks that specialize in direct linking include Associate Programs, Affiliates Directory, E-commerce Guide, and Link Share.[7]
One of the best places to sell unwanted personal possessions is Decluttr, a website that buys used items directly from consumers. Unlike trade-in marketplaces such as Gazelle and auction websites such as eBay, Decluttr doesn’t act as a middleman between buyers and sellers. Rather, it’s best understood as a bulk buyer: an enterprise with deep pockets and an unsatiable appetite for used consumer products.
If you are struggling to find exactly the material you are looking for, try Open Culture’s listing of free online education courses. The page highlights 1000 lectures, videos and podcasts from universities around the world. The site features a lot of material found only on universities private sites, all in easy to browse categories. This means you can find hundreds of university courses, without having to visit and search each university’s own site.
eBay: eBay is one of the most popular websites in the world, period. That means it’s a great way to attract lots of eyeballs to your unwanted items, fast. Initially designed as an auction site for DIY sellers, it’s now primarily a venue for fixed-price (though often heavily discounted) sales by professional merchants. Still, as long as you include high-quality photographs and thorough descriptions in your product listings, you can likely break through the noise. eBay’s fee schedule is complex, but as a general rule, expect to lose 10% of your final selling price to the site’s commission.
On the other hand, marketers who employ digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows your website to capitalize on the terms which your ideal customers are searching for.
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