In my experience, a common challenge is where to start drawing up your digital marketing plan. I think there is a fear that a massive report is required, but we believe that lean planning works best. Your plan doesn't need to be a huge report, a strategy can best be summarized in two or three sides of A4 in a table linking digital marketing strategies to SMART objectives within our RACE planning framework. We recommend creating a lean digital plan based on our 90-day planning templates to implement your digital plan rapidly to gain traction. You can learn more in our free download.

eBay: eBay is one of the most popular websites in the world, period. That means it’s a great way to attract lots of eyeballs to your unwanted items, fast. Initially designed as an auction site for DIY sellers, it’s now primarily a venue for fixed-price (though often heavily discounted) sales by professional merchants. Still, as long as you include high-quality photographs and thorough descriptions in your product listings, you can likely break through the noise. eBay’s fee schedule is complex, but as a general rule, expect to lose 10% of your final selling price to the site’s commission.

If you’re new to blogging, and want to learn how to make money at home but aren’t quite where to start, I’d consider starting a WordPress blog (like this one) with HostGator. It’s a low cost way to start your own online business (less than $5/month) and HostGator offers a 45-day money back guarantee if you deciding blogging just isn’t a good fit for you.


Take good pictures. Some of the options below don’t require you to actually take the picture and sell the product, but for the ones that do, make sure you take a clear picture that makes your product stand out from the others.  If you’re going to be taking a lot of pictures, set up a small “studio-like” area in your home with a backdrop and proper lighting to really make your pictures come across as professional. And of course, you’ll want a good camera too.
Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing.[4] As digital platforms are increasingly incorporated into marketing plans and everyday life,[5] and as people use digital devices instead of visiting physical shops,[6][7] digital marketing campaigns are becoming more prevalent and efficient.
According to Lynne Norris of NorrisBusinessSolutions.com, who works out of her home in Pennsylvania as a virtual assistant, the rates for VAs run about $25 to $75 or more an hour, though ZipRecruiter calculates the average hourly rate at $19. According to Norris, the startup costs of this work from home job can range from about $500 to $1,000, assuming you have an up-to-date computer and printer.
Consider the search volume for your chosen topic. Find out how many people are searching for that topic by running a web search for, say, "quick weight loss." The quotes will make your search specific, so that the only results will be sites that mention the exact phrase "quick weight loss." Your search engine should list the number of search results that turn up for your query. Try to find a topic that turns up fewer than 5,000 results.
On the other hand, marketers who employ digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows your website to capitalize on the terms which your ideal customers are searching for.
Article marketing — this method seeks to gain a higher ranking in search engine results by establishing the marketer as a credible source that won't use spam software.[33] Many marketers use websites like Ezine Articles to publish articles that contain a unique "resource box," and as other bloggers and website managers republish the article (with the resource box intact), the marketer who published the original article gradually earns higher search engine rankings.[34]
According to Lynne Norris of NorrisBusinessSolutions.com, who works out of her home in Pennsylvania as a virtual assistant, the rates for VAs run about $25 to $75 or more an hour, though ZipRecruiter calculates the average hourly rate at $19. According to Norris, the startup costs of this work from home job can range from about $500 to $1,000, assuming you have an up-to-date computer and printer.
Get-rich-quick schemes and fad weight-loss diets are naturally popular because they satisfy the id while also attending to the super-ego. The ego's job is complete when it sees something like this. The appeal of "fast'' stems from the innate desire for instant gratification, so beware of what seems too good to be true (they often are) when you're looking to make money quickly. Be wary. Listen to the conversation deep within the confines of your mind and do your best to tame the proverbial beasts.
Long-Tail Keywords – specific keywords usually with 3-7 individual words in a phrase. They are highly targeted and MUCH easier to rank for than broad keywords (all mine are long-tail). The lower your domain authority (check using OSE), the less competitive (more long-tail) your keywords should be. If you can get more specific and the keyword still shows up in Google Autocomplete, Moz Keyword Explorer and other keyword tools… choose the SPECIFIC one.
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