I eventually learned the best model (for me) was to copy what Yoast did… charge a flat free for SEO Audits. People were always super happy with my audits. I still have my SEO audit templates (one for local SEO, national SEO, etc). Sometimes it would only take me 4 hours to write an audit and I would get $750, sometimes more if they wanted a more thorough audit. Maybe I undercharged?
Decluttr is easy to use. Grab an unwanted item, check that Decluttr buys it (for instance: CDs are great, old clothing is not), and enter its barcode into Decluttr’s “valuation engine” or use your Decluttr smartphone app (iOS and Android) to scan your item directly. You’ll receive an instant price quote that you can accept or decline with no obligation. If you accept, just pack your items into a box large enough to fit them, slap a free Decluttr shipping label on it, and bring it to any authorized UPS location (including drop boxes, if your box contains fewer than 25 items). Decluttr issues your payment the day after your item arrives by PayPal, direct deposit, or paper check. There’s no practical limit to the number of items you can sell: each order is technically limited to 500 items, but you can create as many orders as you like in any given timeframe.
Get paid for your opinions. Taking surveys online can be a relatively quick way to earn enough to afford a few extras. Harris Poll Online, for example, awards points for the completion of online surveys, which can take between five and 25 minutes to fill out. Survey takers accumulate points and can redeem them for gift cards from retailers such as Amazon and Starbucks. Other online outfits that will pay you to take surveys include SurveyClub, Global Test Market and Swagbucks. There's no cost to sign up.
It depends on where you live. Many public places will require you to have a permit for sales. However, in a nice, family-friendly neighborhood as a kid, it would likely be fine. If you plan on selling street-crafts for a living, find out what the local regulations are and look into the costs of a stall, half shipping container or other form of suitable "pop-up shop" because you will be out there in all sorts of weather and you'll need to protect the crafts.
The majority of companies in our research do take a strategic approach to digital. From talking to companies, I find the creation of digital plans often occurs in two stages. First, a separate digital marketing plan is created. This is useful to get agreement and buy-in by showing the opportunities and problems and map out a path through setting goals and specific strategies for digital including how you integrated digital marketing into other business activities. Second, digital becomes integrated into marketing strategy, it's a core activity, "business-as-usual", but doesn't warrant separate planning, except for the tactics.
Make the most of your spare space by listing it for short term rentals with Airbnb. If you know how to be an Airbnb host that wows their guests, you have an amazing opportunity to make money fast. By creating a wonderful experience for your guests, you’re setting yourself up for great reviews and lots of repeat guests. Check out our complete guide on getting started as an Airbnb host.
Skillshare: Want to teach people things but don’t want to make them publically for free? Skillshare is a platform that allows people to create online courses to help others and if people use your course, Skillshare will pay you. Want to learn from other creators? There isn’t a better place on the internet. Skillshare comes built-in with an audience interested in learning online.
Using digital marketing without a strategic approach is still commonplace. I'm sure many of the companies in this category are using digital media effectively and they could certainly be getting great results from their search, email or social media marketing. But I'm equally sure that many are missing opportunities for better targeting or optimization, or are suffering from the other challenges I've listed below. Perhaps the problems below are greatest for larger organizations who most urgently need governance.
Inbound marketing refers to a marketing methodology wherein you attract, engage, and delight customers at every stage of the buyer's journey. You can use every digital marketing tactic listed above, throughout an inbound marketing strategy, to create a customer experience that works with the customer, not against them. Here are some classic examples of inbound marketing versus traditional marketing:
Profit from you photos. If you’re skilled with a camera, you can turn your photos into cash by selling them to stock image sites, such as Shutterstock.com. If the photos you submit are accepted, they can be downloaded by Shutterstock’s subscribers and you can earn anywhere from 25 cents to $120 per image download. Other sites that accept photos from contributors include iStock, Dreamstime and Sqeeqee.
Consider joining up with an affiliated marketing company. One easy way to enter the field of affiliate marketing is to join a company that specializes in online marketing. Though you'll ultimately work independently, companies like MoreNiche allow aspiring affiliate marketers to join for free to have a platform for advertising products/services.
Understand your demographics. Every affiliate will have their own target demographic. As the affiliate marketer, it's your job to understand your affiliates' demographics, and tailor your advertisements or reviews in such a way that that target demographic will be reached through your platform. Knowing, for example, the target demographic's age, interests, and average income range, will help you tailor your reviews and advertisements to that demographic.
Affiliate Disclaimer – if you sign up for SiteGround using my affiliate link I will donate a good chunk at no cost to you. Each year I donate $3,000 to GoFundMe campaigns (2018 was to feed the hungry in Denver, 2017 was to Red Cross at Hurricane Harvey). Your support helps and I genuinely appreciate it. I try to make my reviews unbiased and backed by evidence in the form of Facebook polls, tweets, and real conversations. If you don’t want to use it, here’s a non-affiliate link to SiteGround. Either way, I suggest doing your research, see who Yoast uses, and results of people who migrated.
With offline marketing, it's very difficult to tell how people are interacting with your brand before they have an interaction with a salesperson or make a purchase. With digital marketing, you can identify trends and patterns in people's behavior before they've reached the final stage in their buyer's journey, meaning you can make more informed decisions about how to attract them to your website right at the top of the marketing funnel.
On the other hand, marketers who employ digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows your website to capitalize on the terms which your ideal customers are searching for.
I expanded my SEO blog and started writing about hosting, cache plugins, and other relevant topics… while recommending SiteGround in each tutorial. I added social proof like the 34 Facebook polls where they were rated #1. Each tutorial was super detailed and tons of people found them helpful – many get 100+ visitors/day since great content = higher rankings.
Be a mommy (or daddy) blogger. If you haven’t used your free time between changing diapers, washing clothes and shuttling kids around to hop on the blog bandwagon, it’s worth considering this potential source of income. And just because you’re a parent doesn’t mean you have to write about parenting issues. In fact, given that there already are so many blogs about life as a mom (or dad), consider writing about another topic about which you are passionate. The more original, entertaining and informative you are, the more likely you’ll gain followers – and you need an online following to make money.